Importantly, simple labels seem to work as well for the less health conscious and lower-educated, and across countries. Findings also show the importance of endorsement of the label by an international or national organisation in the area of nutrition and health.
The authors further recommend that a simple nutrition label should complement more detailed back-of-pack labelling, such as Guideline Daily Amounts. Gerda Feunekes adds, “in order to help and not confuse consumers it is important to prevent a multitude of different labelling formats. Therefore such a label should be cross-industry and even cross-country”.
“Front-of-pack labels can be a powerful tool in enabling consumers to select healthy options,” says health behaviour expert Hans Brug, professor at the VU University Medical Centre in Amsterdam. “A simple logo such as the Choices stamp provides an interpretation of the overall healthiness of a food or beverage, therefore leaving little room for misinterpretation by consumers. With more complex systems, such as traffic lights or Guideline Daily Amounts, consumers still need to weigh the information provided.”
“The review for EUFIC performed autumn 2006 also indicated a strong interest of consumers in nutrition and health. Consumers like the idea of simplified front-of-pack information and understand the most common signposting formats,“ Klaus Grunert, Professor of Marketing at Aarhus School of Business and Director of MAPP adds. “Yet we have next to no insight into how labelling information is or will be used in a real world shopping situation. Therefore the shopping basket exercise used by Feunekes et al. is an interesting exercise.”
Professor Jaap Seidell, chairman of the Choices International Scientific Committee, reiterates the importance of the criteria underlying a simple nutrition label to be set by independent scientists. “For Choices, criteria are evaluated regularly by an independent group of eminent scientists who include the latest available research. Additionally effects of the Choices Programme on consumers and producers are monitored so we can measure the effects on public health.”
Jup van 't Veld | alfa
Biofilm discovery suggests new way to prevent dangerous infections
23.05.2017 | University of Texas at Austin
Another reason to exercise: Burning bone fat -- a key to better bone health
19.05.2017 | University of North Carolina Health Care
Staphylococcus aureus is a feared pathogen (MRSA, multi-resistant S. aureus) due to frequent resistances against many antibiotics, especially in hospital infections. Researchers at the Paul-Ehrlich-Institut have identified immunological processes that prevent a successful immune response directed against the pathogenic agent. The delivery of bacterial proteins with RNA adjuvant or messenger RNA (mRNA) into immune cells allows the re-direction of the immune response towards an active defense against S. aureus. This could be of significant importance for the development of an effective vaccine. PLOS Pathogens has published these research results online on 25 May 2017.
Staphylococcus aureus (S. aureus) is a bacterium that colonizes by far more than half of the skin and the mucosa of adults, usually without causing infections....
Physicists from the University of Würzburg are capable of generating identical looking single light particles at the push of a button. Two new studies now demonstrate the potential this method holds.
The quantum computer has fuelled the imagination of scientists for decades: It is based on fundamentally different phenomena than a conventional computer....
An international team of physicists has monitored the scattering behaviour of electrons in a non-conducting material in real-time. Their insights could be beneficial for radiotherapy.
We can refer to electrons in non-conducting materials as ‘sluggish’. Typically, they remain fixed in a location, deep inside an atomic composite. It is hence...
Two-dimensional magnetic structures are regarded as a promising material for new types of data storage, since the magnetic properties of individual molecular building blocks can be investigated and modified. For the first time, researchers have now produced a wafer-thin ferrimagnet, in which molecules with different magnetic centers arrange themselves on a gold surface to form a checkerboard pattern. Scientists at the Swiss Nanoscience Institute at the University of Basel and the Paul Scherrer Institute published their findings in the journal Nature Communications.
Ferrimagnets are composed of two centers which are magnetized at different strengths and point in opposing directions. Two-dimensional, quasi-flat ferrimagnets...
An Australian-Chinese research team has created the world's thinnest hologram, paving the way towards the integration of 3D holography into everyday...
24.05.2017 | Event News
23.05.2017 | Event News
22.05.2017 | Event News
26.05.2017 | Life Sciences
26.05.2017 | Life Sciences
26.05.2017 | Physics and Astronomy