BluScreen, a 58 centimetre-wide screen displaying information about upcoming seminars, lectures and events has been installed in the reception area of the School of Electronics & Computer Science (ECS).
The screen detects the presence of people carrying Bluetooth enabled devices in its vicinity and begins to show them adverts, while at the same time building a record of what they have seen to ensure that messages are not repeated.
Now, Dr Terry Payne at ECS and his team have developed the system a stage further so that individuals passing the screen can pick an advert they like and have the information downloaded to their ‘phone so that they can access it at a later stage.
This works by individuals selecting the adverts of interest to them on a touchscreen in the reception area, signalling if they would like more information sent to their ‘phone, and then receiving a “business card” download with just the URLs of the websites with further information, which they can access in their own time.
‘This could work really well in the cinema where people are relaxing and then see something that interests them which they would like to follow up afterwards,’ said Dr Payne.
BluScreen uses software “agents” to represent different adverts. These agents have a fixed advertising budget and bid against each other.
‘The agents are interested in showing their content to people who haven’t seen it before,’ said Dr Alex Rogers who developed the screen with Dr Payne.
According to the researchers, BluScreen has definite commercial potential and they are currently developing systems to enable them to build profiles and to start matching IDs with markets.
‘There has been a lot of talk over the past few years about using smart tags to track the whereabouts of individuals,’ said Dr Payne. ‘The thinking behind BluScreen is that everybody has a ‘phone these days, so why not use this instead.
It also makes sense from a security point of view as our system does not pull anything off a ‘phone and individuals can switch off their Bluetooth functionality if they do not want to receive information in this way.’
Helene Murphy | alfa
Ultra-precise chip-scale sensor detects unprecedentedly small changes at the nanoscale
18.01.2017 | The Hebrew University of Jerusalem
Data analysis optimizes cyber-physical systems in telecommunications and building automation
18.01.2017 | Fraunhofer-Institut für Algorithmen und Wissenschaftliches Rechnen SCAI
An important step towards a completely new experimental access to quantum physics has been made at University of Konstanz. The team of scientists headed by...
Yersiniae cause severe intestinal infections. Studies using Yersinia pseudotuberculosis as a model organism aim to elucidate the infection mechanisms of these...
Researchers from the University of Hamburg in Germany, in collaboration with colleagues from the University of Aarhus in Denmark, have synthesized a new superconducting material by growing a few layers of an antiferromagnetic transition-metal chalcogenide on a bismuth-based topological insulator, both being non-superconducting materials.
While superconductivity and magnetism are generally believed to be mutually exclusive, surprisingly, in this new material, superconducting correlations...
Laser-driving of semimetals allows creating novel quasiparticle states within condensed matter systems and switching between different states on ultrafast time scales
Studying properties of fundamental particles in condensed matter systems is a promising approach to quantum field theory. Quasiparticles offer the opportunity...
Among the general public, solar thermal energy is currently associated with dark blue, rectangular collectors on building roofs. Technologies are needed for aesthetically high quality architecture which offer the architect more room for manoeuvre when it comes to low- and plus-energy buildings. With the “ArKol” project, researchers at Fraunhofer ISE together with partners are currently developing two façade collectors for solar thermal energy generation, which permit a high degree of design flexibility: a strip collector for opaque façade sections and a solar thermal blind for transparent sections. The current state of the two developments will be presented at the BAU 2017 trade fair.
As part of the “ArKol – development of architecturally highly integrated façade collectors with heat pipes” project, Fraunhofer ISE together with its partners...
19.01.2017 | Event News
10.01.2017 | Event News
09.01.2017 | Event News
20.01.2017 | Awards Funding
20.01.2017 | Materials Sciences
20.01.2017 | Life Sciences