Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

UWE design graduate shows speed cameras in a new light

22.05.2007
Speed cameras may be unpopular with motorists – but by redesigning them to include illuminated speed signs, could they be seen as contributing to improved road safety? Graduate Steve Harris from the University of the West of England's Creative Product Design course believes so, and unveiled the new design at the international Traffex exhibition in Birmingham in April.

He is taking part in a new UWE scheme called the Graduate Consultancy Scheme to place recent graduates in industrial settings to share the best in design knowledge.

The UK's main manufacturers of speed camera housings, Portishead-based Crown UK, contacted UWE for help in changing public perceptions about their products, and increasing awareness of the safety benefits of speed cameras.

Under the supervision of Creative Product Design course leader, Tod Burton, Steve started by looking at the appearance of the camera housing, but then began to explore all the issues involved in the design and operation of speed cameras. He said:

“Talking to police authorities and other end-users of the equipment, I discovered all the design problems that needed to be addressed, such as ease of maintenance and installation, providing road safety messages, and the impact of digital technologies, as well as cost.”

The company was so impressed with this approach that the initial six-week placement was extended for a further twelve weeks. A range of new designs was proposed and in the end the company opted for a design known as StreetSmart, in which the camera is incorporated into an illuminated speed sign and is more likely to be viewed as safety equipment that protects the neighbourhood in which it is installed.

The managing director of Crown UK, Ian Woodbury, said:

“I was impressed by the psychological impact that speed camera housing design could have on the community and authorities. Giving the housing a softer image and incorporating other road safety features without doubt emphasises the safety angle.”

The range is now in prototype production and undergoing testing at a roadside location as part of the Home Office approval procedure.

Tod Burton said: “This has been a real success story for Crown and for UWE's Graduate Consultancy Scheme. We have shown how product design thinking has the power to influence a manufacturer's bottom line, a critical advantage at a time when British manufacturing faces global competition.”

UWE's Graduate Consultancy Scheme organises placements lasting around ten weeks with small or medium sized manufacturers who benefit from a dedicated graduate to work on a specific project, with input and supervision from expert staff from the relevant course. The scheme gives the graduate valuable experience that could enhance their employability – in fact two graduates on the scheme have already been offered permanent employment with the manufacturers after their placement ended.

Lesley Drake | alfa
Further information:
http://www.uwe.ac.uk

More articles from Transportation and Logistics:

nachricht Tool helps cities to plan electric bus routes, and calculate the benefits
09.01.2017 | International Institute for Applied Systems Analysis (IIASA)

nachricht Realistic training for extreme flight conditions
28.12.2016 | Technical University of Munich (TUM)

All articles from Transportation and Logistics >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Breakthrough with a chain of gold atoms

In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport

In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport

Im Focus: DNA repair: a new letter in the cell alphabet

Results reveal how discoveries may be hidden in scientific “blind spots”

Cells need to repair damaged DNA in our genes to prevent the development of cancer and other diseases. Our cells therefore activate and send “repair-proteins”...

Im Focus: Dresdner scientists print tomorrow’s world

The Fraunhofer IWS Dresden and Technische Universität Dresden inaugurated their jointly operated Center for Additive Manufacturing Dresden (AMCD) with a festive ceremony on February 7, 2017. Scientists from various disciplines perform research on materials, additive manufacturing processes and innovative technologies, which build up components in a layer by layer process. This technology opens up new horizons for component design and combinations of functions. For example during fabrication, electrical conductors and sensors are already able to be additively manufactured into components. They provide information about stress conditions of a product during operation.

The 3D-printing technology, or additive manufacturing as it is often called, has long made the step out of scientific research laboratories into industrial...

Im Focus: Mimicking nature's cellular architectures via 3-D printing

Research offers new level of control over the structure of 3-D printed materials

Nature does amazing things with limited design materials. Grass, for example, can support its own weight, resist strong wind loads, and recover after being...

Im Focus: Three Magnetic States for Each Hole

Nanometer-scale magnetic perforated grids could create new possibilities for computing. Together with international colleagues, scientists from the Helmholtz Zentrum Dresden-Rossendorf (HZDR) have shown how a cobalt grid can be reliably programmed at room temperature. In addition they discovered that for every hole ("antidot") three magnetic states can be configured. The results have been published in the journal "Scientific Reports".

Physicist Dr. Rantej Bali from the HZDR, together with scientists from Singapore and Australia, designed a special grid structure in a thin layer of cobalt in...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Booth and panel discussion – The Lindau Nobel Laureate Meetings at the AAAS 2017 Annual Meeting

13.02.2017 | Event News

Complex Loading versus Hidden Reserves

10.02.2017 | Event News

International Conference on Crystal Growth in Freiburg

09.02.2017 | Event News

 
Latest News

Switched-on DNA

20.02.2017 | Materials Sciences

Second cause of hidden hearing loss identified

20.02.2017 | Health and Medicine

Prospect for more effective treatment of nerve pain

20.02.2017 | Health and Medicine

VideoLinks
B2B-VideoLinks
More VideoLinks >>>