This programme, Community Interventions for Health, will determine what can be done in communities to prevent the further spread of obesity, tobacco use and related illnesses. The research will be conducted in China, England, India and Mexico, and PepsiCo Foundation is funding OxHA with a $5.2 million grant to support the three-year research project.
The research and intervention programme will directly impact more than two million people across the four sites and is expected to affect more than 16 million people in surrounding areas through regional policy changes. It is the first time such comprehensive community-based interventions will be undertaken and then evaluated across a number of different countries.
Beginning in Spring 2008, the CIH programme will use proven, sustainable strategies, such as coalition-building and education to target schools, workplaces, health centers and community centres. The study will also employ economic and policy changes, including increased access to nutritional information and healthy food choices as well as physical activity to improve health and reduce chronic disease. It will focus on three areas: nutrition, physical activity and reduction in tobacco use.
Professor Stig Pramming, Executive Director of the Oxford Health Alliance, says, “Despite the fact that chronic diseases are by far the world’s biggest killers, they are largely overlooked by governments and donor institutions alike, which is why the CIH programme is long overdue. The real tragedy is that heart disease, diabetes, lung disease and many cancers are almost entirely preventable through lifestyle changes alone, yet they are currently pushing healthcare systems to the brink, not to mention the impact they’re having on national economies.
“In fact, the World Health Organisation predicts that in the next 10 years, China, India and the UK will lose $558 billion, $237 billion and $33 billion, respectively, in foregone national income due to heart disease, stroke and diabetes.”
In each of the four intervention communities, to be specified at a later date, a number of policy changes will be implemented including:
The CIH programme will evaluate the health impacts of these interventions on 5,000 people in each community (which will be compared to a similar community), thereby providing a best practice road-map, which can be replicated in other sites around the world.
For more information about the CIH programme, visit the Oxford Health Alliance website at www.oxha.org/initiatives/cih.
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