Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Voluntary Climate Action Is a Function of Information and Education

04.04.2014

Heidelberg environmental economists investigate the factors determining the willingness to pay

What is it that prompts citizens in Germany to do something about climate change on a voluntary basis? Of major significance here is a mixture of factual knowledge, subjective assumptions and hearsay.

This is the result of an online field study involving 2,000 German citizens and conducted by environmental economists at Heidelberg University. In a research project at the Alfred Weber Institute for Economics, they inquired into the factors determining the so-called “willingness to pay” in connection with individual climate action.

Project leader Prof. Timo Goeschl, Ph.D. tells us that in economics willingness to pay is an instrument widely used to express preferences and value judgements. “But the concept is not purely monetary and should not be viewed too restrictively. For economists willingness to pay refers to the investment of resources an individual could have made use of for other purposes. These can be money, time or work,” says Dr. Johannes Diederich, one of the researchers contributing to the project, which was funded by the German Research Foundation.

To investigate willingness to pay for individual climate action, the Heidelberg researchers carried out an experiment in behavioural economics. Over 2,000 respondents were involved from all over Germany and from all strata of society.

The participants could choose between a sum of money and a real cutdown on carbon dioxide emissions. The emission reductions were realised by the researchers via the emissions trading system of the European Union. At the same time they inquired into the state of their respondents’ knowledge on the subject and their expectations, for example on the effects of emission reductions or their personal share in carbon dioxide emissions.

“Willingness to pay for environmental goods like climate protection is definitely not carved in stone,” says Prof. Goeschel. “It is strongly influenced by how much an individual knows about the subject.

But this knowledge is not merely the product of real facts, it is also made up of subjective assumptions and apparent knowledge.” Knowing more or even merely believing that one knows more, for example about one’s own contribution to climate change, will have a positive effect on the willingness to pay.

Another crucial factor determining willingness to pay for individual climate action is education. “Better educated people are more likely to reject the money in favour of an emission reduction,” says Prof. Goeschl. “This is independent of their incomes and also of the knowledge they have about climate change and the phenomena associated with it.”

The researchers came across an unexpected effect when they linked the decisions of their respondents with regional weather data. People living in places with higher outside temperatures were more likely to plump for emission reductions than for the money offered them. “We shall be looking into this effect in our further studies,” says Prof. Goeschl.

Further information:
http://www.uni-heidelberg.de/fakultaeten/wiso/awi/professuren/umwelt/index_en.html

Original publication;
J. Diederich, T. Goeschl: Willingness to Pay for Voluntary Climate Action and Its Determinants: Field-Experimental Evidence. Environmental and Resource Economics (March 2014), 57:405-429, doi: 10.1007/s10640-013-9686-3

Contact;
Prof. Timo Goeschl, Ph.D.
Alfred Weber Institute for Economics
Phone: +49 6221 54-8010
goeschl@eco.uni-heidelberg.de

Communications and Marketing
Press Office, phone: +49 6221 54-2311
presse@rektorat.uni-heidelberg.de

Marietta Fuhrmann-Koch | idw - Informationsdienst Wissenschaft

Further reports about: Climate Communications Education Environmental action phenomena

More articles from Ecology, The Environment and Conservation:

nachricht Joint research project on wastewater for reuse examines pond system in Namibia
19.12.2016 | Technische Universität Darmstadt

nachricht Scientists produce a new roadmap for guiding development & conservation in the Amazon
09.12.2016 | Wildlife Conservation Society

All articles from Ecology, The Environment and Conservation >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Designing Architecture with Solar Building Envelopes

Among the general public, solar thermal energy is currently associated with dark blue, rectangular collectors on building roofs. Technologies are needed for aesthetically high quality architecture which offer the architect more room for manoeuvre when it comes to low- and plus-energy buildings. With the “ArKol” project, researchers at Fraunhofer ISE together with partners are currently developing two façade collectors for solar thermal energy generation, which permit a high degree of design flexibility: a strip collector for opaque façade sections and a solar thermal blind for transparent sections. The current state of the two developments will be presented at the BAU 2017 trade fair.

As part of the “ArKol – development of architecturally highly integrated façade collectors with heat pipes” project, Fraunhofer ISE together with its partners...

Im Focus: How to inflate a hardened concrete shell with a weight of 80 t

At TU Wien, an alternative for resource intensive formwork for the construction of concrete domes was developed. It is now used in a test dome for the Austrian Federal Railways Infrastructure (ÖBB Infrastruktur).

Concrete shells are efficient structures, but not very resource efficient. The formwork for the construction of concrete domes alone requires a high amount of...

Im Focus: Bacterial Pac Man molecule snaps at sugar

Many pathogens use certain sugar compounds from their host to help conceal themselves against the immune system. Scientists at the University of Bonn have now, in cooperation with researchers at the University of York in the United Kingdom, analyzed the dynamics of a bacterial molecule that is involved in this process. They demonstrate that the protein grabs onto the sugar molecule with a Pac Man-like chewing motion and holds it until it can be used. Their results could help design therapeutics that could make the protein poorer at grabbing and holding and hence compromise the pathogen in the host. The study has now been published in “Biophysical Journal”.

The cells of the mouth, nose and intestinal mucosa produce large quantities of a chemical called sialic acid. Many bacteria possess a special transport system...

Im Focus: Newly proposed reference datasets improve weather satellite data quality

UMD, NOAA collaboration demonstrates suitability of in-orbit datasets for weather satellite calibration

"Traffic and weather, together on the hour!" blasts your local radio station, while your smartphone knows the weather halfway across the world. A network of...

Im Focus: Repairing defects in fiber-reinforced plastics more efficiently

Fiber-reinforced plastics (FRP) are frequently used in the aeronautic and automobile industry. However, the repair of workpieces made of these composite materials is often less profitable than exchanging the part. In order to increase the lifetime of FRP parts and to make them more eco-efficient, the Laser Zentrum Hannover e.V. (LZH) and the Apodius GmbH want to combine a new measuring device for fiber layer orientation with an innovative laser-based repair process.

Defects in FRP pieces may be production or operation-related. Whether or not repair is cost-effective depends on the geometry of the defective area, the tools...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

12V, 48V, high-voltage – trends in E/E automotive architecture

10.01.2017 | Event News

2nd Conference on Non-Textual Information on 10 and 11 May 2017 in Hannover

09.01.2017 | Event News

Nothing will happen without batteries making it happen!

05.01.2017 | Event News

 
Latest News

Multiregional brain on a chip

16.01.2017 | Power and Electrical Engineering

New technology enables 5-D imaging in live animals, humans

16.01.2017 | Information Technology

Researchers develop environmentally friendly soy air filter

16.01.2017 | Power and Electrical Engineering

VideoLinks
B2B-VideoLinks
More VideoLinks >>>