A gsm which measures your heartbeat and blood pressure using simple sensors is not a distant possibility; it is just a small innovation away from our present gsm which can already count footsteps and calories. Professor Van den Broek: ‘Our complete personal environment is becoming governed by electronics.' He delivered his inaugural lecture on 26 October on the consequences of this development for biomedical science communication.
But this is not his only concern. ’If we don’t watch out, these developments will lead to inequality. A large group of people have access to the knowledge and benefit from its acquisition. They are able to follow, read and discuss such biomedical knowledge. They benefit from personalised medicine and personalised e-health. But there are too many people who will not be able to benefit from sharing this knowledge. Take, for example, the one and a half million functionally illiterate people in the Netherlands as well as the group who are in socio-economic terms weaker and the elderly. Within the framework of my professorship, I want to contribute to combatting this social inequality.’Inquisitive inquirer
Van den Broek calls himself an ‘inquisitive inquirer’ who always wants to know everything. He favours an active transfer of knowledge by participatory means: people must join in. ‘I want to show people that science is often easier than they assume; it’s more fun and closer than people think. Science permeates our lives.’Inaugural lecture Prof. Dr J.M. van den Broek
Friday 26 October
Hilje Papma | alfa
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