UCI psychologist shows memory manipulation may lessen appeal of certain unhealthy treats
Most dieters know that the mind is a powerful force in the battle of the bulge; but a new study led by psychologist Elizabeth Loftus shows that the malleable nature of human memory might be used to help people avoid certain fattening foods.
In the first study to show false memories have potential to curb appetites for fattening treats, Loftus’ research team found that people can be led to believe they got sick as children from a specific food such as strawberry ice cream. As a result, they were less inclined to eat strawberry ice cream as adults. Loftus, whose research over three decades has changed the way scientists and the public view aspects of human memory, recently conducted several studies showing that false memories can influence future behavior, including decisions as fundamental as food choice.
Christine Byrd | EurekAlert!
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The Max Planck Institute for Physics (MPP) is opening up a new research field. A workshop from November 21 - 22, 2016 will mark the start of activities for an innovative axion experiment. Axions are still only purely hypothetical particles. Their detection could solve two fundamental problems in particle physics: What dark matter consists of and why it has not yet been possible to directly observe a CP violation for the strong interaction.
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