According to the German Association for Information Technology, Telecommunications and New Media (BITKOM), 34.4 billion SMS have been sent in Germany in 2009.
This means that each German has typed an average of 420 short text messages into their mobile. The potential consequences of sending SMS messages on a regular basis has been examined by Dr. Sascha Topolinski, psychologist in Würzburg – but from a surprising angle. The results of his work have now been published by Psychological Science.
„We have found out in previous psychological tests that people performing a specific action are aware of the consequences even before they perform that action - although they may not realize it“, says Topolinski. So someone who intends to press a light switch has already an unconscious idea of the light going on.
By itself, this does not yet sound very exciting. But: “What is interesting about it is the fact that we unconsciously anticipate the consequences of actions even if they cannot occur at all, for instance because the light switch doesn’t work and therefore the light cannot go on”, continues Topolinski. And what has that got to do with mobiles, SMS messages and phone number? More than one would expect, as Dr. Topolinski has found out in his experiments.
First Test: Is It Pleasant to Dial This Number?
“Please dial number 54323.” This was Dr. Topolinski’s instruction to his test subjects. A second group was instructed to type the digit string 534243 into a mobile. Both groups had been given mobiles with buttons showing only digits, and not – like commercial devices – also the letters needed for typing an SMS. Afterwards, the test subjects were asked whether it had been pleasant for them to dial the respective numbers. What they did not know was: In an SMS, typing the buttons 54323 produces “Liebe” [love], whereas typing the buttons 534243 results in the word “Leiche” [corpse].
“Actually, the test subjects preferred phone numbers that correspond to pleasant words over those associated with unpleasant words”, says Topolinski – and that although they were not at all aware that the buttons for dialing those phone numbers produced such words.
The Brain Knows It AllPsychologists take this result as a proof that people actually anticipate the effects of their actions on an unconscious level. “The brain has learnt that pressing a button on a mobile can produce both a number and a letter”, says Topolinski. As a result, the brain anticipates not only the digits when dialing a number but also the associated letters. Dialing the digit 2, for instance, would mentally activate the letters A, B and C. And what’s more: Typing a phone number into a mobile apparently activates in the brain - on an unconscious level - whole words, provided that the buttons for dialing the phone number are pressed in the same sequence as for a specific word when writing an SMS.
Depending on whether that word has a pleasant (love) or an unpleasant connotation (corpse), the person calling will find them more or less pleasant to type.
Second Test: Calling a Dating Agency
In a second experiment, Topolinski made the test subjects call certain service providers – such as a dating agency, a real estate office or a financial consultant. What the participants did not know was: The phone numbers of these service providers had a sequence of digits corresponding to a word which either fitted the business or not. For instance, the dating agency had either the phone number 54323 (“Liebe” - love) or 72528 (“Salat” - salad). After the call, during which only a taped message was played, the test subjects were asked to comment how attractive they had found that business.
Result: “Test subjects always found businesses more attractive if their phone number produced in SMS mode a word that fitted the business”, says Topolinski.
This was even true for negative words: Undertakers whose phone number was 534243 - in SMS mode this sequence produces “Leiche” [corpse] achieved higher attractivity ratings than undertakers whose number produced some other, irrelevant word.
It Is Relevant for Business, Too
198 test subjects have participated in Sascha Topolinski’s experiments. He thinks that in addition to their scientific relevance, the results could also be of interest for businesses. They suggest, after all, that business people should pay close attention to the phone number under which they can be contacted. A jeweller with the number 278662436 should not be too surprised if no one ever calls.
“I 5683 You : Dialing Phone Numbers on Cell Phones Activates Key-Concordant Concepts”, Sascha Topolinski, Psychological Science, DOI: 10.1177/0956797610397668.
Contact: Dr. Sascha Topolinski, T: (0931) 31-82285, E-Mail: email@example.com
Gunnar Bartsch | idw
Stanford researchers create new special-purpose computer that may someday save us billions
21.10.2016 | Stanford University
New 3-D wiring technique brings scalable quantum computers closer to reality
19.10.2016 | University of Waterloo
Terahertz excitation of selected crystal vibrations leads to an effective magnetic field that drives coherent spin motion
Controlling functional properties by light is one of the grand goals in modern condensed matter physics and materials science. A new study now demonstrates how...
Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.
"The quantum socket is a wiring method that uses three-dimensional wires based on spring-loaded pins to address individual qubits," said Jeremy Béjanin, a PhD...
In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.
A research team at Worcester Polytechnic Institute (WPI) has developed a revolutionary, light-activated semiconductor nanocomposite material that can be used...
By forcefully embedding two silicon atoms in a diamond matrix, Sandia researchers have demonstrated for the first time on a single chip all the components needed to create a quantum bridge to link quantum computers together.
"People have already built small quantum computers," says Sandia researcher Ryan Camacho. "Maybe the first useful one won't be a single giant quantum computer...
COMPAMED has become the leading international marketplace for suppliers of medical manufacturing. The trade fair, which takes place every November and is co-located to MEDICA in Dusseldorf, has been steadily growing over the past years and shows that medical technology remains a rapidly growing market.
In 2016, the joint pavilion by the IVAM Microtechnology Network, the Product Market “High-tech for Medical Devices”, will be located in Hall 8a again and will...
14.10.2016 | Event News
14.10.2016 | Event News
12.10.2016 | Event News
24.10.2016 | Earth Sciences
24.10.2016 | Life Sciences
24.10.2016 | Physics and Astronomy