In a July cover article titled “The Web Means the End of Forgetting,” the New York Times Magazine explored how the Internet is changing privacy. Recently, the Wall Street Journal reported on Google’s “soul-searching” over the question of how far to go in “profiting from its crown jewels -- the vast trove of data it possesses about people’s activities.”
Rohini Srihari, who teaches classes on Web search and mining and is founder and CEO of Janya Inc., a text analysis/text mining firm, understands the potential of data mining -- and the complicated concerns it raises.Rohini K. Srihari
Srihari: Practically everyone. The telecoms, credit card agencies, major retailers, airlines, e-commerce providers like Amazon -- all of these entities are engaged in data mining. One emerging technology is socially targeted advertising. Companies that provide this service analyze the browsing patterns of brand loyalists, identify Internet users with similar browsing patterns, and use that information to target advertising. The success stories of companies attracting new customers through socially targeted advertising are amazing.What are some interesting challenges that researchers and companies face when mining data on the Web?
Srihari: The No. 1 challenge is balancing privacy with data mining. We’ve come to a stage where we do less than we can for fear of spooking the public. How do you gain enough information to help a retailer without creating a backlash? You don’t want people to feel like you’re invading their privacy. There are technical challenges, like making sense of text with multiple languages or spelling mistakes, but it’s achieving that balance between data mining and privacy that is the No. 1 challenge.
The University at Buffalo is a premier research-intensive public university, a flagship institution in the State University of New York system and its largest and most comprehensive campus. UB’s more than 28,000 students pursue their academic interests through more than 300 undergraduate, graduate and professional degree programs. Founded in 1846, the University at Buffalo is a member of the Association of American Universities.
Charlotte Hsu | Newswise Science News
Defining the backbone of future mobile internet access
21.07.2017 | IHP - Leibniz-Institut für innovative Mikroelektronik
Researchers create new technique for manipulating polarization of terahertz radiation
20.07.2017 | Brown University
Physicists have developed a new technique that uses electrical voltages to control the electron spin on a chip. The newly-developed method provides protection from spin decay, meaning that the contained information can be maintained and transmitted over comparatively large distances, as has been demonstrated by a team from the University of Basel’s Department of Physics and the Swiss Nanoscience Institute. The results have been published in Physical Review X.
For several years, researchers have been trying to use the spin of an electron to store and transmit information. The spin of each electron is always coupled...
What is the mass of a proton? Scientists from Germany and Japan successfully did an important step towards the most exact knowledge of this fundamental constant. By means of precision measurements on a single proton, they could improve the precision by a factor of three and also correct the existing value.
To determine the mass of a single proton still more accurate – a group of physicists led by Klaus Blaum and Sven Sturm of the Max Planck Institute for Nuclear...
The research team of Prof. Dr. Oliver Einsle at the University of Freiburg's Institute of Biochemistry has long been exploring the functioning of nitrogenase....
A one trillion tonne iceberg - one of the biggest ever recorded -- has calved away from the Larsen C Ice Shelf in Antarctica, after a rift in the ice,...
Physics supports biology: Researchers from PTB have developed a model system to investigate friction phenomena with atomic precision
Friction: what you want from car brakes, otherwise rather a nuisance. In any case, it is useful to know as precisely as possible how friction phenomena arise –...
21.07.2017 | Event News
19.07.2017 | Event News
12.07.2017 | Event News
21.07.2017 | Earth Sciences
21.07.2017 | Power and Electrical Engineering
21.07.2017 | Physics and Astronomy