Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Sharing economy: Using is the new having

15.10.2013
What are the implications, challenges and potential of sharing for industry?

The sharing economy has arrived, but what has it brought with it? It is too early to tell what impact changing consumer patterns will have on mainstream industry, and how this in turn will affect the demand for products and services. Fraunhofer IAO’s newly formed Shared Systems Design competence team is helping companies tackle the challenges posed by the sharing economy.

More and more of us are seeing the virtues of “using” rather than “buying.” While individuals are taking advantage above all of the chance to share such things as cars, holiday homes or consumer goods, the attraction for companies lies in sharing infrastructure, facilities or high-end equipment. Not only do these sharing trends make sense as an efficient use of resources, they also open up a vast array of new operator and business models.

There is already a wide range of offers out there, borne out of greater awareness for sustainable development and based on information and communication technology systems with advanced functions. Whereas to begin with, most ideas were worked up by end users, now a raft of new companies is offering sharing as a service.

Chief among them are newly formed companies such as accommodation portal airbnb and lending community whyownit, as well as offshoots of established companies such as Car2Go.

Even though the bulk of sharing opportunities available today are still improvised and aimed at a very specific audience, the market for sharing already boasts significant turnover. Recent studies are predicting not only strong growth, but also that sharing will spread to new areas of application. To tap this potential, Fraunhofer IAO has formed the Shared Systems Design competence team. The team brings together experts in technology and innovation management and pools their know-how to work with companies to develop concepts and solutions for the sharing economy. The business-to-business (B2B) segment is taking center stage, with B2B infrastructure in particular offering plenty of opportunity to make more efficient and effective use of resources.

Strategic development of technological and organizational solutions for the sharing of resources is one key aspect of this work. But before established industry companies can successfully position themselves amid changing consumer patterns, they have to understand what is motivating people to share products in the first place.

The new Fraunhofer IAO team engages in trend analyses, works up scenarios and creates sharing systems with a focus on their organization, business models and platforms. The experts also determine which products are suitable for sharing and the technologies required to make sharing them a success.

Contact

Michael Bucher
Shared Systems' Design
Fraunhofer IAO
Nobelstraße 12
70569 Stuttgart, Germany
Phone +49 711 970-2297

Juliane Segedi | Fraunhofer-Institut
Further information:
http://www.iao.fraunhofer.de
http://www.iao.fraunhofer.de/lang-en/business-areas/mobility-and-urban-systems-engineering/1074-using-is-the-new-having.html

Further reports about: B2B Design Thinking IAO Shared Care business models

More articles from Business and Finance:

nachricht Preferential trade agreements enhance global trade at the expense of its resilience
17.02.2017 | International Institute for Applied Systems Analysis (IIASA)

nachricht How Strong Brands Translate into Money
15.11.2016 | Kühne Logistics University - Wissenschaftliche Hochschule für Logistik und Unternehmensführung

All articles from Business and Finance >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Breakthrough with a chain of gold atoms

In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport

In the field of nanoscience, an international team of physicists with participants from Konstanz has achieved a breakthrough in understanding heat transport

Im Focus: DNA repair: a new letter in the cell alphabet

Results reveal how discoveries may be hidden in scientific “blind spots”

Cells need to repair damaged DNA in our genes to prevent the development of cancer and other diseases. Our cells therefore activate and send “repair-proteins”...

Im Focus: Dresdner scientists print tomorrow’s world

The Fraunhofer IWS Dresden and Technische Universität Dresden inaugurated their jointly operated Center for Additive Manufacturing Dresden (AMCD) with a festive ceremony on February 7, 2017. Scientists from various disciplines perform research on materials, additive manufacturing processes and innovative technologies, which build up components in a layer by layer process. This technology opens up new horizons for component design and combinations of functions. For example during fabrication, electrical conductors and sensors are already able to be additively manufactured into components. They provide information about stress conditions of a product during operation.

The 3D-printing technology, or additive manufacturing as it is often called, has long made the step out of scientific research laboratories into industrial...

Im Focus: Mimicking nature's cellular architectures via 3-D printing

Research offers new level of control over the structure of 3-D printed materials

Nature does amazing things with limited design materials. Grass, for example, can support its own weight, resist strong wind loads, and recover after being...

Im Focus: Three Magnetic States for Each Hole

Nanometer-scale magnetic perforated grids could create new possibilities for computing. Together with international colleagues, scientists from the Helmholtz Zentrum Dresden-Rossendorf (HZDR) have shown how a cobalt grid can be reliably programmed at room temperature. In addition they discovered that for every hole ("antidot") three magnetic states can be configured. The results have been published in the journal "Scientific Reports".

Physicist Dr. Rantej Bali from the HZDR, together with scientists from Singapore and Australia, designed a special grid structure in a thin layer of cobalt in...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Booth and panel discussion – The Lindau Nobel Laureate Meetings at the AAAS 2017 Annual Meeting

13.02.2017 | Event News

Complex Loading versus Hidden Reserves

10.02.2017 | Event News

International Conference on Crystal Growth in Freiburg

09.02.2017 | Event News

 
Latest News

From rocks in Colorado, evidence of a 'chaotic solar system'

23.02.2017 | Physics and Astronomy

'Quartz' crystals at the Earth's core power its magnetic field

23.02.2017 | Earth Sciences

Antimicrobial substances identified in Komodo dragon blood

23.02.2017 | Life Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>