Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Dutch economists and psychologists probe consumers' emotions

23.08.2007
Tiber, the new Dutch Tilburg Institute for Behavioral Economics Research, will officially be opened on Thursday 30 August.

Internationally renowned consumer behaviour and social psychology scholars will present their latest views at a conference to mark the occasion. Tiber's psychologists and economists study the psychological processes that underlie economic decisions.

It would be impossible to explain economic behaviour satisfactorily without psychology. However, economic psychology has tended to be the exclusive domain of psychologists, and ‘behavioural economics’ of economists. Tilburg University founded Tiber with the aim of consolidating the link between psychology and economics. The research institute brings together psychologists, economists and marketing researchers.

Like economic psychologists everywhere, Tiber's researchers study the rational considerations behind economic decisions. They also go further by exploring irrational aspects. Consumers may be completely unaware of the emotions that sway the choices they make. For instance, they will try to avoid feelings of regret by minutely comparing products before buying, or they will watch a specific TV show so as to belong to a particular group. And whether someone takes the trouble to read an advertisement partly has to do with the size of the picture and the length of the text, although the reader is unaware of this.

The Tilburg researchers explore people's economic behaviour in field research and live laboratory trials. The hard facts they gather from this are improving our understanding and the quality of economic models.

Academic pioneer

Among the guests at the Tiber opening conference will be Robert Cialdini of Arizona State University, a renowned pioneer in the field of socio-psychological research into marketing. He too based his universal principles of influence on field research, while working undercover as a sales trainee. His book on sales techniques became a worldwide bestseller.

Corine Schouten | alfa
Further information:
http://www.uvt.nl
http://www.tilburguniversity.nl/tiber/

More articles from Business and Finance:

nachricht Mathematical confirmation: Rewiring financial networks reduces systemic risk
22.06.2017 | International Institute for Applied Systems Analysis (IIASA)

nachricht Frugal Innovations: when less is more
19.04.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO

All articles from Business and Finance >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Fizzy soda water could be key to clean manufacture of flat wonder material: Graphene

Whether you call it effervescent, fizzy, or sparkling, carbonated water is making a comeback as a beverage. Aside from quenching thirst, researchers at the University of Illinois at Urbana-Champaign have discovered a new use for these "bubbly" concoctions that will have major impact on the manufacturer of the world's thinnest, flattest, and one most useful materials -- graphene.

As graphene's popularity grows as an advanced "wonder" material, the speed and quality at which it can be manufactured will be paramount. With that in mind,...

Im Focus: Exotic quantum states made from light: Physicists create optical “wells” for a super-photon

Physicists at the University of Bonn have managed to create optical hollows and more complex patterns into which the light of a Bose-Einstein condensate flows. The creation of such highly low-loss structures for light is a prerequisite for complex light circuits, such as for quantum information processing for a new generation of computers. The researchers are now presenting their results in the journal Nature Photonics.

Light particles (photons) occur as tiny, indivisible portions. Many thousands of these light portions can be merged to form a single super-photon if they are...

Im Focus: Circular RNA linked to brain function

For the first time, scientists have shown that circular RNA is linked to brain function. When a RNA molecule called Cdr1as was deleted from the genome of mice, the animals had problems filtering out unnecessary information – like patients suffering from neuropsychiatric disorders.

While hundreds of circular RNAs (circRNAs) are abundant in mammalian brains, one big question has remained unanswered: What are they actually good for? In the...

Im Focus: RAVAN CubeSat measures Earth's outgoing energy

An experimental small satellite has successfully collected and delivered data on a key measurement for predicting changes in Earth's climate.

The Radiometer Assessment using Vertically Aligned Nanotubes (RAVAN) CubeSat was launched into low-Earth orbit on Nov. 11, 2016, in order to test new...

Im Focus: Scientists shine new light on the “other high temperature superconductor”

A study led by scientists of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science in Hamburg presents evidence of the coexistence of superconductivity and “charge-density-waves” in compounds of the poorly-studied family of bismuthates. This observation opens up new perspectives for a deeper understanding of the phenomenon of high-temperature superconductivity, a topic which is at the core of condensed matter research since more than 30 years. The paper by Nicoletti et al has been published in the PNAS.

Since the beginning of the 20th century, superconductivity had been observed in some metals at temperatures only a few degrees above the absolute zero (minus...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Call for Papers – ICNFT 2018, 5th International Conference on New Forming Technology

16.08.2017 | Event News

Sustainability is the business model of tomorrow

04.08.2017 | Event News

Clash of Realities 2017: Registration now open. International Conference at TH Köln

26.07.2017 | Event News

 
Latest News

New bioimaging technique is fast and economical

21.08.2017 | Medical Engineering

Silk could improve sensitivity, flexibility of wearable body sensors

21.08.2017 | Materials Sciences

On the way to developing a new active ingredient against chronic infections

21.08.2017 | Life Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>