Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

GeoConcept Territory Manager carves up the market

28.02.2005


GeoConcept SA of France, a leading specialist in decision-mapping technology, has just launched the first software package to calculate the optimal division of sales areas: GeoConcept Territory Manager. Previously, sales managers had to divide up territory manually, but now GeoConcept Territory Manager can automatically calculate the optimal organisation in just 20 seconds.





The GeoConcept Territory Manager system solves the everyday problems faced by sales managers who wish to redefine their sales areas in line with various restrictions, such as existing sectors and changes to established and potential representatives. In the same way, GeoConcept Territory Manager can assist in conquering new markets, referencing a product or developing sales of a new product, by calculating how the organisation should be implemented.

A real aid in decision making, the GeoConcept Territory Manager system is used for the creation of balanced sales territories, taking into account geographical criteria (homogeneous sectors of equal area and identical perimeters), existing branches and depots, the company’s own statistical criteria (sales potential, location of representatives, customers and stores to visit, prospective customers to canvass, number of visits, etc.) and external information such as behavioural or socio-demographic data.


The user weights each variable according to their priorities and then compares the results of various simulations so as to make an informed decision. With GeoConcept Territory Manager, sales managers can alter the weighting as and when necessary and judge the incidence and importance of each criterion in the sectorisation plan. Optimisation models may also be reused.

By integrating optimisation algorithms and simulation methods (i.e. combinations of criteria until an optimal score is reached), GeoConcept Territory Manager can be used in particular to simulate the effects of personnel recruitment, resignation and sickness on the organisation of the different territories. However, the sales manager always has the last word and, at any time, can manually refine the proposed optimisation plan by aggregating territories or splitting up others.

During development of this new system, GeoConcept SA teamed up with Chronopost International and IMS Health to meet all the existing challenges fully. GeoConcept Territory Manager represents an advance in intelligent optimisation of sales sectorisation.

About GeoConcept SA

Based in Paris, GeoConcept SA, a leading European producer of geographic information systems (GIS), is now a world leader in geomarketing with a 16% share of the global market (source Daratech).

GeoConcept SA is a forward-looking enterprise, well known for its innovative solutions that enhance the efficiency of both businesses and organisations. By combining GIS with optimisation tools, GeoConcept SA initiated the "geoptimisation" concept - enhancing performance through the integration of geographic information into information systems. GeoConcept SA has attracted prestigious clients in a number of different sectors, including Citroën, Banque Populaire, Darty, Vivarte and Orange. Its products are available in seven languages. Today, GeoConcept SA has over 6,500 customers, with more than 85,000 licences sold in 30 countries.

Kate Ambler | FTPB
Further information:
http://www.geoconcept.com
http://www.infotechfrance.com/london

More articles from Information Technology:

nachricht New silicon structure opens the gate to quantum computers
12.12.2017 | Princeton University

nachricht PhoxTroT: Optical Interconnect Technologies Revolutionized Data Centers and HPC Systems
11.12.2017 | Fraunhofer-Institut für Zuverlässigkeit und Mikrointegration IZM

All articles from Information Technology >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Long-lived storage of a photonic qubit for worldwide teleportation

MPQ scientists achieve long storage times for photonic quantum bits which break the lower bound for direct teleportation in a global quantum network.

Concerning the development of quantum memories for the realization of global quantum networks, scientists of the Quantum Dynamics Division led by Professor...

Im Focus: Electromagnetic water cloak eliminates drag and wake

Detailed calculations show water cloaks are feasible with today's technology

Researchers have developed a water cloaking concept based on electromagnetic forces that could eliminate an object's wake, greatly reducing its drag while...

Im Focus: Scientists channel graphene to understand filtration and ion transport into cells

Tiny pores at a cell's entryway act as miniature bouncers, letting in some electrically charged atoms--ions--but blocking others. Operating as exquisitely sensitive filters, these "ion channels" play a critical role in biological functions such as muscle contraction and the firing of brain cells.

To rapidly transport the right ions through the cell membrane, the tiny channels rely on a complex interplay between the ions and surrounding molecules,...

Im Focus: Towards data storage at the single molecule level

The miniaturization of the current technology of storage media is hindered by fundamental limits of quantum mechanics. A new approach consists in using so-called spin-crossover molecules as the smallest possible storage unit. Similar to normal hard drives, these special molecules can save information via their magnetic state. A research team from Kiel University has now managed to successfully place a new class of spin-crossover molecules onto a surface and to improve the molecule’s storage capacity. The storage density of conventional hard drives could therefore theoretically be increased by more than one hundred fold. The study has been published in the scientific journal Nano Letters.

Over the past few years, the building blocks of storage media have gotten ever smaller. But further miniaturization of the current technology is hindered by...

Im Focus: Successful Mechanical Testing of Nanowires

With innovative experiments, researchers at the Helmholtz-Zentrums Geesthacht and the Technical University Hamburg unravel why tiny metallic structures are extremely strong

Light-weight and simultaneously strong – porous metallic nanomaterials promise interesting applications as, for instance, for future aeroplanes with enhanced...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

See, understand and experience the work of the future

11.12.2017 | Event News

Innovative strategies to tackle parasitic worms

08.12.2017 | Event News

AKL’18: The opportunities and challenges of digitalization in the laser industry

07.12.2017 | Event News

 
Latest News

Long-lived storage of a photonic qubit for worldwide teleportation

12.12.2017 | Physics and Astronomy

Multi-year submarine-canyon study challenges textbook theories about turbidity currents

12.12.2017 | Earth Sciences

Electromagnetic water cloak eliminates drag and wake

12.12.2017 | Power and Electrical Engineering

VideoLinks
B2B-VideoLinks
More VideoLinks >>>