Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

A towel less: how psychologists harness sociability to cut waste

24.03.2014

Hotel guests can be gently persuaded to reduce the number of towels they use each day, psychology researchers at the University of Luxembourg have found. With fewer towels to wash, this reduces the waste of water, energy and detergent. This is good news for the environment and it cuts costs, so enabling hotels to reduce prices.

Two hotels in Swiss and Austrian ski resorts helped with an experiment in early 2013. Three different signs were placed separately in different bathrooms, all of which gently reminded guests of the environmental impact of towel use.

However, one of the signs added that: “75% of guests in this hotel reuse their towels” with another sign talking of: “75% of guests in this room” reusing. 132 guests participated in this field experiment. Signs were in German and English, so would have been understood by guests in these Alpine resorts.

“We found that guests cut their towel use significantly when told of the behaviour of previous guests in their room,” said the lead researcher Dr Gerhard Reese.

... more about:
»Alpine »Luxembourg »Psychology »Social »pressure

In the “room” scenario, guests used, on average, one towel per person per day. This compared with 1.6 towels per person per day for those told of behaviour in the hotel as a whole. This amounted to a 40% saving in the number of towels needing to be washed. 

Subtle social pressure

These results are consistent with a handful of similar studies conducted in the USA. “Humans are social beings,” explained Dr Reese. “People want to be accepted into groups and so we act in ways that make us belong. Instinctively, we feel close to those who have used a hotel room before us, believing that they are similar to ourselves. Thus we are more likely to follow their behaviour.”

This research points to the possibility of finding other ways to persuade people to do the right thing using such subtle pressure.

Gerhard Reese , Kristina Loew & Georges Steffgen (2014) A Towel Less: Social Norms Enhance Pro-Environmental Behavior in Hotels, The Journal of Social Psychology, 154:2,97-100, DOI: 10.1080/00224545.2013.855623

Weitere Informationen:

http://dx.doi.org/10.1080/00224545.2013.855623 - Link to the scientific article
http://www.uni.lu - Link to the University of Luxembourg homepage

Britta Schlüter | idw - Informationsdienst Wissenschaft

Further reports about: Alpine Luxembourg Psychology Social pressure

More articles from Ecology, The Environment and Conservation:

nachricht Protecting fisheries from evolutionary change
27.04.2016 | International Institute for Applied Systems Analysis (IIASA)

nachricht From waste to resource – how can we turn garbage into gold?
27.04.2016 | DLR Projektträger

All articles from Ecology, The Environment and Conservation >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Nuclear Pores Captured on Film

Using an ultra fast-scanning atomic force microscope, a team of researchers from the University of Basel has filmed “living” nuclear pore complexes at work for the first time. Nuclear pores are molecular machines that control the traffic entering or exiting the cell nucleus. In their article published in Nature Nanotechnology, the researchers explain how the passage of unwanted molecules is prevented by rapidly moving molecular “tentacles” inside the pore.

Using high-speed AFM, Roderick Lim, Argovia Professor at the Biozentrum and the Swiss Nanoscience Institute of the University of Basel, has not only directly...

Im Focus: 2+1 is Not Always 3 - In the microworld unity is not always strength

If a person pushes a broken-down car alone, there is a certain effect. If another person helps, the result is the sum of their efforts. If two micro-particles are pushing another microparticle, however, the resulting effect may not necessarily be the sum their efforts. A recent study published in Nature Communications, measured this odd effect that scientists call “many body.”

In the microscopic world, where the modern miniaturized machines at the new frontiers of technology operate, as long as we are in the presence of two...

Im Focus: Tiny microbots that can clean up water

Researchers from the Max Planck Institute Stuttgart have developed self-propelled tiny ‘microbots’ that can remove lead or organic pollution from contaminated water.

Working with colleagues in Barcelona and Singapore, Samuel Sánchez’s group used graphene oxide to make their microscale motors, which are able to adsorb lead...

Im Focus: ORNL researchers discover new state of water molecule

Neutron scattering and computational modeling have revealed unique and unexpected behavior of water molecules under extreme confinement that is unmatched by any known gas, liquid or solid states.

In a paper published in Physical Review Letters, researchers at the Department of Energy's Oak Ridge National Laboratory describe a new tunneling state of...

Im Focus: Bionic Lightweight Design researchers of the Alfred Wegener Institute at Hannover Messe 2016

Honeycomb structures as the basic building block for industrial applications presented using holo pyramid

Researchers of the Alfred Wegener Institute (AWI) will introduce their latest developments in the field of bionic lightweight design at Hannover Messe from 25...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

The “AC21 International Forum 2016” is About to Begin

27.04.2016 | Event News

Soft switching combines efficiency and improved electro-magnetic compatibility

15.04.2016 | Event News

Grid-Supportive Buildings Give Boost to Renewable Energy Integration

12.04.2016 | Event News

 
Latest News

New fabrication and thermo-optical tuning of whispering gallery microlasers

04.05.2016 | Physics and Astronomy

Introducing the disposable laser

04.05.2016 | Physics and Astronomy

A new vortex identification method for 3-D complex flow

04.05.2016 | Materials Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>