Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:


The World Cup straight to your pocket


With the countdown well and truly under way to the biggest sporting extravaganza on the planet, a European research initiative is hoping the 2006 World Cup will kick-start its own plans to bring cross-media content closer to the consumer.

The INCCOM project is taking advantage of the huge interest in this summer’s soccer finals in Germany to introduce consumers to new ways of enjoying football using the latest mobile communication technologies.

“It’s the perfect opportunity to showcase the possibilities of cross-media contents for mass audiences,” explains Eduardo de la Fuente Gallego, Telefónica I+D representative of the INCCOM consortium. “From the customer’s perspective, we are dealing with a net improvement of the sports experience before, during and after a game – even between games. End users can be kept updated wherever they may be, on the device of their choice, with access to live coverage while on the move. There is also the possibility of delivering more personally tailored content to support individual niche needs,” he says.

Although much hype has been generated around the concept of mobile television, the market is not yet producing real multimedia programs or services and the main media channels are still characterised by companies focused on single media. ‘Cross-media’, by contrast, essentially aims to distribute the same content through different media channels. The reality is that an increasing number of wireless devices with mutually incompatible data and screen formats make it even more difficult to achieve this objective to ‘create once, publish many’.

This is where INCCOM sees a genuine opportunity to encourage all the main players to work together to accelerate the adoption of compelling platform-independent content and to create new business models to promote cross-media services. Sport, and in particular football, is seen as the ideal springboard to test the market viability of the concept.

For broadcasters and mobile operators, there are also compelling arguments in favour of collaboration to develop cross-media content specially adapted for the mobile generation.

Another plus is the possibility to produce and create content once and then publish everywhere. There are other cost savings to be made as well, points out Asko Marttila, representing Siemens Communications in the project.

“Broadcasters can save expensive production and human resources costs with this approach. For example, by using DVB-H, the specification for bringing broadcast services to battery-powered handheld receivers, lots of channels may be fed with the ‘raw camera content’ without expensive programme director involvement,” he says.

According to Marttila, the rich possibilities of this technology was demonstrated at the Athletics World Championship in Helsinki in 2005, where in addition to the standard DVB-T [terrestrial digital video broadcast]/cable television programme, seven specific DVB-H channels with separate feeds for different events – e.g. short distance races, long distance running, marathon, long jump, etc – were broadcast.

“So far it has turned out that cooperation and even discussion between, for example, the telecom operators and broadcasters, has been hard to facilitate because their expectations on cross-media and mobile TV services differ remarkably from each other. If the industries are not able to trust each other and cooperate in a cost effective way, the business won’t take off and there will be no new revenues to share,” says Hannele Antikainen, Technical Research Centre of Finland, VTT.

To aid the process INCCOM has developed a methodology and toolset to analyse and forecast the likely cross-media service adoption, and to model the complex relationships between the companies participating in service creation and delivery.

“We would welcome an EU-wide approach to solve the problems relating to technical standards and regulations. Just like the introduction of the GSM standard, this would enable an EU-wide market geared towards the end users and facilitate, for instance, roaming and free transfer of devices that still work after crossing borders. This would surely also be a positive step for the media industry, broadcasters, operators and suppliers as well,” Marttila adds.

Such wider concerns, however, are for the longer term. With the World Cup about to kick off, INCCOM has more pressing matters on its mind.

“It’s going to be a very busy summer,” admits Wilfried Runde of Deutsche Welle. “We will be involved in some trials of mobile television technology during the World Cup and then we’ll be evaluating whether the World Cup was really able to boost cross-media and mobile business. After that, we have a pilot trial with a famous sports club in Europe at the end of the summer. There are also two pilot trials in Finland dealing with podcasting and mobile television, and there is an INCCOM congress scheduled for November,” he says.

