Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Green products will only be successful if they are also better

05.12.2007
A green mortgage from Rabobank or an energy-saving adapter from BCC: products with a green twist are hot.

And yet it is not that hint of green that will determine the success of a product; consumers still place the highest priority on quality and function. In his dissertation entitled 'The organization of greening.

The integration of environmental management in new product development', Mark van der Veen analysed the development process of 34 environmentally friendly products. He will take his PhD at Erasmus University Rotterdam, the Netherlands, on Thursday, 6 December 2007.

In order to solve environmental issues it is vital to develop new, environmentally friendly products, such as fuel-efficient and non-polluting cars, low-solvent paints and biodegradable plastics.

The purpose of Mark van der Veen’s research is to provide a greater insight into the process of eco-friendly product development. Why was the product developed, how was the production process organised and are the managers satisfied with the results?

Van der Veen followed the development of 34 eco-friendly products of leading concerns, such as Philips, Akzo Nobel, Ahold, DAF Trucks and Shell, as well as lesser known companies. The products varied from natural dog food to a cleaner lorry. A remarkable outcome of the study was that there was hardly any involvement from the company’s Environmental Manager or specialist Environmental Department. Instead, the main roles were assigned to the Research and Development Manager and the Marketing Manager. Whereby the latter’s main concern centred on the effects of the environmental improvement on the quality of the product.

Because a product still has the greatest chance of commercial success if the customer is satisfied with its quality. Regardless of how important environmental issues might seem, consumers will not settle for paint that starts peeling sooner or a smaller car. The greatest chance of success is when the product is not only friendlier on the environment but also clearly of a superior quality. A lighter lorry that offers a larger load capacity, for example, or a bio-degradable soap that is gentler on the skin.

Mark van der Veen (1964) is a former director of the Scientific Institute for Environmental Management and currently lectures on Corporate Social Responsibility at the Hogeschool van Amsterdam

Yvette Nelen | alfa
Further information:
http://www.eur.nl/english

More articles from Ecology, The Environment and Conservation:

nachricht Bioinvasion on the rise
15.02.2017 | Universität Konstanz

nachricht Litter Levels in the Depths of the Arctic are On the Rise
10.02.2017 | Alfred-Wegener-Institut, Helmholtz-Zentrum für Polar- und Meeresforschung

All articles from Ecology, The Environment and Conservation >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Safe glide at total engine failure with ELA-inside

On January 15, 2009, Chesley B. Sullenberger was celebrated world-wide: after the two engines had failed due to bird strike, he and his flight crew succeeded after a glide flight with an Airbus A320 in ditching on the Hudson River. All 155 people on board were saved.

On January 15, 2009, Chesley B. Sullenberger was celebrated world-wide: after the two engines had failed due to bird strike, he and his flight crew succeeded...

Im Focus: Breakthrough with a chain of gold atoms

In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport

In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport

Im Focus: DNA repair: a new letter in the cell alphabet

Results reveal how discoveries may be hidden in scientific “blind spots”

Cells need to repair damaged DNA in our genes to prevent the development of cancer and other diseases. Our cells therefore activate and send “repair-proteins”...

Im Focus: Dresdner scientists print tomorrow’s world

The Fraunhofer IWS Dresden and Technische Universität Dresden inaugurated their jointly operated Center for Additive Manufacturing Dresden (AMCD) with a festive ceremony on February 7, 2017. Scientists from various disciplines perform research on materials, additive manufacturing processes and innovative technologies, which build up components in a layer by layer process. This technology opens up new horizons for component design and combinations of functions. For example during fabrication, electrical conductors and sensors are already able to be additively manufactured into components. They provide information about stress conditions of a product during operation.

The 3D-printing technology, or additive manufacturing as it is often called, has long made the step out of scientific research laboratories into industrial...

Im Focus: Mimicking nature's cellular architectures via 3-D printing

Research offers new level of control over the structure of 3-D printed materials

Nature does amazing things with limited design materials. Grass, for example, can support its own weight, resist strong wind loads, and recover after being...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Booth and panel discussion – The Lindau Nobel Laureate Meetings at the AAAS 2017 Annual Meeting

13.02.2017 | Event News

Complex Loading versus Hidden Reserves

10.02.2017 | Event News

International Conference on Crystal Growth in Freiburg

09.02.2017 | Event News

 
Latest News

Existence of a new quasiparticle demonstrated

28.02.2017 | Materials Sciences

Sustainable ceramics without a kiln

28.02.2017 | Materials Sciences

Biofuel produced by microalgae

28.02.2017 | Life Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>