A thesis from the University of Gothenburg shows that initiatives related to school meals together with teaching with a focus on fish are achieving results. The study examines the impact of school meals and home and consumer studies instruction on pupils’ fish consumption.
The result was a statistically proven increase in pupils’ fish consumption in school.
With its 18 percent share of advertising, food advertising accounts for the largest product group in Sweden.
“An analysis shows that food advertising during the hours that children watch the most is dominated by the fast food, alcohol, chocolate, sweets and sweet drinks product groups,” says Hillevi Prell.
Hillevi Prell believes that the intensive nature of food advertising should be brought to people’s attention:
“It emphasises the importance and urgency of including this subject for discussion in teaching at schools.”
Read the thesis in full: http://gupea.ub.gu.se/handle/2077/22129
For further information, please contact Hillevi Prell: email@example.com, tel: , +46 (0)734 259329
Helena Aaberg | idw
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