Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

GeoConcept Territory Manager carves up the market

28.02.2005


GeoConcept SA of France, a leading specialist in decision-mapping technology, has just launched the first software package to calculate the optimal division of sales areas: GeoConcept Territory Manager. Previously, sales managers had to divide up territory manually, but now GeoConcept Territory Manager can automatically calculate the optimal organisation in just 20 seconds.





The GeoConcept Territory Manager system solves the everyday problems faced by sales managers who wish to redefine their sales areas in line with various restrictions, such as existing sectors and changes to established and potential representatives. In the same way, GeoConcept Territory Manager can assist in conquering new markets, referencing a product or developing sales of a new product, by calculating how the organisation should be implemented.

A real aid in decision making, the GeoConcept Territory Manager system is used for the creation of balanced sales territories, taking into account geographical criteria (homogeneous sectors of equal area and identical perimeters), existing branches and depots, the company’s own statistical criteria (sales potential, location of representatives, customers and stores to visit, prospective customers to canvass, number of visits, etc.) and external information such as behavioural or socio-demographic data.


The user weights each variable according to their priorities and then compares the results of various simulations so as to make an informed decision. With GeoConcept Territory Manager, sales managers can alter the weighting as and when necessary and judge the incidence and importance of each criterion in the sectorisation plan. Optimisation models may also be reused.

By integrating optimisation algorithms and simulation methods (i.e. combinations of criteria until an optimal score is reached), GeoConcept Territory Manager can be used in particular to simulate the effects of personnel recruitment, resignation and sickness on the organisation of the different territories. However, the sales manager always has the last word and, at any time, can manually refine the proposed optimisation plan by aggregating territories or splitting up others.

During development of this new system, GeoConcept SA teamed up with Chronopost International and IMS Health to meet all the existing challenges fully. GeoConcept Territory Manager represents an advance in intelligent optimisation of sales sectorisation.

About GeoConcept SA

Based in Paris, GeoConcept SA, a leading European producer of geographic information systems (GIS), is now a world leader in geomarketing with a 16% share of the global market (source Daratech).

GeoConcept SA is a forward-looking enterprise, well known for its innovative solutions that enhance the efficiency of both businesses and organisations. By combining GIS with optimisation tools, GeoConcept SA initiated the "geoptimisation" concept - enhancing performance through the integration of geographic information into information systems. GeoConcept SA has attracted prestigious clients in a number of different sectors, including Citroën, Banque Populaire, Darty, Vivarte and Orange. Its products are available in seven languages. Today, GeoConcept SA has over 6,500 customers, with more than 85,000 licences sold in 30 countries.

Kate Ambler | FTPB
Further information:
http://www.geoconcept.com
http://www.infotechfrance.com/london

More articles from Information Technology:

nachricht Equipping form with function
23.06.2017 | Institute of Science and Technology Austria

nachricht Can we see monkeys from space? Emerging technologies to map biodiversity
23.06.2017 | Forschungsverbund Berlin e.V.

All articles from Information Technology >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Can we see monkeys from space? Emerging technologies to map biodiversity

An international team of scientists has proposed a new multi-disciplinary approach in which an array of new technologies will allow us to map biodiversity and the risks that wildlife is facing at the scale of whole landscapes. The findings are published in Nature Ecology and Evolution. This international research is led by the Kunming Institute of Zoology from China, University of East Anglia, University of Leicester and the Leibniz Institute for Zoo and Wildlife Research.

Using a combination of satellite and ground data, the team proposes that it is now possible to map biodiversity with an accuracy that has not been previously...

Im Focus: Climate satellite: Tracking methane with robust laser technology

Heatwaves in the Arctic, longer periods of vegetation in Europe, severe floods in West Africa – starting in 2021, scientists want to explore the emissions of the greenhouse gas methane with the German-French satellite MERLIN. This is made possible by a new robust laser system of the Fraunhofer Institute for Laser Technology ILT in Aachen, which achieves unprecedented measurement accuracy.

Methane is primarily the result of the decomposition of organic matter. The gas has a 25 times greater warming potential than carbon dioxide, but is not as...

Im Focus: How protons move through a fuel cell

Hydrogen is regarded as the energy source of the future: It is produced with solar power and can be used to generate heat and electricity in fuel cells. Empa researchers have now succeeded in decoding the movement of hydrogen ions in crystals – a key step towards more efficient energy conversion in the hydrogen industry of tomorrow.

As charge carriers, electrons and ions play the leading role in electrochemical energy storage devices and converters such as batteries and fuel cells. Proton...

Im Focus: A unique data centre for cosmological simulations

Scientists from the Excellence Cluster Universe at the Ludwig-Maximilians-Universität Munich have establised "Cosmowebportal", a unique data centre for cosmological simulations located at the Leibniz Supercomputing Centre (LRZ) of the Bavarian Academy of Sciences. The complete results of a series of large hydrodynamical cosmological simulations are available, with data volumes typically exceeding several hundred terabytes. Scientists worldwide can interactively explore these complex simulations via a web interface and directly access the results.

With current telescopes, scientists can observe our Universe’s galaxies and galaxy clusters and their distribution along an invisible cosmic web. From the...

Im Focus: Scientists develop molecular thermometer for contactless measurement using infrared light

Temperature measurements possible even on the smallest scale / Molecular ruby for use in material sciences, biology, and medicine

Chemists at Johannes Gutenberg University Mainz (JGU) in cooperation with researchers of the German Federal Institute for Materials Research and Testing (BAM)...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Plants are networkers

19.06.2017 | Event News

Digital Survival Training for Executives

13.06.2017 | Event News

Global Learning Council Summit 2017

13.06.2017 | Event News

 
Latest News

Quantum thermometer or optical refrigerator?

23.06.2017 | Physics and Astronomy

A 100-year-old physics problem has been solved at EPFL

23.06.2017 | Physics and Astronomy

Equipping form with function

23.06.2017 | Information Technology

VideoLinks
B2B-VideoLinks
More VideoLinks >>>