A new range of mobile-terminal embedded information systems, marketed under the ubitouch brand has been developed by ASCENT. These ubitouch solutions are powerful new Java-compatible applications designed to be installed on terminals, enabling the whole of a customers publication, communication and gaming services, as well as advanced marketing functionalities, to be customised in a brand’s colours.
In comparison to existing resources, ubitouch solutions provide a greater degree of user comfort than either WAP or i-mode, more interactivity than MMS and better user-friendliness than SMS, while harmonising mobile data flows and the associated revenue models. Besides, ubitouch enables users to increase their revenues and boosts the effectiveness of mobile marketing campaigns. By embedding the world of brands and their services into consumers’ daily lives, ubitouch solutions represent a long-term loyalty vector and promote viral marketing.
The ubitouch range comes in the form of three solutions. Firstly, ubitouch Publishing, which is designed for content providers for real-time push/pull publishing (news, stock-market data, live sporting events, etc.) or static publishing (practical guides, product catalogues, logos and ringtones, etc.). Secondly, ubitouch Communities for large-scale media outlets, operators and mobile virtual network operators (MVNOs) for the deployment of mobile virtual communities (forums, chat rooms, blogs, classified advertisements, games, etc.). Finally, ubitouch Marketing for retailers, franchise networks and brands (coupons, customer loyalty cards, promotional messages, CRM tools, etc.).
Kate Ambler | FTPB - Press Bureau
Powerful IT security for the car of the future – research alliance develops new approaches
25.05.2018 | Universität Ulm
Supercomputing the emergence of material behavior
18.05.2018 | University of Texas at Austin, Texas Advanced Computing Center
The more electronics steer, accelerate and brake cars, the more important it is to protect them against cyber-attacks. That is why 15 partners from industry and academia will work together over the next three years on new approaches to IT security in self-driving cars. The joint project goes by the name Security For Connected, Autonomous Cars (SecForCARs) and has funding of €7.2 million from the German Federal Ministry of Education and Research. Infineon is leading the project.
Vehicles already offer diverse communication interfaces and more and more automated functions, such as distance and lane-keeping assist systems. At the same...
A research team led by physicists at the Technical University of Munich (TUM) has developed molecular nanoswitches that can be toggled between two structurally different states using an applied voltage. They can serve as the basis for a pioneering class of devices that could replace silicon-based components with organic molecules.
The development of new electronic technologies drives the incessant reduction of functional component sizes. In the context of an international collaborative...
At the LASYS 2018, from June 5th to 7th, the Laser Zentrum Hannover e.V. (LZH) will be showcasing processes for the laser material processing of tomorrow in hall 4 at stand 4E75. With blown bomb shells the LZH will present first results of a research project on civil security.
At this year's LASYS, the LZH will exhibit light-based processes such as cutting, welding, ablation and structuring as well as additive manufacturing for...
There are videos on the internet that can make one marvel at technology. For example, a smartphone is casually bent around the arm or a thin-film display is rolled in all directions and with almost every diameter. From the user's point of view, this looks fantastic. From a professional point of view, however, the question arises: Is that already possible?
At Display Week 2018, scientists from the Fraunhofer Institute for Applied Polymer Research IAP will be demonstrating today’s technological possibilities and...
So-called quantum many-body scars allow quantum systems to stay out of equilibrium much longer, explaining experiment | Study published in Nature Physics
Recently, researchers from Harvard and MIT succeeded in trapping a record 53 atoms and individually controlling their quantum state, realizing what is called a...
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