And yet it is not that hint of green that will determine the success of a product; consumers still place the highest priority on quality and function. In his dissertation entitled 'The organization of greening.
The integration of environmental management in new product development', Mark van der Veen analysed the development process of 34 environmentally friendly products. He will take his PhD at Erasmus University Rotterdam, the Netherlands, on Thursday, 6 December 2007.
In order to solve environmental issues it is vital to develop new, environmentally friendly products, such as fuel-efficient and non-polluting cars, low-solvent paints and biodegradable plastics.
The purpose of Mark van der Veen’s research is to provide a greater insight into the process of eco-friendly product development. Why was the product developed, how was the production process organised and are the managers satisfied with the results?
Van der Veen followed the development of 34 eco-friendly products of leading concerns, such as Philips, Akzo Nobel, Ahold, DAF Trucks and Shell, as well as lesser known companies. The products varied from natural dog food to a cleaner lorry. A remarkable outcome of the study was that there was hardly any involvement from the company’s Environmental Manager or specialist Environmental Department. Instead, the main roles were assigned to the Research and Development Manager and the Marketing Manager. Whereby the latter’s main concern centred on the effects of the environmental improvement on the quality of the product.
Because a product still has the greatest chance of commercial success if the customer is satisfied with its quality. Regardless of how important environmental issues might seem, consumers will not settle for paint that starts peeling sooner or a smaller car. The greatest chance of success is when the product is not only friendlier on the environment but also clearly of a superior quality. A lighter lorry that offers a larger load capacity, for example, or a bio-degradable soap that is gentler on the skin.
Mark van der Veen (1964) is a former director of the Scientific Institute for Environmental Management and currently lectures on Corporate Social Responsibility at the Hogeschool van Amsterdam
Yvette Nelen | alfa
Upcycling 'fast fashion' to reduce waste and pollution
03.04.2017 | American Chemical Society
Litter is present throughout the world’s oceans: 1,220 species affected
27.03.2017 | Alfred-Wegener-Institut, Helmholtz-Zentrum für Polar- und Meeresforschung
More and more automobile companies are focusing on body parts made of carbon fiber reinforced plastics (CFRP). However, manufacturing and repair costs must be further reduced in order to make CFRP more economical in use. Together with the Volkswagen AG and five other partners in the project HolQueSt 3D, the Laser Zentrum Hannover e.V. (LZH) has developed laser processes for the automatic trimming, drilling and repair of three-dimensional components.
Automated manufacturing processes are the basis for ultimately establishing the series production of CFRP components. In the project HolQueSt 3D, the LZH has...
Reflecting the structure of composites found in nature and the ancient world, researchers at the University of Illinois at Urbana-Champaign have synthesized thin carbon nanotube (CNT) textiles that exhibit both high electrical conductivity and a level of toughness that is about fifty times higher than copper films, currently used in electronics.
"The structural robustness of thin metal films has significant importance for the reliable operation of smart skin and flexible electronics including...
The nearby, giant radio galaxy M87 hosts a supermassive black hole (BH) and is well-known for its bright jet dominating the spectrum over ten orders of magnitude in frequency. Due to its proximity, jet prominence, and the large black hole mass, M87 is the best laboratory for investigating the formation, acceleration, and collimation of relativistic jets. A research team led by Silke Britzen from the Max Planck Institute for Radio Astronomy in Bonn, Germany, has found strong indication for turbulent processes connecting the accretion disk and the jet of that galaxy providing insights into the longstanding problem of the origin of astrophysical jets.
Supermassive black holes form some of the most enigmatic phenomena in astrophysics. Their enormous energy output is supposed to be generated by the...
The probability to find a certain number of photons inside a laser pulse usually corresponds to a classical distribution of independent events, the so-called...
Microprocessors based on atomically thin materials hold the promise of the evolution of traditional processors as well as new applications in the field of flexible electronics. Now, a TU Wien research team led by Thomas Müller has made a breakthrough in this field as part of an ongoing research project.
Two-dimensional materials, or 2D materials for short, are extremely versatile, although – or often more precisely because – they are made up of just one or a...
20.04.2017 | Event News
18.04.2017 | Event News
03.04.2017 | Event News
26.04.2017 | Earth Sciences
26.04.2017 | Health and Medicine
25.04.2017 | Physics and Astronomy