Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Media habits of young people may make them drink more – what should be done?

10.10.2011
Media companies are increasingly targeting adolescents with TV shows that feature violence, alcohol and drugs.

An interdisciplinary research project with researchers from the University of Gothenburg, Sweden, and colleagues from the U.K. is looking closer at how society and other actors should react to the link between young people's media habits and their alcohol consumption.

‘There is a well-documented link between watching programmes that show alcohol, such as TV reality shows, and increased drinking. But there isn’t much research on what to do about it,’ says Christian Munthe, Professor of Practical Philosophy and in charge of the Swedish part of the project.

The project, called Alcopop TV Culture, is funded by the European Commission's Daphne III program. It sets out to study the relationship between adolescents’ (age 10-25) media habits and alcohol consumption. A central issue is how the responsibility for increased adolescent drinking should be allocated among different parties, such as state authorities, media companies, companies in the alcohol industry, families and the adolescents themselves.

‘Our hypothesis is that the responsibility should be shared. The media companies have a major moral responsibility, but it is up to the government to decide on the accessibility of alcohol. Families and the adolescents themselves also have a certain responsibility.’

The goal of the project is to develop a draft policy roadmap on how to allocate shared responsibility for use across Europe. However, this is not an easy task. The explosive growth of the global media landscape (internet, social media, satellite TV, the gaming industry etc.) implies that potential tools such as censorship, age limits and airtime regulations are becoming increasingly difficult to implement.

Another problem is that discussions about possible solutions are often carried out without any input from young people themselves. Thus, the researchers are meeting with adolescents in schools and various organisations in order to hear what they have to say about information campaigns about alcohol and the link between media habits and alcohol consumption – thereby offering an opportunity to reflect on their own media and drinking habits.

‘It is pretty clear that adolescents often feel a bit belittled, for example, by societal campaigns and organisations that come to talk to them about alcohol. This is one reason why we have a Facebook and a Twitter page full of new research reports, news and debates. We hope that the adolescents will use the page both to gain information and to share their opinions,’ says Munthe.

Alcopop TV Culture is a one-year project scheduled to end in February 2012. The project is a collaboration between the University of Gothenburg (Department of Philosophy, Linguistics and Theory of Science) and the Innovation in Society Unit at the University of Central Lancashire. Apart from Munthe, the Gothenburg team includes Karl Persson and Joakim Forsemalm, the latter linked to the School of Business, Economics and Law.

The address to the Facebook page where the project presents new research reports, news and debates is: http://www.facebook.com/#!/pages/Alcopop-Tv-Culture/182991351734170?sk=info The project twitter address is http://twitter.com/alcopopculture

For more information, please contact: Christian Munthe
Telephone: +46 (0)31-786 48 43
Email: christian.munthe@phil.gu.se

Helena Aaberg | idw
Further information:
http://www.gu.se

More articles from Interdisciplinary Research:

nachricht Bergamotene - alluring and lethal for Manduca sexta
21.04.2017 | Max-Planck-Institut für chemische Ökologie

nachricht How to color a lizard: From biology to mathematics
13.04.2017 | Université de Genève

All articles from Interdisciplinary Research >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: New Method of Characterizing Graphene

Scientists have developed a new method of characterizing graphene’s properties without applying disruptive electrical contacts, allowing them to investigate both the resistance and quantum capacitance of graphene and other two-dimensional materials. Researchers from the Swiss Nanoscience Institute and the University of Basel’s Department of Physics reported their findings in the journal Physical Review Applied.

Graphene consists of a single layer of carbon atoms. It is transparent, harder than diamond and stronger than steel, yet flexible, and a significantly better...

Im Focus: Strathclyde-led research develops world's highest gain high-power laser amplifier

The world's highest gain high power laser amplifier - by many orders of magnitude - has been developed in research led at the University of Strathclyde.

The researchers demonstrated the feasibility of using plasma to amplify short laser pulses of picojoule-level energy up to 100 millijoules, which is a 'gain'...

Im Focus: Can the immune system be boosted against Staphylococcus aureus by delivery of messenger RNA?

Staphylococcus aureus is a feared pathogen (MRSA, multi-resistant S. aureus) due to frequent resistances against many antibiotics, especially in hospital infections. Researchers at the Paul-Ehrlich-Institut have identified immunological processes that prevent a successful immune response directed against the pathogenic agent. The delivery of bacterial proteins with RNA adjuvant or messenger RNA (mRNA) into immune cells allows the re-direction of the immune response towards an active defense against S. aureus. This could be of significant importance for the development of an effective vaccine. PLOS Pathogens has published these research results online on 25 May 2017.

Staphylococcus aureus (S. aureus) is a bacterium that colonizes by far more than half of the skin and the mucosa of adults, usually without causing infections....

Im Focus: A quantum walk of photons

Physicists from the University of Würzburg are capable of generating identical looking single light particles at the push of a button. Two new studies now demonstrate the potential this method holds.

The quantum computer has fuelled the imagination of scientists for decades: It is based on fundamentally different phenomena than a conventional computer....

Im Focus: Turmoil in sluggish electrons’ existence

An international team of physicists has monitored the scattering behaviour of electrons in a non-conducting material in real-time. Their insights could be beneficial for radiotherapy.

We can refer to electrons in non-conducting materials as ‘sluggish’. Typically, they remain fixed in a location, deep inside an atomic composite. It is hence...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Marine Conservation: IASS Contributes to UN Ocean Conference in New York on 5-9 June

24.05.2017 | Event News

AWK Aachen Machine Tool Colloquium 2017: Internet of Production for Agile Enterprises

23.05.2017 | Event News

Dortmund MST Conference presents Individualized Healthcare Solutions with micro and nanotechnology

22.05.2017 | Event News

 
Latest News

3D printer inks from the woods

30.05.2017 | Life Sciences

How circadian clocks communicate with each other

30.05.2017 | Life Sciences

Graphene and quantum dots put in motion a CMOS-integrated camera that can see the invisible

30.05.2017 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>