Importantly, simple labels seem to work as well for the less health conscious and lower-educated, and across countries. Findings also show the importance of endorsement of the label by an international or national organisation in the area of nutrition and health.
The authors further recommend that a simple nutrition label should complement more detailed back-of-pack labelling, such as Guideline Daily Amounts. Gerda Feunekes adds, “in order to help and not confuse consumers it is important to prevent a multitude of different labelling formats. Therefore such a label should be cross-industry and even cross-country”.
“Front-of-pack labels can be a powerful tool in enabling consumers to select healthy options,” says health behaviour expert Hans Brug, professor at the VU University Medical Centre in Amsterdam. “A simple logo such as the Choices stamp provides an interpretation of the overall healthiness of a food or beverage, therefore leaving little room for misinterpretation by consumers. With more complex systems, such as traffic lights or Guideline Daily Amounts, consumers still need to weigh the information provided.”
“The review for EUFIC performed autumn 2006 also indicated a strong interest of consumers in nutrition and health. Consumers like the idea of simplified front-of-pack information and understand the most common signposting formats,“ Klaus Grunert, Professor of Marketing at Aarhus School of Business and Director of MAPP adds. “Yet we have next to no insight into how labelling information is or will be used in a real world shopping situation. Therefore the shopping basket exercise used by Feunekes et al. is an interesting exercise.”
Professor Jaap Seidell, chairman of the Choices International Scientific Committee, reiterates the importance of the criteria underlying a simple nutrition label to be set by independent scientists. “For Choices, criteria are evaluated regularly by an independent group of eminent scientists who include the latest available research. Additionally effects of the Choices Programme on consumers and producers are monitored so we can measure the effects on public health.”
Jup van 't Veld | alfa
'Living bandages': NUST MISIS scientists develop biocompatible anti-burn nanofibers
16.02.2018 | National University of Science and Technology MISIS
New process allows tailor-made malaria research
16.02.2018 | Eberhard Karls Universität Tübingen
For the first time, a team of researchers at the Max-Planck Institute (MPI) for Polymer Research in Mainz, Germany, has succeeded in making an integrated circuit (IC) from just a monolayer of a semiconducting polymer via a bottom-up, self-assembly approach.
In the self-assembly process, the semiconducting polymer arranges itself into an ordered monolayer in a transistor. The transistors are binary switches used...
Breakthrough provides a new concept of the design of molecular motors, sensors and electricity generators at nanoscale
Researchers from the Institute of Organic Chemistry and Biochemistry of the CAS (IOCB Prague), Institute of Physics of the CAS (IP CAS) and Palacký University...
For photographers and scientists, lenses are lifesavers. They reflect and refract light, making possible the imaging systems that drive discovery through the microscope and preserve history through cameras.
But today's glass-based lenses are bulky and resist miniaturization. Next-generation technologies, such as ultrathin cameras or tiny microscopes, require...
Scientists from the University of Zurich have succeeded for the first time in tracking individual stem cells and their neuronal progeny over months within the intact adult brain. This study sheds light on how new neurons are produced throughout life.
The generation of new nerve cells was once thought to taper off at the end of embryonic development. However, recent research has shown that the adult brain...
Theoretical physicists propose to use negative interference to control heat flow in quantum devices. Study published in Physical Review Letters
Quantum computer parts are sensitive and need to be cooled to very low temperatures. Their tiny size makes them particularly susceptible to a temperature...
15.02.2018 | Event News
13.02.2018 | Event News
12.02.2018 | Event News
19.02.2018 | Materials Sciences
19.02.2018 | Materials Sciences
19.02.2018 | Life Sciences