Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Cosmetic Creams From A Psychologist’s Point Of View

17.08.2007
An unusual investigation was carried out by researchers from the Institute of Psychology (Russian Academy of Sciences) under the guidance of Tatiana Rebeko. They showed interest in beauty aids or more precisely – creams used by women.

The researchers assumed that a lady’s preference to creams with certain properties is connected with her personality strains. The assumption has been confirmed. The psychologists have determined that referred properties of creams can tell something about how their owner copes with stresses, finds the way out of conflict situations and also about the person’s self-appraisal. The researchers call it the “structure of feminine identity” (i.e., realization of oneself as a woman).

The investigation involved 28 women, their ages varying from 22 through 65. Before asking them questions, the psychologists studied sites and catalogues of the leading cosmetic companies to single out basic useful properties of creams produced by them. 39 various useful properties were united into six groups: protection, purification, treatment, nourishment, antistress and ageing prevention.

It was impossible to ask questions directly for fear of getting wrong answers on such a delicate subject. Therefore, the women were required to represent “a unique cosmetic cream” by describing its properties “on behalf of a well-known cosmetician” in a game situation. It was important to understand what merits, in their opinion, “an ideal cream” should possess.

Then the outcomes of this “presentation” were brought into correlation with results of psychological tests, which had been offered to the women under investigation. The tests were intended to assess ways of getting out of a conflict situation, means of coping with fear and the self-appraisal. Here are the outcomes.

Preference to the category of “protection” properties is the evidence of psychological vulnerability and internal proneness to conflict, emotional response to arising problems and impossibility to apply for help to other people.

The women who prefer the “purification” category are disposed to move their personal problems outside as if “purifying” from them.

The ones who believe that “antistress” properties are important, would get particular pleasure from relaxation after fatigue.

The “treatment” category is particularly important for women of advanced age.

The women who consider “nutrition” to be the most important are rational and successfully cope with resolving problems in a stressful situation.

The researchers acknowledge that results interpretation has some limitations. Along with that, as they believe, the method allows to consider the attitude towards the skin to be a self-definition feature and reflection of relations with the outer world. The skin (being the border of our body) is the boundary between our “self” and “non-self”. As for a woman, the attitude towards her skin reflects the attitude towards herself and other people.

Nadezda Markina | alfa
Further information:
http://www.informnauka.ru

More articles from Health and Medicine:

nachricht Light beam replaces blood test during heart surgery
28.02.2017 | University of Central Florida

nachricht Cells adapt ultra-rapidly to zero gravity
28.02.2017 | Universität Zürich

All articles from Health and Medicine >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Safe glide at total engine failure with ELA-inside

On January 15, 2009, Chesley B. Sullenberger was celebrated world-wide: after the two engines had failed due to bird strike, he and his flight crew succeeded after a glide flight with an Airbus A320 in ditching on the Hudson River. All 155 people on board were saved.

On January 15, 2009, Chesley B. Sullenberger was celebrated world-wide: after the two engines had failed due to bird strike, he and his flight crew succeeded...

Im Focus: Breakthrough with a chain of gold atoms

In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport

In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport

Im Focus: DNA repair: a new letter in the cell alphabet

Results reveal how discoveries may be hidden in scientific “blind spots”

Cells need to repair damaged DNA in our genes to prevent the development of cancer and other diseases. Our cells therefore activate and send “repair-proteins”...

Im Focus: Dresdner scientists print tomorrow’s world

The Fraunhofer IWS Dresden and Technische Universität Dresden inaugurated their jointly operated Center for Additive Manufacturing Dresden (AMCD) with a festive ceremony on February 7, 2017. Scientists from various disciplines perform research on materials, additive manufacturing processes and innovative technologies, which build up components in a layer by layer process. This technology opens up new horizons for component design and combinations of functions. For example during fabrication, electrical conductors and sensors are already able to be additively manufactured into components. They provide information about stress conditions of a product during operation.

The 3D-printing technology, or additive manufacturing as it is often called, has long made the step out of scientific research laboratories into industrial...

Im Focus: Mimicking nature's cellular architectures via 3-D printing

Research offers new level of control over the structure of 3-D printed materials

Nature does amazing things with limited design materials. Grass, for example, can support its own weight, resist strong wind loads, and recover after being...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Booth and panel discussion – The Lindau Nobel Laureate Meetings at the AAAS 2017 Annual Meeting

13.02.2017 | Event News

Complex Loading versus Hidden Reserves

10.02.2017 | Event News

International Conference on Crystal Growth in Freiburg

09.02.2017 | Event News

 
Latest News

Scientists reach back in time to discover some of the most power-packed galaxies

28.02.2017 | Physics and Astronomy

Nano 'sandwich' offers unique properties

28.02.2017 | Materials Sciences

Light beam replaces blood test during heart surgery

28.02.2017 | Health and Medicine

VideoLinks
B2B-VideoLinks
More VideoLinks >>>