Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

The cultural side of science communication

01.10.2014

New research explores how culture affects our conceptions of nature

Do we think of nature as something that we enjoy when we visit a national park and something we need to "preserve?" Or do we think of ourselves as a part of nature? A bird's nest is a part of nature, but what about a house?

The answers to these questions reflect different cultural orientations. They are also reflected in our actions, our speech and in cultural artifacts.

A new Northwestern University study, in partnership with the University of Washington, the American Indian Center of Chicago and the Menominee tribe of Wisconsin, focuses on science communication and how that discipline necessarily involves language and other media-related artifacts such as illustrations. The challenge is to identify effective ways of communicating information to culturally diverse groups in a way that avoids cultural polarization, say the authors.

"We suggest that trying to present science in a culturally neutral way is like trying to paint a picture without taking a perspective," said Douglas Medin, lead author of the study and professor of psychology in the Weinberg College of Arts and Sciences and the School of Education and Social Policy at Northwestern.

This research builds on the broader research on cultural differences in the understanding of and engagement with science.

"We argue that science communication -- for example, words, photographs and illustrations -- necessarily makes use of artifacts, both physical and conceptual, and these artifacts commonly reflect the cultural orientations and assumptions of their creators," write the authors.

"These cultural artifacts both reflect and reinforce ways of seeing the world and are correlated with cultural differences in ways of thinking about nature. Therefore, science communication must pay attention to culture and the corresponding different ways of looking at the world."

Medin said their previous work reveals that Native Americans traditionally see themselves as a part of nature and tend to focus on ecological relationships. In contrast, European-Americans tend to see humans as apart from nature and focus more on taxonomic relationships.

"We show that these cultural differences are also reflected in media, such as children's picture books," said Medin, who co-authored the study with Megan Bang of the University of Washington. "Books authored and illustrated by Native Americans are more likely to have illustrations of scenes that are close-up, and the text is more likely to mention the plants, trees and other geographic features and relationships that are present compared with popular children's books not done by Native Americans.

"The European-American cultural assumption that humans are not part of ecosystems is readily apparent in illustrations," he said.

The authors went to Google images and entered "ecosystems," and 98 percent of the images did not have humans present. A fair number of the remaining 2 percent had children outside the ecosystem, observing it through a magnifying glass and saying, "I spy an ecosystem."

"These results suggest that formal and informal science communications are not culturally neutral but rather embody particular cultural assumptions that exclude people from nature," Medin said.

Medin and his research team have developed a series of "urban ecology" programs at the American Indian Center of Chicago, and these programs suggest that children can learn about the rest of nature in urban settings and come to see humans as active players in the world ecosystems.

###

MEDIA CONTACT: Hilary Hurd Anyaso at 847-491-4887 or h-anyaso@northwestern.edu

"The Cultural Side of Science Communication" was published in the Proceedings of the National Academy Sciences.

NORTHWESTERN NEWS: http://www.northwestern.edu/newscenter/

Hilary Hurd Anyaso | Eurek Alert!

More articles from Science Education:

nachricht New Master’s programme: University of Kaiserslautern educates experts in quantum technology
15.03.2017 | Technische Universität Kaiserslautern

nachricht Decision-making research in children: Rules of thumb are learned with time
19.10.2016 | Max-Planck-Institut für Bildungsforschung

All articles from Science Education >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Making lightweight construction suitable for series production

More and more automobile companies are focusing on body parts made of carbon fiber reinforced plastics (CFRP). However, manufacturing and repair costs must be further reduced in order to make CFRP more economical in use. Together with the Volkswagen AG and five other partners in the project HolQueSt 3D, the Laser Zentrum Hannover e.V. (LZH) has developed laser processes for the automatic trimming, drilling and repair of three-dimensional components.

Automated manufacturing processes are the basis for ultimately establishing the series production of CFRP components. In the project HolQueSt 3D, the LZH has...

Im Focus: Wonder material? Novel nanotube structure strengthens thin films for flexible electronics

Reflecting the structure of composites found in nature and the ancient world, researchers at the University of Illinois at Urbana-Champaign have synthesized thin carbon nanotube (CNT) textiles that exhibit both high electrical conductivity and a level of toughness that is about fifty times higher than copper films, currently used in electronics.

"The structural robustness of thin metal films has significant importance for the reliable operation of smart skin and flexible electronics including...

Im Focus: Deep inside Galaxy M87

The nearby, giant radio galaxy M87 hosts a supermassive black hole (BH) and is well-known for its bright jet dominating the spectrum over ten orders of magnitude in frequency. Due to its proximity, jet prominence, and the large black hole mass, M87 is the best laboratory for investigating the formation, acceleration, and collimation of relativistic jets. A research team led by Silke Britzen from the Max Planck Institute for Radio Astronomy in Bonn, Germany, has found strong indication for turbulent processes connecting the accretion disk and the jet of that galaxy providing insights into the longstanding problem of the origin of astrophysical jets.

Supermassive black holes form some of the most enigmatic phenomena in astrophysics. Their enormous energy output is supposed to be generated by the...

Im Focus: A Quantum Low Pass for Photons

Physicists in Garching observe novel quantum effect that limits the number of emitted photons.

The probability to find a certain number of photons inside a laser pulse usually corresponds to a classical distribution of independent events, the so-called...

Im Focus: Microprocessors based on a layer of just three atoms

Microprocessors based on atomically thin materials hold the promise of the evolution of traditional processors as well as new applications in the field of flexible electronics. Now, a TU Wien research team led by Thomas Müller has made a breakthrough in this field as part of an ongoing research project.

Two-dimensional materials, or 2D materials for short, are extremely versatile, although – or often more precisely because – they are made up of just one or a...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Expert meeting “Health Business Connect” will connect international medical technology companies

20.04.2017 | Event News

Wenn der Computer das Gehirn austrickst

18.04.2017 | Event News

7th International Conference on Crystalline Silicon Photovoltaics in Freiburg on April 3-5, 2017

03.04.2017 | Event News

 
Latest News

Scientist invents way to trigger artificial photosynthesis to clean air

26.04.2017 | Materials Sciences

Ammonium nitrogen input increases the synthesis of anticarcinogenic compounds in broccoli

26.04.2017 | Agricultural and Forestry Science

SwRI-led team discovers lull in Mars' giant impact history

26.04.2017 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>