With the countdown well and truly under way to the biggest sporting extravaganza on the planet, a European research initiative is hoping the 2006 World Cup will kick-start its own plans to bring cross-media content closer to the consumer.
The INCCOM project is taking advantage of the huge interest in this summer’s soccer finals in Germany to introduce consumers to new ways of enjoying football using the latest mobile communication technologies.
“It’s the perfect opportunity to showcase the possibilities of cross-media contents for mass audiences,” explains Eduardo de la Fuente Gallego, Telefónica I+D representative of the INCCOM consortium. “From the customer’s perspective, we are dealing with a net improvement of the sports experience before, during and after a game – even between games. End users can be kept updated wherever they may be, on the device of their choice, with access to live coverage while on the move. There is also the possibility of delivering more personally tailored content to support individual niche needs,” he says.
Tara Morris | alfa
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