Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

World Cup gets interactive with 21st century technology

01.06.2006


The promise of watching the football World Cup with 21st century technology hints at a world where all media are tied together in a complete package that can excite, inform and entertain modern audiences using interactive technologies. We’re not there yet. But we’re getting there with the help of cutting-edge research.



Thanks to an ambitious and highly focused research project, all the existing media channels, internet, TV, phone, could be linked together to offer a wide variety of services for journalists, VIPs, broadcasters, advertisers and, of course, the fans.

The LEMATCH project gathers many leading players in broadcasting, sport and interactive technology, like NBC and Yahoo. The project researched and developed a prototype sports production platform for producing and delivering adaptive interactive cross media content with a focus on live and real-time content.


Called CSP, the platform uses three key technologies: an object tracking module, an interactive and statistical module, and an enhanced graphics and virtual advertising module.

The object tracking module uses specialised cameras to follow the movement of the ball and individual players. The statistical module can then use this information to render all sorts of real-time data, like how far individual players have run in the game, who had the fastest sprint, the total aggregate of distance run for the team, how hard the ball is kicked or how fast it moves.

What’s more, it can combine this data with historical statistics from the last six months or the entire career of the individual or the team. These statistics can be used to create games or even betting around the player who runs the fastest or furthest.

"What kind of content you develop around the system is limited only by your imagination," says Thomas Look, coordinator of the LEMATCH project.

Advances in the area have already been made. FIFA, the international football federation, has invested heavily in chip-in-ball systems. The chip provides continuous movement tracking. So far, they haven’t worked very well, because the chip keeps on failing."What’s more, that system would mean players would need to carry transmitters, a technology that, so far, doesn’t look too practical," says Look.

The LEMATCH system, however, uses technology from partner ORAD, one of the leaders in the field. It doesn’t rely on embedded technology that can so easily fail, but uses advanced object tracking hardware and software to provide the same functionality.

The main initial application areas are basketball and football, though the project plans to extend it towards individual sports like snowboarding. "We want a mixture of sports, to test the equipment in a variety of settings, like indoor and outdoor, team and individual sports," says Look.

The team initially developed CSP around five broadcasting formats to demonstrate the flexibility of the system and cover all the potential uses. Broadcasting formats are the familiar ’type’ of programme: Live, in-studio recording and others.

But LEMATCH significantly extends the available formats across all types of media – TV, internet and phone. The live format is joined by TV broadcasting with an internet strand, potentially with betting or sponsored games to enhance the experience. Another format features a show simultaneously broadcast on air and online. Another format mixes new media for interactive broadcasting and customised advertising.

The project has already tested the platform in the German Basketball League, an Estonian snowboarding competition and friendly football games. "The technology works, and we will be improving it and testing it further until the end of the year," says Look. "We hope to have a commercial product at that stage."

There are many potentially lucrative markets for the technology. Broadcasters could deploy it among their mobile broadcasting units, or a stadium could install it as a permanent facility and value-added service for the broadcasters. It could even be used by individual teams or consultant companies to analyse the playing style, strengths and weaknesses of an individual team, either to improve a team’s performance, or to analyse an opponent’s weakness.

So far, the interest has been very high. "Broadcasters, stadiums and consultancies have all expressed an interest in our work, and it will probably be marketed in different forms for different situations," says Look.

Get ready for 2010, when the World Cup becomes all interactive, across all media.

Tara Morris | alfa
Further information:
http://istresults.cordis.europa.eu/index.cfm/section/news/tpl/article/BrowsingType/Features/ID/82199
http://istresults.cordis.lu/

More articles from Information Technology:

nachricht UT professor develops algorithm to improve online mapping of disaster areas
29.11.2016 | University of Tennessee at Knoxville

nachricht New standard helps optical trackers follow moving objects precisely
23.11.2016 | National Institute of Standards and Technology (NIST)

All articles from Information Technology >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Novel silicon etching technique crafts 3-D gradient refractive index micro-optics

A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.

Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...

Im Focus: Quantum Particles Form Droplets

In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.

“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...

Im Focus: MADMAX: Max Planck Institute for Physics takes up axion research

The Max Planck Institute for Physics (MPP) is opening up a new research field. A workshop from November 21 - 22, 2016 will mark the start of activities for an innovative axion experiment. Axions are still only purely hypothetical particles. Their detection could solve two fundamental problems in particle physics: What dark matter consists of and why it has not yet been possible to directly observe a CP violation for the strong interaction.

The “MADMAX” project is the MPP’s commitment to axion research. Axions are so far only a theoretical prediction and are difficult to detect: on the one hand,...

Im Focus: Molecules change shape when wet

Broadband rotational spectroscopy unravels structural reshaping of isolated molecules in the gas phase to accommodate water

In two recent publications in the Journal of Chemical Physics and in the Journal of Physical Chemistry Letters, researchers around Melanie Schnell from the Max...

Im Focus: Fraunhofer ISE Develops Highly Compact, High Frequency DC/DC Converter for Aviation

The efficiency of power electronic systems is not solely dependent on electrical efficiency but also on weight, for example, in mobile systems. When the weight of relevant components and devices in airplanes, for instance, is reduced, fuel savings can be achieved and correspondingly greenhouse gas emissions decreased. New materials and components based on gallium nitride (GaN) can help to reduce weight and increase the efficiency. With these new materials, power electronic switches can be operated at higher switching frequency, resulting in higher power density and lower material costs.

Researchers at the Fraunhofer Institute for Solar Energy Systems ISE together with partners have investigated how these materials can be used to make power...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

ICTM Conference 2017: Production technology for turbomachine manufacturing of the future

16.11.2016 | Event News

Innovation Day Laser Technology – Laser Additive Manufacturing

01.11.2016 | Event News

#IC2S2: When Social Science meets Computer Science - GESIS will host the IC2S2 conference 2017

14.10.2016 | Event News

 
Latest News

UTSA study describes new minimally invasive device to treat cancer and other illnesses

02.12.2016 | Medical Engineering

Plasma-zapping process could yield trans fat-free soybean oil product

02.12.2016 | Agricultural and Forestry Science

What do Netflix, Google and planetary systems have in common?

02.12.2016 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>