Dutch economists and psychologists probe consumers' emotions
Tiber, the new Dutch Tilburg Institute for Behavioral Economics Research, will officially be opened on Thursday 30 August.
Internationally renowned consumer behaviour and social psychology scholars will present their latest views at a conference to mark the occasion. Tiber's psychologists and economists study the psychological processes that underlie economic decisions.
It would be impossible to explain economic behaviour satisfactorily without psychology. However, economic psychology has tended to be the exclusive domain of psychologists, and ‘behavioural economics’ of economists. Tilburg University founded Tiber with the aim of consolidating the link between psychology and economics. The research institute brings together psychologists, economists and marketing researchers.
Like economic psychologists everywhere, Tiber's researchers study the rational considerations behind economic decisions. They also go further by exploring irrational aspects. Consumers may be completely unaware of the emotions that sway the choices they make. For instance, they will try to avoid feelings of regret by minutely comparing products before buying, or they will watch a specific TV show so as to belong to a particular group. And whether someone takes the trouble to read an advertisement partly has to do with the size of the picture and the length of the text, although the reader is unaware of this.
The Tilburg researchers explore people's economic behaviour in field research and live laboratory trials. The hard facts they gather from this are improving our understanding and the quality of economic models.
Among the guests at the Tiber opening conference will be Robert Cialdini of Arizona State University, a renowned pioneer in the field of socio-psychological research into marketing. He too based his universal principles of influence on field research, while working undercover as a sales trainee. His book on sales techniques became a worldwide bestseller.
Corine Schouten | alfa
The most recent press releases about innovation >>>
Die letzten 5 Focus-News des innovations-reports im Überblick:
An international team of scientists has proposed a new multi-disciplinary approach in which an array of new technologies will allow us to map biodiversity and the risks that wildlife is facing at the scale of whole landscapes. The findings are published in Nature Ecology and Evolution. This international research is led by the Kunming Institute of Zoology from China, University of East Anglia, University of Leicester and the Leibniz Institute for Zoo and Wildlife Research.
Using a combination of satellite and ground data, the team proposes that it is now possible to map biodiversity with an accuracy that has not been previously...
Heatwaves in the Arctic, longer periods of vegetation in Europe, severe floods in West Africa – starting in 2021, scientists want to explore the emissions of the greenhouse gas methane with the German-French satellite MERLIN. This is made possible by a new robust laser system of the Fraunhofer Institute for Laser Technology ILT in Aachen, which achieves unprecedented measurement accuracy.
Methane is primarily the result of the decomposition of organic matter. The gas has a 25 times greater warming potential than carbon dioxide, but is not as...
Hydrogen is regarded as the energy source of the future: It is produced with solar power and can be used to generate heat and electricity in fuel cells. Empa researchers have now succeeded in decoding the movement of hydrogen ions in crystals – a key step towards more efficient energy conversion in the hydrogen industry of tomorrow.
As charge carriers, electrons and ions play the leading role in electrochemical energy storage devices and converters such as batteries and fuel cells. Proton...
Scientists from the Excellence Cluster Universe at the Ludwig-Maximilians-Universität Munich have establised "Cosmowebportal", a unique data centre for cosmological simulations located at the Leibniz Supercomputing Centre (LRZ) of the Bavarian Academy of Sciences. The complete results of a series of large hydrodynamical cosmological simulations are available, with data volumes typically exceeding several hundred terabytes. Scientists worldwide can interactively explore these complex simulations via a web interface and directly access the results.
With current telescopes, scientists can observe our Universe’s galaxies and galaxy clusters and their distribution along an invisible cosmic web. From the...
Temperature measurements possible even on the smallest scale / Molecular ruby for use in material sciences, biology, and medicine
Chemists at Johannes Gutenberg University Mainz (JGU) in cooperation with researchers of the German Federal Institute for Materials Research and Testing (BAM)...