Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Cravings for chocolate increased by dieting

13.02.2007
Those planning to break New Year’s dieting resolutions with a feast of chocolate on Valentine’s Day, should think again, according to researchers at the University of Hertfordshire

New research led by Professor Ben Fletcher and Dr Karen Pine at the University’s School of Psychology, has revealed that dieting leads women into a vicious cycle of negative emotions which in turn provokes cravings for the very foods they are trying to avoid, chocolate being one of the most powerful.

“An ideal target food for such research is chocolate, since it is often the subject of a love-hate relationship,” said Dr Pine. “While it is loved for its pleasurable taste, scent and texture, it is often disliked by some for its perceived high calorific and sugar content and, as a result, some people make a conscious effort to restrict their consumption of it.”

The paper entitled “How visual images of chocolate affect the craving and guilt of female dieters” will be published in the Elsevier journal, Appetite in March.

The paper describes how the researchers showed 85 women a series of enticing media images, either of chocolate or of non-food products. Two thirds of the sample were dieting or had dieted in the past; 15% had been on seven or more diets.

The researchers then asked participants to complete an Attitude to Chocolate Questionnaire, the results of which revealed that dieters had greater feelings of guilt about chocolate than non-dieters. This supports the idea that dieters experience more guilt than non-dieters which in turn, leads to more cravings.

“In this study, we assessed cravings and guilt and found that it was the combined scores that differed between the dieters and non-dieters in the two conditions, suggesting that negative effect and craving are closely linked,” said Professor Ben Fletcher.

“Dieting, then, appears to make a difference to how people perceive food, in this particular instance, chocolate. Instead of helping people to eat more healthily and to cut down on products which are bad for their health, the negative effect induced by dieting appears to have the opposite effect in that it can increase the desire for the actual foods they are trying to avoid.”

Helene Murphy | alfa
Further information:
http://www.herts.ac.uk

More articles from Health and Medicine:

nachricht Spanish scientists create a 3-D bioprinter to print human skin
24.01.2017 | Carlos III University of Madrid

nachricht Tracking movement of immune cells identifies key first steps in inflammatory arthritis
23.01.2017 | Massachusetts General Hospital

All articles from Health and Medicine >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Scientists spin artificial silk from whey protein

X-ray study throws light on key process for production

A Swedish-German team of researchers has cleared up a key process for the artificial production of silk. With the help of the intense X-rays from DESY's...

Im Focus: Quantum optical sensor for the first time tested in space – with a laser system from Berlin

For the first time ever, a cloud of ultra-cold atoms has been successfully created in space on board of a sounding rocket. The MAIUS mission demonstrates that quantum optical sensors can be operated even in harsh environments like space – a prerequi-site for finding answers to the most challenging questions of fundamental physics and an important innovation driver for everyday applications.

According to Albert Einstein's Equivalence Principle, all bodies are accelerated at the same rate by the Earth's gravity, regardless of their properties. This...

Im Focus: Traffic jam in empty space

New success for Konstanz physicists in studying the quantum vacuum

An important step towards a completely new experimental access to quantum physics has been made at University of Konstanz. The team of scientists headed by...

Im Focus: How gut bacteria can make us ill

HZI researchers decipher infection mechanisms of Yersinia and immune responses of the host

Yersiniae cause severe intestinal infections. Studies using Yersinia pseudotuberculosis as a model organism aim to elucidate the infection mechanisms of these...

Im Focus: Interfacial Superconductivity: Magnetic and superconducting order revealed simultaneously

Researchers from the University of Hamburg in Germany, in collaboration with colleagues from the University of Aarhus in Denmark, have synthesized a new superconducting material by growing a few layers of an antiferromagnetic transition-metal chalcogenide on a bismuth-based topological insulator, both being non-superconducting materials.

While superconductivity and magnetism are generally believed to be mutually exclusive, surprisingly, in this new material, superconducting correlations...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Sustainable Water use in Agriculture in Eastern Europe and Central Asia

19.01.2017 | Event News

12V, 48V, high-voltage – trends in E/E automotive architecture

10.01.2017 | Event News

2nd Conference on Non-Textual Information on 10 and 11 May 2017 in Hannover

09.01.2017 | Event News

 
Latest News

Breaking the optical bandwidth record of stable pulsed lasers

24.01.2017 | Physics and Astronomy

Choreographing the microRNA-target dance

24.01.2017 | Life Sciences

Spanish scientists create a 3-D bioprinter to print human skin

24.01.2017 | Health and Medicine

VideoLinks
B2B-VideoLinks
More VideoLinks >>>