Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

BluScreen tailors ads to audiences

20.11.2006
An interactive advertising technology which identifies passers-by and allows them to download information to their ‘phone or PDA, is being tested at the University of Southampton.

BluScreen, a 58 centimetre-wide screen displaying information about upcoming seminars, lectures and events has been installed in the reception area of the School of Electronics & Computer Science (ECS).

The screen detects the presence of people carrying Bluetooth enabled devices in its vicinity and begins to show them adverts, while at the same time building a record of what they have seen to ensure that messages are not repeated.

Now, Dr Terry Payne at ECS and his team have developed the system a stage further so that individuals passing the screen can pick an advert they like and have the information downloaded to their ‘phone so that they can access it at a later stage.

This works by individuals selecting the adverts of interest to them on a touchscreen in the reception area, signalling if they would like more information sent to their ‘phone, and then receiving a “business card” download with just the URLs of the websites with further information, which they can access in their own time.

‘This could work really well in the cinema where people are relaxing and then see something that interests them which they would like to follow up afterwards,’ said Dr Payne.

BluScreen uses software “agents” to represent different adverts. These agents have a fixed advertising budget and bid against each other.

‘The agents are interested in showing their content to people who haven’t seen it before,’ said Dr Alex Rogers who developed the screen with Dr Payne.

According to the researchers, BluScreen has definite commercial potential and they are currently developing systems to enable them to build profiles and to start matching IDs with markets.

‘There has been a lot of talk over the past few years about using smart tags to track the whereabouts of individuals,’ said Dr Payne. ‘The thinking behind BluScreen is that everybody has a ‘phone these days, so why not use this instead.

It also makes sense from a security point of view as our system does not pull anything off a ‘phone and individuals can switch off their Bluetooth functionality if they do not want to receive information in this way.’

Helene Murphy | alfa
Further information:
http://www.ecs.soton.ac.uk

More articles from Information Technology:

nachricht Drones learn to navigate autonomously by imitating cars and bicycles
23.01.2018 | Universität Zürich

nachricht Cloud technology: Dynamic certificates make cloud service providers more secure
15.01.2018 | Technische Universität München

All articles from Information Technology >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Optical Nanoscope Allows Imaging of Quantum Dots

Physicists have developed a technique based on optical microscopy that can be used to create images of atoms on the nanoscale. In particular, the new method allows the imaging of quantum dots in a semiconductor chip. Together with colleagues from the University of Bochum, scientists from the University of Basel’s Department of Physics and the Swiss Nanoscience Institute reported the findings in the journal Nature Photonics.

Microscopes allow us to see structures that are otherwise invisible to the human eye. However, conventional optical microscopes cannot be used to image...

Im Focus: Artificial agent designs quantum experiments

On the way to an intelligent laboratory, physicists from Innsbruck and Vienna present an artificial agent that autonomously designs quantum experiments. In initial experiments, the system has independently (re)discovered experimental techniques that are nowadays standard in modern quantum optical laboratories. This shows how machines could play a more creative role in research in the future.

We carry smartphones in our pockets, the streets are dotted with semi-autonomous cars, but in the research laboratory experiments are still being designed by...

Im Focus: Scientists decipher key principle behind reaction of metalloenzymes

So-called pre-distorted states accelerate photochemical reactions too

What enables electrons to be transferred swiftly, for example during photosynthesis? An interdisciplinary team of researchers has worked out the details of how...

Im Focus: The first precise measurement of a single molecule's effective charge

For the first time, scientists have precisely measured the effective electrical charge of a single molecule in solution. This fundamental insight of an SNSF Professor could also pave the way for future medical diagnostics.

Electrical charge is one of the key properties that allows molecules to interact. Life itself depends on this phenomenon: many biological processes involve...

Im Focus: Paradigm shift in Paris: Encouraging an holistic view of laser machining

At the JEC World Composite Show in Paris in March 2018, the Fraunhofer Institute for Laser Technology ILT will be focusing on the latest trends and innovations in laser machining of composites. Among other things, researchers at the booth shared with the Aachen Center for Integrative Lightweight Production (AZL) will demonstrate how lasers can be used for joining, structuring, cutting and drilling composite materials.

No other industry has attracted as much public attention to composite materials as the automotive industry, which along with the aerospace industry is a driver...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

10th International Symposium: “Advanced Battery Power – Kraftwerk Batterie” Münster, 10-11 April 2018

08.01.2018 | Event News

See, understand and experience the work of the future

11.12.2017 | Event News

Innovative strategies to tackle parasitic worms

08.12.2017 | Event News

 
Latest News

Rutgers scientists discover 'Legos of life'

23.01.2018 | Life Sciences

Seabed mining could destroy ecosystems

23.01.2018 | Earth Sciences

Transportable laser

23.01.2018 | Physics and Astronomy

VideoLinks Science & Research
Overview of more VideoLinks >>>