This 3-year EU 7th Framework small collaborative FLABEL project, will provide state-of-the-art science on nutrition labels and consumer behaviour as well as best practice guidelines for future research, industry and policy-makers.
To thoroughly address the potential of food labelling as a useful source of nutrition information, FLABEL will fully examine the aspects that lead from label availability to effects on dietary intake.
2. To provide the scientific basis on use of nutrition information on food labels, including scientific principles for assessing the impact of different food labelling schemes, to be shared with the EU institutions, the food industry, especially SMEs, and other stakeholders.The outcomes
•Information on actual nutrition label use in the “real world”. This will be based on in-store observations and retail scanner data, leading to solid insights into how nutrition labels may shape behaviour and affect consumption patterns.
•Evidence on how consumers form opinions about the healthiness of products, and how the nutrition label information interacts with other information in this process, including media, advertising and school education.
• Evidence on how nutrition labels can be used to positively influence children’s dietary intake, based on the role nutrition information on food labels plays in food decision-making in families with children.
• Research-based best practice proposal for nutrition labelling, tested in a real-world store environment.
•Set of best practice methods for assessing the impact of nutrition labelling on consumer’s product choice.
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