Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Green products will only be successful if they are also better

05.12.2007
A green mortgage from Rabobank or an energy-saving adapter from BCC: products with a green twist are hot.

And yet it is not that hint of green that will determine the success of a product; consumers still place the highest priority on quality and function. In his dissertation entitled 'The organization of greening.

The integration of environmental management in new product development', Mark van der Veen analysed the development process of 34 environmentally friendly products. He will take his PhD at Erasmus University Rotterdam, the Netherlands, on Thursday, 6 December 2007.

In order to solve environmental issues it is vital to develop new, environmentally friendly products, such as fuel-efficient and non-polluting cars, low-solvent paints and biodegradable plastics.

The purpose of Mark van der Veen’s research is to provide a greater insight into the process of eco-friendly product development. Why was the product developed, how was the production process organised and are the managers satisfied with the results?

Van der Veen followed the development of 34 eco-friendly products of leading concerns, such as Philips, Akzo Nobel, Ahold, DAF Trucks and Shell, as well as lesser known companies. The products varied from natural dog food to a cleaner lorry. A remarkable outcome of the study was that there was hardly any involvement from the company’s Environmental Manager or specialist Environmental Department. Instead, the main roles were assigned to the Research and Development Manager and the Marketing Manager. Whereby the latter’s main concern centred on the effects of the environmental improvement on the quality of the product.

Because a product still has the greatest chance of commercial success if the customer is satisfied with its quality. Regardless of how important environmental issues might seem, consumers will not settle for paint that starts peeling sooner or a smaller car. The greatest chance of success is when the product is not only friendlier on the environment but also clearly of a superior quality. A lighter lorry that offers a larger load capacity, for example, or a bio-degradable soap that is gentler on the skin.

Mark van der Veen (1964) is a former director of the Scientific Institute for Environmental Management and currently lectures on Corporate Social Responsibility at the Hogeschool van Amsterdam

Yvette Nelen | alfa
Further information:
http://www.eur.nl/english

More articles from Ecology, The Environment and Conservation:

nachricht 100 % Organic Farming in Bhutan – a Realistic Target?
15.06.2018 | Humboldt-Universität zu Berlin

nachricht What the size distribution of organisms tells us about the energetic efficiency of a lake
05.06.2018 | Leibniz-Institut für Gewässerökologie und Binnenfischerei (IGB)

All articles from Ecology, The Environment and Conservation >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: AchemAsia 2019 will take place in Shanghai

Moving into its fourth decade, AchemAsia is setting out for new horizons: The International Expo and Innovation Forum for Sustainable Chemical Production will take place from 21-23 May 2019 in Shanghai, China. With an updated event profile, the eleventh edition focusses on topics that are especially relevant for the Chinese process industry, putting a strong emphasis on sustainability and innovation.

Founded in 1989 as a spin-off of ACHEMA to cater to the needs of China’s then developing industry, AchemAsia has since grown into a platform where the latest...

Im Focus: First real-time test of Li-Fi utilization for the industrial Internet of Things

The BMBF-funded OWICELLS project was successfully completed with a final presentation at the BMW plant in Munich. The presentation demonstrated a Li-Fi communication with a mobile robot, while the robot carried out usual production processes (welding, moving and testing parts) in a 5x5m² production cell. The robust, optical wireless transmission is based on spatial diversity; in other words, data is sent and received simultaneously by several LEDs and several photodiodes. The system can transmit data at more than 100 Mbit/s and five milliseconds latency.

Modern production technologies in the automobile industry must become more flexible in order to fulfil individual customer requirements.

Im Focus: Sharp images with flexible fibers

An international team of scientists has discovered a new way to transfer image information through multimodal fibers with almost no distortion - even if the fiber is bent. The results of the study, to which scientist from the Leibniz-Institute of Photonic Technology Jena (Leibniz IPHT) contributed, were published on 6thJune in the highly-cited journal Physical Review Letters.

Endoscopes allow doctors to see into a patient’s body like through a keyhole. Typically, the images are transmitted via a bundle of several hundreds of optical...

Im Focus: Photoexcited graphene puzzle solved

A boost for graphene-based light detectors

Light detection and control lies at the heart of many modern device applications, such as smartphone cameras. Using graphene as a light-sensitive material for...

Im Focus: Water is not the same as water

Water molecules exist in two different forms with almost identical physical properties. For the first time, researchers have succeeded in separating the two forms to show that they can exhibit different chemical reactivities. These results were reported by researchers from the University of Basel and their colleagues in Hamburg in the scientific journal Nature Communications.

From a chemical perspective, water is a molecule in which a single oxygen atom is linked to two hydrogen atoms. It is less well known that water exists in two...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

Munich conference on asteroid detection, tracking and defense

13.06.2018 | Event News

2nd International Baltic Earth Conference in Denmark: “The Baltic Sea region in Transition”

08.06.2018 | Event News

ISEKI_Food 2018: Conference with Holistic View of Food Production

05.06.2018 | Event News

 
Latest News

Novel method for investigating pore geometry in rocks

18.06.2018 | Earth Sciences

Diamond watch components

18.06.2018 | Process Engineering

New type of photosynthesis discovered

18.06.2018 | Life Sciences

VideoLinks
Science & Research
Overview of more VideoLinks >>>