Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Dutch economists and psychologists probe consumers' emotions

23.08.2007
Tiber, the new Dutch Tilburg Institute for Behavioral Economics Research, will officially be opened on Thursday 30 August.

Internationally renowned consumer behaviour and social psychology scholars will present their latest views at a conference to mark the occasion. Tiber's psychologists and economists study the psychological processes that underlie economic decisions.

It would be impossible to explain economic behaviour satisfactorily without psychology. However, economic psychology has tended to be the exclusive domain of psychologists, and ‘behavioural economics’ of economists. Tilburg University founded Tiber with the aim of consolidating the link between psychology and economics. The research institute brings together psychologists, economists and marketing researchers.

Like economic psychologists everywhere, Tiber's researchers study the rational considerations behind economic decisions. They also go further by exploring irrational aspects. Consumers may be completely unaware of the emotions that sway the choices they make. For instance, they will try to avoid feelings of regret by minutely comparing products before buying, or they will watch a specific TV show so as to belong to a particular group. And whether someone takes the trouble to read an advertisement partly has to do with the size of the picture and the length of the text, although the reader is unaware of this.

The Tilburg researchers explore people's economic behaviour in field research and live laboratory trials. The hard facts they gather from this are improving our understanding and the quality of economic models.

Academic pioneer

Among the guests at the Tiber opening conference will be Robert Cialdini of Arizona State University, a renowned pioneer in the field of socio-psychological research into marketing. He too based his universal principles of influence on field research, while working undercover as a sales trainee. His book on sales techniques became a worldwide bestseller.

Corine Schouten | alfa
Further information:
http://www.uvt.nl
http://www.tilburguniversity.nl/tiber/

More articles from Business and Finance:

nachricht How Strong Brands Translate into Money
15.11.2016 | Kühne Logistics University - Wissenschaftliche Hochschule für Logistik und Unternehmensführung

nachricht Demographic change depresses tax revenues
04.11.2016 | Fraunhofer-Institut für Angewandte Informationstechnik FIT

All articles from Business and Finance >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Novel silicon etching technique crafts 3-D gradient refractive index micro-optics

A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.

Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...

Im Focus: Quantum Particles Form Droplets

In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.

“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...

Im Focus: MADMAX: Max Planck Institute for Physics takes up axion research

The Max Planck Institute for Physics (MPP) is opening up a new research field. A workshop from November 21 - 22, 2016 will mark the start of activities for an innovative axion experiment. Axions are still only purely hypothetical particles. Their detection could solve two fundamental problems in particle physics: What dark matter consists of and why it has not yet been possible to directly observe a CP violation for the strong interaction.

The “MADMAX” project is the MPP’s commitment to axion research. Axions are so far only a theoretical prediction and are difficult to detect: on the one hand,...

Im Focus: Molecules change shape when wet

Broadband rotational spectroscopy unravels structural reshaping of isolated molecules in the gas phase to accommodate water

In two recent publications in the Journal of Chemical Physics and in the Journal of Physical Chemistry Letters, researchers around Melanie Schnell from the Max...

Im Focus: Fraunhofer ISE Develops Highly Compact, High Frequency DC/DC Converter for Aviation

The efficiency of power electronic systems is not solely dependent on electrical efficiency but also on weight, for example, in mobile systems. When the weight of relevant components and devices in airplanes, for instance, is reduced, fuel savings can be achieved and correspondingly greenhouse gas emissions decreased. New materials and components based on gallium nitride (GaN) can help to reduce weight and increase the efficiency. With these new materials, power electronic switches can be operated at higher switching frequency, resulting in higher power density and lower material costs.

Researchers at the Fraunhofer Institute for Solar Energy Systems ISE together with partners have investigated how these materials can be used to make power...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

ICTM Conference 2017: Production technology for turbomachine manufacturing of the future

16.11.2016 | Event News

Innovation Day Laser Technology – Laser Additive Manufacturing

01.11.2016 | Event News

#IC2S2: When Social Science meets Computer Science - GESIS will host the IC2S2 conference 2017

14.10.2016 | Event News

 
Latest News

UTSA study describes new minimally invasive device to treat cancer and other illnesses

02.12.2016 | Medical Engineering

Plasma-zapping process could yield trans fat-free soybean oil product

02.12.2016 | Agricultural and Forestry Science

What do Netflix, Google and planetary systems have in common?

02.12.2016 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>