Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Annual Reports Fail To Capture Value Of Innovation

08.06.2007
Annual reports fail to capture the full value of companies’ innovative activities particularly in the services sector, according to research funded by the Economic and Social Research Council shows.

For the most innovative companies this may means that analysts do not have enough information to work out their true market value.

Reforming this area should be a key part of any proposal to reinstate a requirement for an operating and financial review (OFR) section in company reports, reform of which was unexpectedly dropped by the Government two years ago.

A team of academics at Cass Business School at London’s City University analysed three unseen factors involved in innovation – often known as 'intangibles' - and their relation to business performance in almost 700 manufacturing and services companies.

The factors were human capital (people and teams), structural capital (the processes, information systems and patents that remain when employees leave), and relational capital (links with customers, suppliers and other stakeholders).

They found that conventional measures, typified in the DTI’s Innovation Index’s focus on R&D spend and patents, fail to reflect the drivers and effects of innovation in services. The new analysis provides a better way of viewing innovation in service firms, and gets beneath the surface of such factors as R&D spend to identify the underlying processes that ensure this is used effectively.

A separate analysis of 2003 annual reports for 150 companies revealed that their coverage of intangibles was skewed towards their relational capital and away from human capital (60 per cent of commentary focusing on this) with just 14 per cent of mentions relating to human capital.

One likely explanation is that companies want to assure the market of their prospects by focusing on relations with customers and suppliers. The authors warn this risks taking attention will be drawn away from longer-term drivers of innovation involving people working in teams.

“While intangibles have grown in importance, conventional accounting technology, however, remains ill-equipped to account properly for them,” says Professor Chris Hendry, who led the research. “These findings suggest there is an economic rationale for firms’ current voluntary intellectual capital disclosures.”

However the weak focus on aspects of human capital that matter for innovation implies that much of what firms write about people in their annual reports has little bearing on future business performance. “This is not to say people don’t matter, but that firms either add much that is irrelevant to performance or that they do not emphasise what does matter,” he says

The authors say their findings show that any future attempt by regulators to produce a new OFR must ensure it selects the correct key performance indicators to accompany the text, which the revised UK OFR had required.

The research also highlights investors’ attitudes towards company strategy and risk. Interviews with 27 key figures including analysts and fund managers found that investors look for a clear innovation strategy, which has a short- and long-term view of where returns can be generated.

Risk is seen as something companies should respond to positively rather than quantify, moderate and manage downwards. Avoiding risk altogether certainly won’t generate abnormal or even acceptable returns in a competitive climate. This justifies innovation and provides a hook for reporting which any new OFR would do well to embrace.

Annika Howard | alfa
Further information:
http://www.esrc.ac.uk

More articles from Business and Finance:

nachricht Uncovering decades of questionable investments
18.01.2018 | University of Texas at Austin, Texas Advanced Computing Center

nachricht Corporate coworking as a driver of innovation
22.11.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO

All articles from Business and Finance >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Artificial agent designs quantum experiments

On the way to an intelligent laboratory, physicists from Innsbruck and Vienna present an artificial agent that autonomously designs quantum experiments. In initial experiments, the system has independently (re)discovered experimental techniques that are nowadays standard in modern quantum optical laboratories. This shows how machines could play a more creative role in research in the future.

We carry smartphones in our pockets, the streets are dotted with semi-autonomous cars, but in the research laboratory experiments are still being designed by...

Im Focus: Scientists decipher key principle behind reaction of metalloenzymes

So-called pre-distorted states accelerate photochemical reactions too

What enables electrons to be transferred swiftly, for example during photosynthesis? An interdisciplinary team of researchers has worked out the details of how...

Im Focus: The first precise measurement of a single molecule's effective charge

For the first time, scientists have precisely measured the effective electrical charge of a single molecule in solution. This fundamental insight of an SNSF Professor could also pave the way for future medical diagnostics.

Electrical charge is one of the key properties that allows molecules to interact. Life itself depends on this phenomenon: many biological processes involve...

Im Focus: Paradigm shift in Paris: Encouraging an holistic view of laser machining

At the JEC World Composite Show in Paris in March 2018, the Fraunhofer Institute for Laser Technology ILT will be focusing on the latest trends and innovations in laser machining of composites. Among other things, researchers at the booth shared with the Aachen Center for Integrative Lightweight Production (AZL) will demonstrate how lasers can be used for joining, structuring, cutting and drilling composite materials.

No other industry has attracted as much public attention to composite materials as the automotive industry, which along with the aerospace industry is a driver...

Im Focus: Room-temperature multiferroic thin films and their properties

Scientists at Tokyo Institute of Technology (Tokyo Tech) and Tohoku University have developed high-quality GFO epitaxial films and systematically investigated their ferroelectric and ferromagnetic properties. They also demonstrated the room-temperature magnetocapacitance effects of these GFO thin films.

Multiferroic materials show magnetically driven ferroelectricity. They are attracting increasing attention because of their fascinating properties such as...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

10th International Symposium: “Advanced Battery Power – Kraftwerk Batterie” Münster, 10-11 April 2018

08.01.2018 | Event News

See, understand and experience the work of the future

11.12.2017 | Event News

Innovative strategies to tackle parasitic worms

08.12.2017 | Event News

 
Latest News

Let the good tubes roll

19.01.2018 | Materials Sciences

How cancer metastasis happens: Researchers reveal a key mechanism

19.01.2018 | Health and Medicine

Meteoritic stardust unlocks timing of supernova dust formation

19.01.2018 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>