Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Two Dutch researchers analyse striking behaviour of websurfers

30.10.2008
What behaviour do website visitors exhibit? Do they buy a specific product mainly on Mondays? Do they always return at a certain time of day?

Being able to recognise and make use of such patterns is lucrative business for companies. Edgar de Graaf discovered that interesting patterns often contain a time aspect. Jeroen De Knijf developed methods to detect relevant patterns quicker.

In subject jargon it is called data mining: looking for interesting relationships within large quantities of data. Many data-mining programs produce a flood of potentially interesting patterns: as a user, how can you then find what you are looking for? Furthermore, the files are not always set up for such search actions, as is the case on the Internet or for instance in bioinformatics. It usually concerns semi-structured files: they often contain, for example, hyperlinks to other files, and contain (partial) information in a range of formats, such as text, images and sound.

MISTA project
Edgar de Graaf and Jeroen De Knijf both worked within the NWO-funded MISTA project (Mining in Semi-Structured Data) on methods to find patterns more quickly and effectively within large quantities of semi-structured data. De Graaf discovered that some patterns are interesting because they occur in quick succession. Other patterns are striking because, for example, they occur weekly. According to De Graaf, this time aspect merits further investigation.

The patterns can best be presented visually so that the user can find the information sought at a single glance. To realise this De Graaf described various ways of presenting different types of information.

Wikipedia compressed
De Knijf demonstrated that the number of patterns can be drastically reduced by allowing the user to indicate in advance the minimum requirements that a pattern must satisfy. This allows the data-mining program to find the interesting patterns much faster.

A second method De Knijf devised to reduce the number of results is the compression of the entire collection of documents (for example, Wikipedia pages) into a single document. By building accurate models that only make use of the compressed document, De Knijf was able to demonstrate that this summary does indeed contain the essential information from the entire collection.

The research was funded from the Open Competition 2003 of NWO Physical Sciences.

Kim van den Wijngaard | alfa
Further information:
http://www.nwo.nl/nwohome.nsf/pages/NWOA_7KTJEC_Eng

More articles from Information Technology:

nachricht Construction of practical quantum computers radically simplified
05.12.2016 | University of Sussex

nachricht UT professor develops algorithm to improve online mapping of disaster areas
29.11.2016 | University of Tennessee at Knoxville

All articles from Information Technology >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Shape matters when light meets atom

Mapping the interaction of a single atom with a single photon may inform design of quantum devices

Have you ever wondered how you see the world? Vision is about photons of light, which are packets of energy, interacting with the atoms or molecules in what...

Im Focus: Novel silicon etching technique crafts 3-D gradient refractive index micro-optics

A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.

Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...

Im Focus: Quantum Particles Form Droplets

In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.

“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...

Im Focus: MADMAX: Max Planck Institute for Physics takes up axion research

The Max Planck Institute for Physics (MPP) is opening up a new research field. A workshop from November 21 - 22, 2016 will mark the start of activities for an innovative axion experiment. Axions are still only purely hypothetical particles. Their detection could solve two fundamental problems in particle physics: What dark matter consists of and why it has not yet been possible to directly observe a CP violation for the strong interaction.

The “MADMAX” project is the MPP’s commitment to axion research. Axions are so far only a theoretical prediction and are difficult to detect: on the one hand,...

Im Focus: Molecules change shape when wet

Broadband rotational spectroscopy unravels structural reshaping of isolated molecules in the gas phase to accommodate water

In two recent publications in the Journal of Chemical Physics and in the Journal of Physical Chemistry Letters, researchers around Melanie Schnell from the Max...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

ICTM Conference 2017: Production technology for turbomachine manufacturing of the future

16.11.2016 | Event News

Innovation Day Laser Technology – Laser Additive Manufacturing

01.11.2016 | Event News

#IC2S2: When Social Science meets Computer Science - GESIS will host the IC2S2 conference 2017

14.10.2016 | Event News

 
Latest News

Speed data for the brain’s navigation system

06.12.2016 | Health and Medicine

What happens in the cell nucleus after fertilization

06.12.2016 | Life Sciences

IHP presents the fastest silicon-based transistor in the world

05.12.2016 | Power and Electrical Engineering

VideoLinks
B2B-VideoLinks
More VideoLinks >>>