Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Sharing economy: Using is the new having

15.10.2013
What are the implications, challenges and potential of sharing for industry?

The sharing economy has arrived, but what has it brought with it? It is too early to tell what impact changing consumer patterns will have on mainstream industry, and how this in turn will affect the demand for products and services. Fraunhofer IAO’s newly formed Shared Systems Design competence team is helping companies tackle the challenges posed by the sharing economy.

More and more of us are seeing the virtues of “using” rather than “buying.” While individuals are taking advantage above all of the chance to share such things as cars, holiday homes or consumer goods, the attraction for companies lies in sharing infrastructure, facilities or high-end equipment. Not only do these sharing trends make sense as an efficient use of resources, they also open up a vast array of new operator and business models.

There is already a wide range of offers out there, borne out of greater awareness for sustainable development and based on information and communication technology systems with advanced functions. Whereas to begin with, most ideas were worked up by end users, now a raft of new companies is offering sharing as a service.

Chief among them are newly formed companies such as accommodation portal airbnb and lending community whyownit, as well as offshoots of established companies such as Car2Go.

Even though the bulk of sharing opportunities available today are still improvised and aimed at a very specific audience, the market for sharing already boasts significant turnover. Recent studies are predicting not only strong growth, but also that sharing will spread to new areas of application. To tap this potential, Fraunhofer IAO has formed the Shared Systems Design competence team. The team brings together experts in technology and innovation management and pools their know-how to work with companies to develop concepts and solutions for the sharing economy. The business-to-business (B2B) segment is taking center stage, with B2B infrastructure in particular offering plenty of opportunity to make more efficient and effective use of resources.

Strategic development of technological and organizational solutions for the sharing of resources is one key aspect of this work. But before established industry companies can successfully position themselves amid changing consumer patterns, they have to understand what is motivating people to share products in the first place.

The new Fraunhofer IAO team engages in trend analyses, works up scenarios and creates sharing systems with a focus on their organization, business models and platforms. The experts also determine which products are suitable for sharing and the technologies required to make sharing them a success.

Contact

Michael Bucher
Shared Systems' Design
Fraunhofer IAO
Nobelstraße 12
70569 Stuttgart, Germany
Phone +49 711 970-2297

Juliane Segedi | Fraunhofer-Institut
Further information:
http://www.iao.fraunhofer.de
http://www.iao.fraunhofer.de/lang-en/business-areas/mobility-and-urban-systems-engineering/1074-using-is-the-new-having.html

Further reports about: B2B Design Thinking IAO Shared Care business models

More articles from Business and Finance:

nachricht Mathematical confirmation: Rewiring financial networks reduces systemic risk
22.06.2017 | International Institute for Applied Systems Analysis (IIASA)

nachricht Frugal Innovations: when less is more
19.04.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO

All articles from Business and Finance >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Manipulating Electron Spins Without Loss of Information

Physicists have developed a new technique that uses electrical voltages to control the electron spin on a chip. The newly-developed method provides protection from spin decay, meaning that the contained information can be maintained and transmitted over comparatively large distances, as has been demonstrated by a team from the University of Basel’s Department of Physics and the Swiss Nanoscience Institute. The results have been published in Physical Review X.

For several years, researchers have been trying to use the spin of an electron to store and transmit information. The spin of each electron is always coupled...

Im Focus: The proton precisely weighted

What is the mass of a proton? Scientists from Germany and Japan successfully did an important step towards the most exact knowledge of this fundamental constant. By means of precision measurements on a single proton, they could improve the precision by a factor of three and also correct the existing value.

To determine the mass of a single proton still more accurate – a group of physicists led by Klaus Blaum and Sven Sturm of the Max Planck Institute for Nuclear...

Im Focus: On the way to a biological alternative

A bacterial enzyme enables reactions that open up alternatives to key industrial chemical processes

The research team of Prof. Dr. Oliver Einsle at the University of Freiburg's Institute of Biochemistry has long been exploring the functioning of nitrogenase....

Im Focus: The 1 trillion tonne iceberg

Larsen C Ice Shelf rift finally breaks through

A one trillion tonne iceberg - one of the biggest ever recorded -- has calved away from the Larsen C Ice Shelf in Antarctica, after a rift in the ice,...

Im Focus: Laser-cooled ions contribute to better understanding of friction

Physics supports biology: Researchers from PTB have developed a model system to investigate friction phenomena with atomic precision

Friction: what you want from car brakes, otherwise rather a nuisance. In any case, it is useful to know as precisely as possible how friction phenomena arise –...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Closing the Sustainability Circle: Protection of Food with Biobased Materials

21.07.2017 | Event News

»We are bringing Additive Manufacturing to SMEs«

19.07.2017 | Event News

The technology with a feel for feelings

12.07.2017 | Event News

 
Latest News

NASA looks to solar eclipse to help understand Earth's energy system

21.07.2017 | Earth Sciences

Stanford researchers develop a new type of soft, growing robot

21.07.2017 | Power and Electrical Engineering

Vortex photons from electrons in circular motion

21.07.2017 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>