In a July cover article titled “The Web Means the End of Forgetting,” the New York Times Magazine explored how the Internet is changing privacy. Recently, the Wall Street Journal reported on Google’s “soul-searching” over the question of how far to go in “profiting from its crown jewels -- the vast trove of data it possesses about people’s activities.”
Rohini Srihari, who teaches classes on Web search and mining and is founder and CEO of Janya Inc., a text analysis/text mining firm, understands the potential of data mining -- and the complicated concerns it raises.Rohini K. Srihari
Srihari: Practically everyone. The telecoms, credit card agencies, major retailers, airlines, e-commerce providers like Amazon -- all of these entities are engaged in data mining. One emerging technology is socially targeted advertising. Companies that provide this service analyze the browsing patterns of brand loyalists, identify Internet users with similar browsing patterns, and use that information to target advertising. The success stories of companies attracting new customers through socially targeted advertising are amazing.What are some interesting challenges that researchers and companies face when mining data on the Web?
Srihari: The No. 1 challenge is balancing privacy with data mining. We’ve come to a stage where we do less than we can for fear of spooking the public. How do you gain enough information to help a retailer without creating a backlash? You don’t want people to feel like you’re invading their privacy. There are technical challenges, like making sense of text with multiple languages or spelling mistakes, but it’s achieving that balance between data mining and privacy that is the No. 1 challenge.
The University at Buffalo is a premier research-intensive public university, a flagship institution in the State University of New York system and its largest and most comprehensive campus. UB’s more than 28,000 students pursue their academic interests through more than 300 undergraduate, graduate and professional degree programs. Founded in 1846, the University at Buffalo is a member of the Association of American Universities.
Charlotte Hsu | Newswise Science News
Supercomputing the emergence of material behavior
18.05.2018 | University of Texas at Austin, Texas Advanced Computing Center
Keeping a Close Eye on Ice Loss
18.05.2018 | Alfred-Wegener-Institut, Helmholtz-Zentrum für Polar- und Meeresforschung
So-called quantum many-body scars allow quantum systems to stay out of equilibrium much longer, explaining experiment | Study published in Nature Physics
Recently, researchers from Harvard and MIT succeeded in trapping a record 53 atoms and individually controlling their quantum state, realizing what is called a...
The historic first detection of gravitational waves from colliding black holes far outside our galaxy opened a new window to understanding the universe. A...
A team led by Austrian experimental physicist Rainer Blatt has succeeded in characterizing the quantum entanglement of two spatially separated atoms by observing their light emission. This fundamental demonstration could lead to the development of highly sensitive optical gradiometers for the precise measurement of the gravitational field or the earth's magnetic field.
The age of quantum technology has long been heralded. Decades of research into the quantum world have led to the development of methods that make it possible...
Cardiovascular tissue engineering aims to treat heart disease with prostheses that grow and regenerate. Now, researchers from the University of Zurich, the Technical University Eindhoven and the Charité Berlin have successfully implanted regenerative heart valves, designed with the aid of computer simulations, into sheep for the first time.
Producing living tissue or organs based on human cells is one of the main research fields in regenerative medicine. Tissue engineering, which involves growing...
A team of scientists of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science in Hamburg investigated optically-induced superconductivity in the alkali-doped fulleride K3C60under high external pressures. This study allowed, on one hand, to uniquely assess the nature of the transient state as a superconducting phase. In addition, it unveiled the possibility to induce superconductivity in K3C60 at temperatures far above the -170 degrees Celsius hypothesized previously, and rather all the way to room temperature. The paper by Cantaluppi et al has been published in Nature Physics.
Unlike ordinary metals, superconductors have the unique capability of transporting electrical currents without any loss. Nowadays, their technological...
02.05.2018 | Event News
13.04.2018 | Event News
12.04.2018 | Event News
18.05.2018 | Power and Electrical Engineering
18.05.2018 | Information Technology
18.05.2018 | Information Technology