Tara Morris | alfa
Further information:

More articles from Information Technology:

nachricht Next Generation Cryptography
20.03.2018 | Fraunhofer-Institut für Sichere Informationstechnologie SIT

nachricht TIB’s Visual Analytics Research Group to develop methods for person detection and visualisation
19.03.2018 | Technische Informationsbibliothek (TIB)

All articles from Information Technology >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Space observation with radar to secure Germany's space infrastructure

Satellites in near-Earth orbit are at risk due to the steady increase in space debris. But their mission in the areas of telecommunications, navigation or weather forecasts is essential for society. Fraunhofer FHR therefore develops radar-based systems which allow the detection, tracking and cataloging of even the smallest particles of debris. Satellite operators who have access to our data are in a better position to plan evasive maneuvers and prevent destructive collisions. From April, 25-29 2018, Fraunhofer FHR and its partners will exhibit the complementary radar systems TIRA and GESTRA as well as the latest radar techniques for space observation across three stands at the ILA Berlin.

The "traffic situation" in space is very tense: the Earth is currently being orbited not only by countless satellites but also by a large volume of space...

Im Focus: Researchers Discover New Anti-Cancer Protein

An international team of researchers has discovered a new anti-cancer protein. The protein, called LHPP, prevents the uncontrolled proliferation of cancer cells in the liver. The researchers led by Prof. Michael N. Hall from the Biozentrum, University of Basel, report in “Nature” that LHPP can also serve as a biomarker for the diagnosis and prognosis of liver cancer.

The incidence of liver cancer, also known as hepatocellular carcinoma, is steadily increasing. In the last twenty years, the number of cases has almost doubled...

Im Focus: Researchers at Fraunhofer monitor re-entry of Chinese space station Tiangong-1

In just a few weeks from now, the Chinese space station Tiangong-1 will re-enter the Earth's atmosphere where it will to a large extent burn up. It is possible that some debris will reach the Earth's surface. Tiangong-1 is orbiting the Earth uncontrolled at a speed of approx. 29,000 km/h.Currently the prognosis relating to the time of impact currently lies within a window of several days. The scientists at Fraunhofer FHR have already been monitoring Tiangong-1 for a number of weeks with their TIRA system, one of the most powerful space observation radars in the world, with a view to supporting the German Space Situational Awareness Center and the ESA with their re-entry forecasts.

Following the loss of radio contact with Tiangong-1 in 2016 and due to the low orbital height, it is now inevitable that the Chinese space station will...

Im Focus: Alliance „OLED Licht Forum“ – Key partner for OLED lighting solutions

Fraunhofer Institute for Organic Electronics, Electron Beam and Plasma Technology FEP, provider of research and development services for OLED lighting solutions, announces the founding of the “OLED Licht Forum” and presents latest OLED design and lighting solutions during light+building, from March 18th – 23rd, 2018 in Frankfurt a.M./Germany, at booth no. F91 in Hall 4.0.

They are united in their passion for OLED (organic light emitting diodes) lighting with all of its unique facets and application possibilities. Thus experts in...

Im Focus: Mars' oceans formed early, possibly aided by massive volcanic eruptions

Oceans formed before Tharsis and evolved together, shaping climate history of Mars

A new scenario seeking to explain how Mars' putative oceans came and went over the last 4 billion years implies that the oceans formed several hundred million...

All Focus news of the innovation-report >>>



Industry & Economy
Event News

New solar solutions for sustainable buildings and cities

23.03.2018 | Event News

Virtual reality conference comes to Reutlingen

19.03.2018 | Event News

Ultrafast Wireless and Chip Design at the DATE Conference in Dresden

16.03.2018 | Event News

Latest News

For graphite pellets, just add elbow grease

23.03.2018 | Materials Sciences

Unique communication strategy discovered in stem cell pathway controlling plant growth

23.03.2018 | Agricultural and Forestry Science

Sharpening the X-ray view of the nanocosm

23.03.2018 | Physics and Astronomy

Science & Research
Overview of more VideoLinks >>>