’Move it or Lose it’ starts three-year lifestyle campaign to fight osteoporosis
Exercise can help reduce the risk of osteoporosis and related fractures, a new report explains. "One of the best ways to build and maintain healthy bones is through exercise," noted Professor Helmut Minne, IOF Board member and author of Move it or Lose it: How exercise helps to build and maintain strong bones, prevent falls and fractures and speed rehabilitation.
The report was issued at a press event in Berlin, Germany by International Osteoporosis Foundation-IOF to mark World Osteoporosis Day – WOD 2005. The launch took place during a press event organized by the Nationale Initiative gegen Osteoporose, a consortium of leading organizations and people fighting osteoporosis in the country.
Other World Osteoporosis Day materials released today include:
Un Cuerpo Sano/A Healthy Body – Osteoporosis song
Recognizing that dancing is a fun and effective way to build bones, IOF has commissioned the world’s first Latin-beat osteoporosis song, Un Cuerpo Sano/A Healthy Body.
The song was written and performed by Erika Ender, a leading pop singer who donated her creative energy to this project. She has recorded the song in Spanish and English versions.
An accompanying music video featuring Erika Ender has been produced by leading Miami-based film director Felipe Nino.
Public Service Announcements
Today IOF released a new series of eight Public Service Announcements in which world-famous personalities urged people to take charge of their own bone health and avoid osteoporosis:
These celebrities include:
o Paolo Rossi. Italy. Football player
o Julie Payette. Canada. Astronaut
o Erika Ender. Panama/Brazil. Singer/songwriter
o Pilin Leon. Venezuela. Miss World 1981
o Belinda Green. Australia. Miss World 1972
o Kirk Pengilly. Australia. Singer, band INXS
o Mark Holden. Australia. Singer
o Trudie Goodwin. UK. Actress
o Wojtek Czyz. Germany. Para-Olympian
o Prof. Rita Süssmuth. Germany. Former President of the Deutscher Bundestag
World Osteoporosis Day 2006 Theme
IOF also announced today that the theme for World Osteoporosis Day 2006 will be "Bone Appetit", the role of food and nutrition in building strong bones.
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