Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Gym Culture Likened to McDonalds

23.04.2014

Visit a typical gym and you will encounter a highly standardised notion of what the human body should look like and how much it should weigh. This strictly controlled body ideal is spread across the world by large actors in the fitness industry.

A new study explores how the fitness industry in many ways resembles that of fast food. One of the authors is from the University of Gothenburg.


Gym Culture Likened to McDonalds

The University of Gothenburg

McDonaldisation of the gym culture is the theme of an article published in Sports, Education and Society, where Thomas Johansson, professor at the University of Gothenburg, together with Jesper Andreasson, senior lecturer at the Linnaeus University, have explored the development of the modern fitness concept. The study is partly based on interviews with personal trainers and group fitness instructors.

14 000 gyms across the world
With the example of the company Les Mills, established in New Zealand in the 1960s, the authors describe the emergence of a strictly regulated and globalised culture in the field of group fitness training. Les Mills – a giant in the fitness industry – operates based on a franchise model where permission to use the company’s programmes is sold across the whole world. Today, over 14 000 gym offer a Les Mills programme. The company is represented in over 80 countries, including Sweden, and caters to over four million fitness class participants every week.

Strictly regulated movements
‘Les Mills implies a standardised set of techniques that look basically the same in all forms of group fitness training. It’s really a business empire built around group fitness,’ says Johansson.
The concept consists of the company’s head trainer presenting strictly regulated movements, including which music should be played while they are performed. The instructions are updated every three months and then spread throughout the whole chain of certified Les Mills instructors. As a result, local instructors have a very marginal influence over the fitness classes they lead.

Limits utilisation of competence
‘This of course limits the individual instructors’ chances of tapping into their full competence, as they have no way of changing the movements, music or the way they give instructions. Their abilities are not fully utilised since they have to adhere so strictly to a pre-designed terminology and choreography. At the same time, individual gyms often promote the whole thing as a quality index,’ says Jesper Andreasson.

This summer, the authors will publish a book titled The Global Gym. Gender, Health and Pedagogies (Palgrave Macmillan).

Read the article Doing for Group Exercise What McDonald's Did for Hamburgers: Les Mills and the Fitness Professional as Global Traveler in Sports, Education and Society - http://www.tandfonline.com/doi/abs/10.1080/13573322.2014.885432#.U1ZslyTJ4Xy

For more information:
Thomas Johansson, Department of Education, Communication and Learning, University of Gothenburg, thomas.johansson.2@gu.se, +46 (0)31 786 2003
Jesper Andreasson, Department of Sport Science, Linnaeus University, jesper.andreasson@lnu.se, +46 (0)702 585678

Weitere Informationen:

http://ufn.gu.se/english/News/newsdetail//-gym-culture-likened-to-mcdonalds.cid1...

Torsten Arpi | idw - Informationsdienst Wissenschaft

Further reports about: Education Gothenburg Sports culture movements techniques

More articles from Health and Medicine:

nachricht Researchers release the brakes on the immune system
18.10.2017 | Rheinische Friedrich-Wilhelms-Universität Bonn

nachricht Norovirus evades immune system by hiding out in rare gut cells
12.10.2017 | University of Pennsylvania School of Medicine

All articles from Health and Medicine >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Neutron star merger directly observed for the first time

University of Maryland researchers contribute to historic detection of gravitational waves and light created by event

On August 17, 2017, at 12:41:04 UTC, scientists made the first direct observation of a merger between two neutron stars--the dense, collapsed cores that remain...

Im Focus: Breaking: the first light from two neutron stars merging

Seven new papers describe the first-ever detection of light from a gravitational wave source. The event, caused by two neutron stars colliding and merging together, was dubbed GW170817 because it sent ripples through space-time that reached Earth on 2017 August 17. Around the world, hundreds of excited astronomers mobilized quickly and were able to observe the event using numerous telescopes, providing a wealth of new data.

Previous detections of gravitational waves have all involved the merger of two black holes, a feat that won the 2017 Nobel Prize in Physics earlier this month....

Im Focus: Smart sensors for efficient processes

Material defects in end products can quickly result in failures in many areas of industry, and have a massive impact on the safe use of their products. This is why, in the field of quality assurance, intelligent, nondestructive sensor systems play a key role. They allow testing components and parts in a rapid and cost-efficient manner without destroying the actual product or changing its surface. Experts from the Fraunhofer IZFP in Saarbrücken will be presenting two exhibits at the Blechexpo in Stuttgart from 7–10 November 2017 that allow fast, reliable, and automated characterization of materials and detection of defects (Hall 5, Booth 5306).

When quality testing uses time-consuming destructive test methods, it can result in enormous costs due to damaging or destroying the products. And given that...

Im Focus: Cold molecules on collision course

Using a new cooling technique MPQ scientists succeed at observing collisions in a dense beam of cold and slow dipolar molecules.

How do chemical reactions proceed at extremely low temperatures? The answer requires the investigation of molecular samples that are cold, dense, and slow at...

Im Focus: Shrinking the proton again!

Scientists from the Max Planck Institute of Quantum Optics, using high precision laser spectroscopy of atomic hydrogen, confirm the surprisingly small value of the proton radius determined from muonic hydrogen.

It was one of the breakthroughs of the year 2010: Laser spectroscopy of muonic hydrogen resulted in a value for the proton charge radius that was significantly...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

ASEAN Member States discuss the future role of renewable energy

17.10.2017 | Event News

World Health Summit 2017: International experts set the course for the future of Global Health

10.10.2017 | Event News

Climate Engineering Conference 2017 Opens in Berlin

10.10.2017 | Event News

 
Latest News

Terahertz spectroscopy goes nano

20.10.2017 | Information Technology

Strange but true: Turning a material upside down can sometimes make it softer

20.10.2017 | Materials Sciences

NRL clarifies valley polarization for electronic and optoelectronic technologies

20.10.2017 | Interdisciplinary Research

VideoLinks
B2B-VideoLinks
More VideoLinks >>>