Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

GeoConcept Territory Manager carves up the market

28.02.2005


GeoConcept SA of France, a leading specialist in decision-mapping technology, has just launched the first software package to calculate the optimal division of sales areas: GeoConcept Territory Manager. Previously, sales managers had to divide up territory manually, but now GeoConcept Territory Manager can automatically calculate the optimal organisation in just 20 seconds.





The GeoConcept Territory Manager system solves the everyday problems faced by sales managers who wish to redefine their sales areas in line with various restrictions, such as existing sectors and changes to established and potential representatives. In the same way, GeoConcept Territory Manager can assist in conquering new markets, referencing a product or developing sales of a new product, by calculating how the organisation should be implemented.

A real aid in decision making, the GeoConcept Territory Manager system is used for the creation of balanced sales territories, taking into account geographical criteria (homogeneous sectors of equal area and identical perimeters), existing branches and depots, the company’s own statistical criteria (sales potential, location of representatives, customers and stores to visit, prospective customers to canvass, number of visits, etc.) and external information such as behavioural or socio-demographic data.


The user weights each variable according to their priorities and then compares the results of various simulations so as to make an informed decision. With GeoConcept Territory Manager, sales managers can alter the weighting as and when necessary and judge the incidence and importance of each criterion in the sectorisation plan. Optimisation models may also be reused.

By integrating optimisation algorithms and simulation methods (i.e. combinations of criteria until an optimal score is reached), GeoConcept Territory Manager can be used in particular to simulate the effects of personnel recruitment, resignation and sickness on the organisation of the different territories. However, the sales manager always has the last word and, at any time, can manually refine the proposed optimisation plan by aggregating territories or splitting up others.

During development of this new system, GeoConcept SA teamed up with Chronopost International and IMS Health to meet all the existing challenges fully. GeoConcept Territory Manager represents an advance in intelligent optimisation of sales sectorisation.

About GeoConcept SA

Based in Paris, GeoConcept SA, a leading European producer of geographic information systems (GIS), is now a world leader in geomarketing with a 16% share of the global market (source Daratech).

GeoConcept SA is a forward-looking enterprise, well known for its innovative solutions that enhance the efficiency of both businesses and organisations. By combining GIS with optimisation tools, GeoConcept SA initiated the "geoptimisation" concept - enhancing performance through the integration of geographic information into information systems. GeoConcept SA has attracted prestigious clients in a number of different sectors, including Citroën, Banque Populaire, Darty, Vivarte and Orange. Its products are available in seven languages. Today, GeoConcept SA has over 6,500 customers, with more than 85,000 licences sold in 30 countries.

Kate Ambler | FTPB
Further information:
http://www.geoconcept.com
http://www.infotechfrance.com/london

More articles from Information Technology:

nachricht New software speeds origami structure designs
12.10.2017 | Georgia Institute of Technology

nachricht Seeing the next dimension of computer chips
11.10.2017 | Osaka University

All articles from Information Technology >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Neutron star merger directly observed for the first time

University of Maryland researchers contribute to historic detection of gravitational waves and light created by event

On August 17, 2017, at 12:41:04 UTC, scientists made the first direct observation of a merger between two neutron stars--the dense, collapsed cores that remain...

Im Focus: Breaking: the first light from two neutron stars merging

Seven new papers describe the first-ever detection of light from a gravitational wave source. The event, caused by two neutron stars colliding and merging together, was dubbed GW170817 because it sent ripples through space-time that reached Earth on 2017 August 17. Around the world, hundreds of excited astronomers mobilized quickly and were able to observe the event using numerous telescopes, providing a wealth of new data.

Previous detections of gravitational waves have all involved the merger of two black holes, a feat that won the 2017 Nobel Prize in Physics earlier this month....

Im Focus: Smart sensors for efficient processes

Material defects in end products can quickly result in failures in many areas of industry, and have a massive impact on the safe use of their products. This is why, in the field of quality assurance, intelligent, nondestructive sensor systems play a key role. They allow testing components and parts in a rapid and cost-efficient manner without destroying the actual product or changing its surface. Experts from the Fraunhofer IZFP in Saarbrücken will be presenting two exhibits at the Blechexpo in Stuttgart from 7–10 November 2017 that allow fast, reliable, and automated characterization of materials and detection of defects (Hall 5, Booth 5306).

When quality testing uses time-consuming destructive test methods, it can result in enormous costs due to damaging or destroying the products. And given that...

Im Focus: Cold molecules on collision course

Using a new cooling technique MPQ scientists succeed at observing collisions in a dense beam of cold and slow dipolar molecules.

How do chemical reactions proceed at extremely low temperatures? The answer requires the investigation of molecular samples that are cold, dense, and slow at...

Im Focus: Shrinking the proton again!

Scientists from the Max Planck Institute of Quantum Optics, using high precision laser spectroscopy of atomic hydrogen, confirm the surprisingly small value of the proton radius determined from muonic hydrogen.

It was one of the breakthroughs of the year 2010: Laser spectroscopy of muonic hydrogen resulted in a value for the proton charge radius that was significantly...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

ASEAN Member States discuss the future role of renewable energy

17.10.2017 | Event News

World Health Summit 2017: International experts set the course for the future of Global Health

10.10.2017 | Event News

Climate Engineering Conference 2017 Opens in Berlin

10.10.2017 | Event News

 
Latest News

Osaka university researchers make the slipperiest surfaces adhesive

18.10.2017 | Materials Sciences

Space radiation won't stop NASA's human exploration

18.10.2017 | Physics and Astronomy

Los Alamos researchers and supercomputers help interpret the latest LIGO findings

18.10.2017 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>