Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Research Examines the Economic Value of On-Premise Signs

12.10.2011
Good signage holds benefits for both businesses and their customers. But what qualifies as good signs?

Results of a national survey of more than 160 large and small businesses will be presented Oct. 12 at the University of Cincinnati annual National Signage Research and Education Conference in Cincinnati.

UC researchers Christopher Auffrey, associate professor of planning; Henry Hildebrandt, professor of architecture and interior design; and Jeff Rexhausen, associate director of research for the Economics Center at UC, will present a year-long project blending survey research and case studies in the presentation, “Understanding the Economic Value of On-Premise Signs: A Study of the Impact of On-Premise Signage and Criteria for Evaluation.”

The survey found that businesses primarily invested in signs to help make their businesses stand out and to help potential customers find their locations. “As a result, we found that businesses that pay attention to their signage and invest in the design and placement of signs get better results from their investment,” says Rexhausen. “Signs communicate information, and buyers and sellers both benefit from better communication of that information.”

The researchers say the results of the research are especially useful for business owners considering sign investments, as well as for the sign companies working with them, and local governments that seek to balance various considerations in their sign regulations.

In addition to how businesses approach different types of signage, Rexhausen says the survey and case studies found economic impacts that sign changes had on businesses. The survey also found that 75 percent of the businesses surveyed had changed the design of their signs in the past five years – selecting a new look, new type or new illumination.

The case studies highlight the lodging industry, retail banking, specialty retail and the suburban commercial corridor, where there’s an effort in one Greater Cincinnati suburb to make the business district environmentally more attractive yet easier to navigate for customers searching for service.

The study was supported by conference sponsor Signage Foundation, Inc. Established in 2002, SFI is a not-for-profit, non partisan organization dedicated to fulfilling the educational, research and philanthropic purposes of on-premise signage.

The National Signage and Research Education Conference is sponsored by SFI, in collaboration with the Carl H. Lindner College of Business, and the UC College of Design, Architecture, Art, and Planning (DAAP).

Dawn Fuller | Newswise Science News
Further information:
http://www.uc.edu

More articles from Business and Finance:

nachricht Microtechnology industry is hiring – positive developments of past years continue
09.04.2018 | IVAM Fachverband für Mikrotechnik

nachricht RWI/ISL-Container Throughput Index with minor decline on a high overall level
20.03.2018 | RWI – Leibniz-Institut für Wirtschaftsforschung

All articles from Business and Finance >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Explanation for puzzling quantum oscillations has been found

So-called quantum many-body scars allow quantum systems to stay out of equilibrium much longer, explaining experiment | Study published in Nature Physics

Recently, researchers from Harvard and MIT succeeded in trapping a record 53 atoms and individually controlling their quantum state, realizing what is called a...

Im Focus: Dozens of binaries from Milky Way's globular clusters could be detectable by LISA

Next-generation gravitational wave detector in space will complement LIGO on Earth

The historic first detection of gravitational waves from colliding black holes far outside our galaxy opened a new window to understanding the universe. A...

Im Focus: Entangled atoms shine in unison

A team led by Austrian experimental physicist Rainer Blatt has succeeded in characterizing the quantum entanglement of two spatially separated atoms by observing their light emission. This fundamental demonstration could lead to the development of highly sensitive optical gradiometers for the precise measurement of the gravitational field or the earth's magnetic field.

The age of quantum technology has long been heralded. Decades of research into the quantum world have led to the development of methods that make it possible...

Im Focus: Computer-Designed Customized Regenerative Heart Valves

Cardiovascular tissue engineering aims to treat heart disease with prostheses that grow and regenerate. Now, researchers from the University of Zurich, the Technical University Eindhoven and the Charité Berlin have successfully implanted regenerative heart valves, designed with the aid of computer simulations, into sheep for the first time.

Producing living tissue or organs based on human cells is one of the main research fields in regenerative medicine. Tissue engineering, which involves growing...

Im Focus: Light-induced superconductivity under high pressure

A team of scientists of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science in Hamburg investigated optically-induced superconductivity in the alkali-doped fulleride K3C60under high external pressures. This study allowed, on one hand, to uniquely assess the nature of the transient state as a superconducting phase. In addition, it unveiled the possibility to induce superconductivity in K3C60 at temperatures far above the -170 degrees Celsius hypothesized previously, and rather all the way to room temperature. The paper by Cantaluppi et al has been published in Nature Physics.

Unlike ordinary metals, superconductors have the unique capability of transporting electrical currents without any loss. Nowadays, their technological...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

Save the date: Forum European Neuroscience – 07-11 July 2018 in Berlin, Germany

02.05.2018 | Event News

Invitation to the upcoming "Current Topics in Bioinformatics: Big Data in Genomics and Medicine"

13.04.2018 | Event News

Unique scope of UV LED technologies and applications presented in Berlin: ICULTA-2018

12.04.2018 | Event News

 
Latest News

Supersonic waves may help electronics beat the heat

18.05.2018 | Power and Electrical Engineering

Keeping a Close Eye on Ice Loss

18.05.2018 | Information Technology

CrowdWater: An App for Flood Research

18.05.2018 | Information Technology

VideoLinks
Science & Research
Overview of more VideoLinks >>>