Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Gym Culture Likened to McDonalds

23.04.2014

Visit a typical gym and you will encounter a highly standardised notion of what the human body should look like and how much it should weigh. This strictly controlled body ideal is spread across the world by large actors in the fitness industry.

A new study explores how the fitness industry in many ways resembles that of fast food. One of the authors is from the University of Gothenburg.


Gym Culture Likened to McDonalds

The University of Gothenburg

McDonaldisation of the gym culture is the theme of an article published in Sports, Education and Society, where Thomas Johansson, professor at the University of Gothenburg, together with Jesper Andreasson, senior lecturer at the Linnaeus University, have explored the development of the modern fitness concept. The study is partly based on interviews with personal trainers and group fitness instructors.

14 000 gyms across the world
With the example of the company Les Mills, established in New Zealand in the 1960s, the authors describe the emergence of a strictly regulated and globalised culture in the field of group fitness training. Les Mills – a giant in the fitness industry – operates based on a franchise model where permission to use the company’s programmes is sold across the whole world. Today, over 14 000 gym offer a Les Mills programme. The company is represented in over 80 countries, including Sweden, and caters to over four million fitness class participants every week.

Strictly regulated movements
‘Les Mills implies a standardised set of techniques that look basically the same in all forms of group fitness training. It’s really a business empire built around group fitness,’ says Johansson.
The concept consists of the company’s head trainer presenting strictly regulated movements, including which music should be played while they are performed. The instructions are updated every three months and then spread throughout the whole chain of certified Les Mills instructors. As a result, local instructors have a very marginal influence over the fitness classes they lead.

Limits utilisation of competence
‘This of course limits the individual instructors’ chances of tapping into their full competence, as they have no way of changing the movements, music or the way they give instructions. Their abilities are not fully utilised since they have to adhere so strictly to a pre-designed terminology and choreography. At the same time, individual gyms often promote the whole thing as a quality index,’ says Jesper Andreasson.

This summer, the authors will publish a book titled The Global Gym. Gender, Health and Pedagogies (Palgrave Macmillan).

Read the article Doing for Group Exercise What McDonald's Did for Hamburgers: Les Mills and the Fitness Professional as Global Traveler in Sports, Education and Society - http://www.tandfonline.com/doi/abs/10.1080/13573322.2014.885432#.U1ZslyTJ4Xy

For more information:
Thomas Johansson, Department of Education, Communication and Learning, University of Gothenburg, thomas.johansson.2@gu.se, +46 (0)31 786 2003
Jesper Andreasson, Department of Sport Science, Linnaeus University, jesper.andreasson@lnu.se, +46 (0)702 585678

Weitere Informationen:

http://ufn.gu.se/english/News/newsdetail//-gym-culture-likened-to-mcdonalds.cid1...

Torsten Arpi | idw - Informationsdienst Wissenschaft

Further reports about: Education Gothenburg Sports culture movements techniques

More articles from Health and Medicine:

nachricht Real-time imaging of lung lesions during surgery helps localize tumors and improve precision
30.07.2015 | American Association for Thoracic Surgery

nachricht Experimental MERS vaccine shows promise in animal studies
29.07.2015 | NIH/National Institute of Allergy and Infectious Diseases

All articles from Health and Medicine >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Quantum Matter Stuck in Unrest

Using ultracold atoms trapped in light crystals, scientists from the MPQ, LMU, and the Weizmann Institute observe a novel state of matter that never thermalizes.

What happens if one mixes cold and hot water? After some initial dynamics, one is left with lukewarm water—the system has thermalized to a new thermal...

Im Focus: On the crest of the wave: Electronics on a time scale shorter than a cycle of light

Physicists from Regensburg and Marburg, Germany have succeeded in taking a slow-motion movie of speeding electrons in a solid driven by a strong light wave. In the process, they have unraveled a novel quantum phenomenon, which will be reported in the forthcoming edition of Nature.

The advent of ever faster electronics featuring clock rates up to the multiple-gigahertz range has revolutionized our day-to-day life. Researchers and...

Im Focus: Superfast fluorescence sets new speed record

Plasmonic device has speed and efficiency to serve optical computers

Researchers have developed an ultrafast light-emitting device that can flip on and off 90 billion times a second and could form the basis of optical computing.

Im Focus: Unlocking the rice immune system

Joint BioEnergy Institute study identifies bacterial protein that is key to protecting rice against bacterial blight

A bacterial signal that when recognized by rice plants enables the plants to resist a devastating blight disease has been identified by a multi-national team...

Im Focus: Smarter window materials can control light and energy

Researchers in the Cockrell School of Engineering at The University of Texas at Austin are one step closer to delivering smart windows with a new level of energy efficiency, engineering materials that allow windows to reveal light without transferring heat and, conversely, to block light while allowing heat transmission, as described in two new research papers.

By allowing indoor occupants to more precisely control the energy and sunlight passing through a window, the new materials could significantly reduce costs for...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

3rd Euro Bio-inspired - International Conference and Exhibition on Bio-inspired Materials

23.07.2015 | Event News

Clash of Realities – International Conference on the Art, Technology and Theory of Digital Games

10.07.2015 | Event News

World Conference on Regenerative Medicine in Leipzig: Last chance to submit abstracts until 2 July

25.06.2015 | Event News

 
Latest News

California 'rain debt' equal to average full year of precipitation

31.07.2015 | Physics and Astronomy

Telescopes team up to find distant Uranus-sized planet through microlensing

31.07.2015 | Physics and Astronomy

Quantum Matter Stuck in Unrest

31.07.2015 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>