International marketing is vital for companies and managers wishing to successfully do business in global markets.
Shorter innovation cycles and rapid growth in emerging industrial nations as well as threats to globalization like climate change, shortage of resources and intercultural conflicts raise important questions for scientific research, the answers to which are of great importance to marketing experts.
The conference will show how international marketing research can help established companies as well as innovative start-up businesses with their global growth. Sub-topics of the conference are: "State-of-the-art knowledge in going and growing internationally", "Research and knowledge transfer between science and practitioners", "Educational challenges in preparing future global marketing leaders", "Political challenges - how do we all get smart?".
Papers and special topic-related round-table events have been planned for presentations and discussions at the conference. Those interested in participating are requested to submit their contributions on the topics listed above to the respective track chairs of the conference by October 31, 2011, via email.
For further information, please visit: http://michaelczinkota.com/tags/cancun/
Volker Stößel | idw
See, understand and experience the work of the future
11.12.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO
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MPQ scientists achieve long storage times for photonic quantum bits which break the lower bound for direct teleportation in a global quantum network.
Concerning the development of quantum memories for the realization of global quantum networks, scientists of the Quantum Dynamics Division led by Professor...
Researchers have developed a water cloaking concept based on electromagnetic forces that could eliminate an object's wake, greatly reducing its drag while...
Tiny pores at a cell's entryway act as miniature bouncers, letting in some electrically charged atoms--ions--but blocking others. Operating as exquisitely sensitive filters, these "ion channels" play a critical role in biological functions such as muscle contraction and the firing of brain cells.
To rapidly transport the right ions through the cell membrane, the tiny channels rely on a complex interplay between the ions and surrounding molecules,...
The miniaturization of the current technology of storage media is hindered by fundamental limits of quantum mechanics. A new approach consists in using so-called spin-crossover molecules as the smallest possible storage unit. Similar to normal hard drives, these special molecules can save information via their magnetic state. A research team from Kiel University has now managed to successfully place a new class of spin-crossover molecules onto a surface and to improve the molecule’s storage capacity. The storage density of conventional hard drives could therefore theoretically be increased by more than one hundred fold. The study has been published in the scientific journal Nano Letters.
Over the past few years, the building blocks of storage media have gotten ever smaller. But further miniaturization of the current technology is hindered by...
With innovative experiments, researchers at the Helmholtz-Zentrums Geesthacht and the Technical University Hamburg unravel why tiny metallic structures are extremely strong
Light-weight and simultaneously strong – porous metallic nanomaterials promise interesting applications as, for instance, for future aeroplanes with enhanced...
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