Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:


Cosmetic Creams From A Psychologist’s Point Of View

An unusual investigation was carried out by researchers from the Institute of Psychology (Russian Academy of Sciences) under the guidance of Tatiana Rebeko. They showed interest in beauty aids or more precisely – creams used by women.

The researchers assumed that a lady’s preference to creams with certain properties is connected with her personality strains. The assumption has been confirmed. The psychologists have determined that referred properties of creams can tell something about how their owner copes with stresses, finds the way out of conflict situations and also about the person’s self-appraisal. The researchers call it the “structure of feminine identity” (i.e., realization of oneself as a woman).

The investigation involved 28 women, their ages varying from 22 through 65. Before asking them questions, the psychologists studied sites and catalogues of the leading cosmetic companies to single out basic useful properties of creams produced by them. 39 various useful properties were united into six groups: protection, purification, treatment, nourishment, antistress and ageing prevention.

It was impossible to ask questions directly for fear of getting wrong answers on such a delicate subject. Therefore, the women were required to represent “a unique cosmetic cream” by describing its properties “on behalf of a well-known cosmetician” in a game situation. It was important to understand what merits, in their opinion, “an ideal cream” should possess.

Then the outcomes of this “presentation” were brought into correlation with results of psychological tests, which had been offered to the women under investigation. The tests were intended to assess ways of getting out of a conflict situation, means of coping with fear and the self-appraisal. Here are the outcomes.

Preference to the category of “protection” properties is the evidence of psychological vulnerability and internal proneness to conflict, emotional response to arising problems and impossibility to apply for help to other people.

The women who prefer the “purification” category are disposed to move their personal problems outside as if “purifying” from them.

The ones who believe that “antistress” properties are important, would get particular pleasure from relaxation after fatigue.

The “treatment” category is particularly important for women of advanced age.

The women who consider “nutrition” to be the most important are rational and successfully cope with resolving problems in a stressful situation.

The researchers acknowledge that results interpretation has some limitations. Along with that, as they believe, the method allows to consider the attitude towards the skin to be a self-definition feature and reflection of relations with the outer world. The skin (being the border of our body) is the boundary between our “self” and “non-self”. As for a woman, the attitude towards her skin reflects the attitude towards herself and other people.

Nadezda Markina | alfa
Further information:

More articles from Health and Medicine:

nachricht Advanced analysis of brain structure shape may track progression to Alzheimer's disease
26.10.2016 | Massachusetts General Hospital

nachricht Indian roadside refuse fires produce toxic rainbow
26.10.2016 | Duke University

All articles from Health and Medicine >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Etching Microstructures with Lasers

Ultrafast lasers have introduced new possibilities in engraving ultrafine structures, and scientists are now also investigating how to use them to etch microstructures into thin glass. There are possible applications in analytics (lab on a chip) and especially in electronics and the consumer sector, where great interest has been shown.

This new method was born of a surprising phenomenon: irradiating glass in a particular way with an ultrafast laser has the effect of making the glass up to a...

Im Focus: Light-driven atomic rotations excite magnetic waves

Terahertz excitation of selected crystal vibrations leads to an effective magnetic field that drives coherent spin motion

Controlling functional properties by light is one of the grand goals in modern condensed matter physics and materials science. A new study now demonstrates how...

Im Focus: New 3-D wiring technique brings scalable quantum computers closer to reality

Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.

"The quantum socket is a wiring method that uses three-dimensional wires based on spring-loaded pins to address individual qubits," said Jeremy Béjanin, a PhD...

Im Focus: Scientists develop a semiconductor nanocomposite material that moves in response to light

In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.

A research team at Worcester Polytechnic Institute (WPI) has developed a revolutionary, light-activated semiconductor nanocomposite material that can be used...

Im Focus: Diamonds aren't forever: Sandia, Harvard team create first quantum computer bridge

By forcefully embedding two silicon atoms in a diamond matrix, Sandia researchers have demonstrated for the first time on a single chip all the components needed to create a quantum bridge to link quantum computers together.

"People have already built small quantum computers," says Sandia researcher Ryan Camacho. "Maybe the first useful one won't be a single giant quantum computer...

All Focus news of the innovation-report >>>



Event News

#IC2S2: When Social Science meets Computer Science - GESIS will host the IC2S2 conference 2017

14.10.2016 | Event News

Agricultural Trade Developments and Potentials in Central Asia and the South Caucasus

14.10.2016 | Event News

World Health Summit – Day Three: A Call to Action

12.10.2016 | Event News

Latest News

Greater Range and Longer Lifetime

26.10.2016 | Power and Electrical Engineering

VDI presents International Bionic Award of the Schauenburg Foundation

26.10.2016 | Awards Funding

3-D-printed magnets

26.10.2016 | Power and Electrical Engineering

More VideoLinks >>>