Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

The cultural side of science communication

01.10.2014

New research explores how culture affects our conceptions of nature

Do we think of nature as something that we enjoy when we visit a national park and something we need to "preserve?" Or do we think of ourselves as a part of nature? A bird's nest is a part of nature, but what about a house?

The answers to these questions reflect different cultural orientations. They are also reflected in our actions, our speech and in cultural artifacts.

A new Northwestern University study, in partnership with the University of Washington, the American Indian Center of Chicago and the Menominee tribe of Wisconsin, focuses on science communication and how that discipline necessarily involves language and other media-related artifacts such as illustrations. The challenge is to identify effective ways of communicating information to culturally diverse groups in a way that avoids cultural polarization, say the authors.

"We suggest that trying to present science in a culturally neutral way is like trying to paint a picture without taking a perspective," said Douglas Medin, lead author of the study and professor of psychology in the Weinberg College of Arts and Sciences and the School of Education and Social Policy at Northwestern.

This research builds on the broader research on cultural differences in the understanding of and engagement with science.

"We argue that science communication -- for example, words, photographs and illustrations -- necessarily makes use of artifacts, both physical and conceptual, and these artifacts commonly reflect the cultural orientations and assumptions of their creators," write the authors.

"These cultural artifacts both reflect and reinforce ways of seeing the world and are correlated with cultural differences in ways of thinking about nature. Therefore, science communication must pay attention to culture and the corresponding different ways of looking at the world."

Medin said their previous work reveals that Native Americans traditionally see themselves as a part of nature and tend to focus on ecological relationships. In contrast, European-Americans tend to see humans as apart from nature and focus more on taxonomic relationships.

"We show that these cultural differences are also reflected in media, such as children's picture books," said Medin, who co-authored the study with Megan Bang of the University of Washington. "Books authored and illustrated by Native Americans are more likely to have illustrations of scenes that are close-up, and the text is more likely to mention the plants, trees and other geographic features and relationships that are present compared with popular children's books not done by Native Americans.

"The European-American cultural assumption that humans are not part of ecosystems is readily apparent in illustrations," he said.

The authors went to Google images and entered "ecosystems," and 98 percent of the images did not have humans present. A fair number of the remaining 2 percent had children outside the ecosystem, observing it through a magnifying glass and saying, "I spy an ecosystem."

"These results suggest that formal and informal science communications are not culturally neutral but rather embody particular cultural assumptions that exclude people from nature," Medin said.

Medin and his research team have developed a series of "urban ecology" programs at the American Indian Center of Chicago, and these programs suggest that children can learn about the rest of nature in urban settings and come to see humans as active players in the world ecosystems.

###

MEDIA CONTACT: Hilary Hurd Anyaso at 847-491-4887 or h-anyaso@northwestern.edu

"The Cultural Side of Science Communication" was published in the Proceedings of the National Academy Sciences.

NORTHWESTERN NEWS: http://www.northwestern.edu/newscenter/

Hilary Hurd Anyaso | Eurek Alert!

More articles from Science Education:

nachricht Studying outdoors is better
06.02.2018 | Technische Universität München

nachricht Classroom in Stuttgart with Li-Fi of Fraunhofer HHI opened
03.11.2017 | Fraunhofer-Institut für Nachrichtentechnik, Heinrich-Hertz-Institut, HHI

All articles from Science Education >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Spider silk key to new bone-fixing composite

University of Connecticut researchers have created a biodegradable composite made of silk fibers that can be used to repair broken load-bearing bones without the complications sometimes presented by other materials.

Repairing major load-bearing bones such as those in the leg can be a long and uncomfortable process.

Im Focus: Writing and deleting magnets with lasers

Study published in the journal ACS Applied Materials & Interfaces is the outcome of an international effort that included teams from Dresden and Berlin in Germany, and the US.

Scientists at the Helmholtz-Zentrum Dresden-Rossendorf (HZDR) together with colleagues from the Helmholtz-Zentrum Berlin (HZB) and the University of Virginia...

Im Focus: Gamma-ray flashes from plasma filaments

Novel highly efficient and brilliant gamma-ray source: Based on model calculations, physicists of the Max PIanck Institute for Nuclear Physics in Heidelberg propose a novel method for an efficient high-brilliance gamma-ray source. A giant collimated gamma-ray pulse is generated from the interaction of a dense ultra-relativistic electron beam with a thin solid conductor. Energetic gamma-rays are copiously produced as the electron beam splits into filaments while propagating across the conductor. The resulting gamma-ray energy and flux enable novel experiments in nuclear and fundamental physics.

The typical wavelength of light interacting with an object of the microcosm scales with the size of this object. For atoms, this ranges from visible light to...

Im Focus: Basel researchers succeed in cultivating cartilage from stem cells

Stable joint cartilage can be produced from adult stem cells originating from bone marrow. This is made possible by inducing specific molecular processes occurring during embryonic cartilage formation, as researchers from the University and University Hospital of Basel report in the scientific journal PNAS.

Certain mesenchymal stem/stromal cells from the bone marrow of adults are considered extremely promising for skeletal tissue regeneration. These adult stem...

Im Focus: Like a wedge in a hinge

Researchers lay groundwork to tailor drugs for new targets in cancer therapy

In the fight against cancer, scientists are developing new drugs to hit tumor cells at so far unused weak points. Such a “sore spot” is the protein complex...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

Invitation to the upcoming "Current Topics in Bioinformatics: Big Data in Genomics and Medicine"

13.04.2018 | Event News

Unique scope of UV LED technologies and applications presented in Berlin: ICULTA-2018

12.04.2018 | Event News

IWOLIA: A conference bringing together German Industrie 4.0 and French Industrie du Futur

09.04.2018 | Event News

 
Latest News

Magnetic nano-imaging on a table top

20.04.2018 | Physics and Astronomy

Start of work for the world's largest electric truck

20.04.2018 | Interdisciplinary Research

Atoms may hum a tune from grand cosmic symphony

20.04.2018 | Physics and Astronomy

VideoLinks
Science & Research
Overview of more VideoLinks >>>