A context-based personalized information system for delivering product information to the consumer
The Technical Research Centre of Finland (VTT), together with the University of Kuopio and the Helsinki School of Economics, has developed a prototype for a service that can help consumers in their food choices. Consumers will be able to read product-specific information directly from a package’s barcode using a camera phone, or by using the service at home via the Internet. The service shows the energy and nutrition information of food and also offers the possibility to use a food diary and an exercise calculator. Finnish test groups experienced the pilot system as rewarding.
The communication service system utilises internet and camera phones to offer consumers product-specific information that responds to their interests. Through the service a consumer can collect nutritional information about food products according to his/her interests, irrespective of time or place. VTT has developed and patented a barcode analysis program that enables a camera phone to act as a barcode reader.
The project offers real product-specific information, not only information based on averages. Nutrition information is shown from a typical portion size of the product. The service enables comparisons between products, making a list of favourites and keeping a food diary wherever and whenever one wants. Consumers can also use an exercise calculator and calculate their body mass index. With the exercise calculator consumers can check how long they should exercise in order to burn off consumed food. In addition, consumers can utilise versatile product searches, and advice and background information related to nutrition.
Prof. Caj Södergård | alfa
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