Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Voluntary Climate Action Is a Function of Information and Education

04.04.2014

Heidelberg environmental economists investigate the factors determining the willingness to pay

What is it that prompts citizens in Germany to do something about climate change on a voluntary basis? Of major significance here is a mixture of factual knowledge, subjective assumptions and hearsay.

This is the result of an online field study involving 2,000 German citizens and conducted by environmental economists at Heidelberg University. In a research project at the Alfred Weber Institute for Economics, they inquired into the factors determining the so-called “willingness to pay” in connection with individual climate action.

Project leader Prof. Timo Goeschl, Ph.D. tells us that in economics willingness to pay is an instrument widely used to express preferences and value judgements. “But the concept is not purely monetary and should not be viewed too restrictively. For economists willingness to pay refers to the investment of resources an individual could have made use of for other purposes. These can be money, time or work,” says Dr. Johannes Diederich, one of the researchers contributing to the project, which was funded by the German Research Foundation.

To investigate willingness to pay for individual climate action, the Heidelberg researchers carried out an experiment in behavioural economics. Over 2,000 respondents were involved from all over Germany and from all strata of society.

The participants could choose between a sum of money and a real cutdown on carbon dioxide emissions. The emission reductions were realised by the researchers via the emissions trading system of the European Union. At the same time they inquired into the state of their respondents’ knowledge on the subject and their expectations, for example on the effects of emission reductions or their personal share in carbon dioxide emissions.

“Willingness to pay for environmental goods like climate protection is definitely not carved in stone,” says Prof. Goeschel. “It is strongly influenced by how much an individual knows about the subject.

But this knowledge is not merely the product of real facts, it is also made up of subjective assumptions and apparent knowledge.” Knowing more or even merely believing that one knows more, for example about one’s own contribution to climate change, will have a positive effect on the willingness to pay.

Another crucial factor determining willingness to pay for individual climate action is education. “Better educated people are more likely to reject the money in favour of an emission reduction,” says Prof. Goeschl. “This is independent of their incomes and also of the knowledge they have about climate change and the phenomena associated with it.”

The researchers came across an unexpected effect when they linked the decisions of their respondents with regional weather data. People living in places with higher outside temperatures were more likely to plump for emission reductions than for the money offered them. “We shall be looking into this effect in our further studies,” says Prof. Goeschl.

Further information:
http://www.uni-heidelberg.de/fakultaeten/wiso/awi/professuren/umwelt/index_en.html

Original publication;
J. Diederich, T. Goeschl: Willingness to Pay for Voluntary Climate Action and Its Determinants: Field-Experimental Evidence. Environmental and Resource Economics (March 2014), 57:405-429, doi: 10.1007/s10640-013-9686-3

Contact;
Prof. Timo Goeschl, Ph.D.
Alfred Weber Institute for Economics
Phone: +49 6221 54-8010
goeschl@eco.uni-heidelberg.de

Communications and Marketing
Press Office, phone: +49 6221 54-2311
presse@rektorat.uni-heidelberg.de

Marietta Fuhrmann-Koch | idw - Informationsdienst Wissenschaft

Further reports about: Climate Communications Education Environmental action phenomena

More articles from Ecology, The Environment and Conservation:

nachricht Litter is present throughout the world’s oceans: 1,220 species affected
27.03.2017 | Alfred-Wegener-Institut, Helmholtz-Zentrum für Polar- und Meeresforschung

nachricht International network connects experimental research in European waters
21.03.2017 | Leibniz-Institut für Gewässerökologie und Binnenfischerei (IGB)

All articles from Ecology, The Environment and Conservation >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: A Challenging European Research Project to Develop New Tiny Microscopes

The Institute of Semiconductor Technology and the Institute of Physical and Theoretical Chemistry, both members of the Laboratory for Emerging Nanometrology (LENA), at Technische Universität Braunschweig are partners in a new European research project entitled ChipScope, which aims to develop a completely new and extremely small optical microscope capable of observing the interior of living cells in real time. A consortium of 7 partners from 5 countries will tackle this issue with very ambitious objectives during a four-year research program.

To demonstrate the usefulness of this new scientific tool, at the end of the project the developed chip-sized microscope will be used to observe in real-time...

Im Focus: Giant Magnetic Fields in the Universe

Astronomers from Bonn and Tautenburg in Thuringia (Germany) used the 100-m radio telescope at Effelsberg to observe several galaxy clusters. At the edges of these large accumulations of dark matter, stellar systems (galaxies), hot gas, and charged particles, they found magnetic fields that are exceptionally ordered over distances of many million light years. This makes them the most extended magnetic fields in the universe known so far.

The results will be published on March 22 in the journal „Astronomy & Astrophysics“.

Galaxy clusters are the largest gravitationally bound structures in the universe. With a typical extent of about 10 million light years, i.e. 100 times the...

Im Focus: Tracing down linear ubiquitination

Researchers at the Goethe University Frankfurt, together with partners from the University of Tübingen in Germany and Queen Mary University as well as Francis Crick Institute from London (UK) have developed a novel technology to decipher the secret ubiquitin code.

Ubiquitin is a small protein that can be linked to other cellular proteins, thereby controlling and modulating their functions. The attachment occurs in many...

Im Focus: Perovskite edges can be tuned for optoelectronic performance

Layered 2D material improves efficiency for solar cells and LEDs

In the eternal search for next generation high-efficiency solar cells and LEDs, scientists at Los Alamos National Laboratory and their partners are creating...

Im Focus: Polymer-coated silicon nanosheets as alternative to graphene: A perfect team for nanoelectronics

Silicon nanosheets are thin, two-dimensional layers with exceptional optoelectronic properties very similar to those of graphene. Albeit, the nanosheets are less stable. Now researchers at the Technical University of Munich (TUM) have, for the first time ever, produced a composite material combining silicon nanosheets and a polymer that is both UV-resistant and easy to process. This brings the scientists a significant step closer to industrial applications like flexible displays and photosensors.

Silicon nanosheets are thin, two-dimensional layers with exceptional optoelectronic properties very similar to those of graphene. Albeit, the nanosheets are...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

International Land Use Symposium ILUS 2017: Call for Abstracts and Registration open

20.03.2017 | Event News

CONNECT 2017: International congress on connective tissue

14.03.2017 | Event News

ICTM Conference: Turbine Construction between Big Data and Additive Manufacturing

07.03.2017 | Event News

 
Latest News

Transport of molecular motors into cilia

28.03.2017 | Life Sciences

A novel hybrid UAV that may change the way people operate drones

28.03.2017 | Information Technology

NASA spacecraft investigate clues in radiation belts

28.03.2017 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>