An interdisciplinary research project with researchers from the University of Gothenburg, Sweden, and colleagues from the U.K. is looking closer at how society and other actors should react to the link between young people's media habits and their alcohol consumption.
‘There is a well-documented link between watching programmes that show alcohol, such as TV reality shows, and increased drinking. But there isn’t much research on what to do about it,’ says Christian Munthe, Professor of Practical Philosophy and in charge of the Swedish part of the project.
The project, called Alcopop TV Culture, is funded by the European Commission's Daphne III program. It sets out to study the relationship between adolescents’ (age 10-25) media habits and alcohol consumption. A central issue is how the responsibility for increased adolescent drinking should be allocated among different parties, such as state authorities, media companies, companies in the alcohol industry, families and the adolescents themselves.
‘Our hypothesis is that the responsibility should be shared. The media companies have a major moral responsibility, but it is up to the government to decide on the accessibility of alcohol. Families and the adolescents themselves also have a certain responsibility.’
The goal of the project is to develop a draft policy roadmap on how to allocate shared responsibility for use across Europe. However, this is not an easy task. The explosive growth of the global media landscape (internet, social media, satellite TV, the gaming industry etc.) implies that potential tools such as censorship, age limits and airtime regulations are becoming increasingly difficult to implement.
Another problem is that discussions about possible solutions are often carried out without any input from young people themselves. Thus, the researchers are meeting with adolescents in schools and various organisations in order to hear what they have to say about information campaigns about alcohol and the link between media habits and alcohol consumption – thereby offering an opportunity to reflect on their own media and drinking habits.
‘It is pretty clear that adolescents often feel a bit belittled, for example, by societal campaigns and organisations that come to talk to them about alcohol. This is one reason why we have a Facebook and a Twitter page full of new research reports, news and debates. We hope that the adolescents will use the page both to gain information and to share their opinions,’ says Munthe.
Alcopop TV Culture is a one-year project scheduled to end in February 2012. The project is a collaboration between the University of Gothenburg (Department of Philosophy, Linguistics and Theory of Science) and the Innovation in Society Unit at the University of Central Lancashire. Apart from Munthe, the Gothenburg team includes Karl Persson and Joakim Forsemalm, the latter linked to the School of Business, Economics and Law.
The address to the Facebook page where the project presents new research reports, news and debates is: http://www.facebook.com/#!/pages/Alcopop-Tv-Culture/182991351734170?sk=info The project twitter address is http://twitter.com/alcopopcultureFor more information, please contact: Christian Munthe
Helena Aaberg | idw
Lego-like wall produces acoustic holograms
17.10.2016 | Duke University
New evidence on terrestrial and oceanic responses to climate change over last millennium
11.10.2016 | University of Granada
In recent years, lasers with ultrashort pulses (USP) down to the femtosecond range have become established on an industrial scale. They could advance some applications with the much-lauded “cold ablation” – if that meant they would then achieve more throughput. A new generation of process engineering that will address this issue in particular will be discussed at the “4th UKP Workshop – Ultrafast Laser Technology” in April 2017.
Even back in the 1990s, scientists were comparing materials processing with nanosecond, picosecond and femtosesecond pulses. The result was surprising:...
Have you ever wondered how you see the world? Vision is about photons of light, which are packets of energy, interacting with the atoms or molecules in what...
A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.
Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...
In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.
“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...
The Max Planck Institute for Physics (MPP) is opening up a new research field. A workshop from November 21 - 22, 2016 will mark the start of activities for an innovative axion experiment. Axions are still only purely hypothetical particles. Their detection could solve two fundamental problems in particle physics: What dark matter consists of and why it has not yet been possible to directly observe a CP violation for the strong interaction.
The “MADMAX” project is the MPP’s commitment to axion research. Axions are so far only a theoretical prediction and are difficult to detect: on the one hand,...
16.11.2016 | Event News
01.11.2016 | Event News
14.10.2016 | Event News
08.12.2016 | Life Sciences
08.12.2016 | Physics and Astronomy
08.12.2016 | Materials Sciences