Dr Gianvito Lanzolla, Senior Lecturer in Strategy at Cass, suggests that because the revolutionary conceptual shifts from analogue to digital technology took place in 2003 – 2004, with a focus on first mover advantage and innovations, subsequent developments within digital technologies are adjustments rather than major changes.
Dr Lanzolla comments: “Despite some outstanding examples of convergence such as Apple’s iPod and iTunes, and the BBC’s move into online distribution, effectively blending media and technology firms is, in fact, extremely difficult to achieve, and should not be pursued as a strategic priority. Technological leadership per se is no longer a driver of success. Winning customers’ hearts and minds is the new battlefield.”
While industry convergence has largely gone as far as it will go, device convergence can still be exploited. Telecommunication network operators, consumer electronics firms, and IT developers are competing to produce ‘all in one’ devices, and this ‘device convergence’ is the firms’ response to the move towards bundling more than one digital service together.
Dr Lanzolla adds: “Changes in consumer behaviour will not happen overnight. In the next five years, we will see a co-existence of ‘old’ consumption behaviours alongside the new, such as broadcasting TV and on-demand respectively. Media, telecommunication, consumer electronics and IT firms still lead consumers.”
For his research paper, ‘The Digital Revolution is Over’, Dr Lanzolla interviewed more than thirty executives and directors of leading media, telecoms, consumer electronics and information technology firms, including the BBC, Financial Times, ITV, Orange, Motorola, Samsung, Evening Standard, and Yahoo among others, and identified three ways in which companies can exploit ongoing digital transformations:
• To become the trusted gateway – by doing this the company will have a ‘privileged’ route to target the consumer.
• To segment customers in new ways, for example, by connecting people based on their interests and not where they live, thus providing the opportunity to create and offer tailored products and services.
• To build services for the digital world – all analogue services will become digital and create business opportunities such as services to enable online advertising, digital rights management, and services for online payments.
Dr Lanzolla commented: “Companies in sectors that are poorly or completely under-regulated, such as internet media, are trying to set up a pre-emptive strategy by creating a favourable competitive situation that the regulator will have to confront at some point in the future.”
Dimitra Koutsantoni | alfa
Microtechnology industry is hiring – positive developments of past years continue
09.04.2018 | IVAM Fachverband für Mikrotechnik
RWI/ISL-Container Throughput Index with minor decline on a high overall level
20.03.2018 | RWI – Leibniz-Institut für Wirtschaftsforschung
At the Hannover Messe 2018, the Bundesanstalt für Materialforschung und-prüfung (BAM) will show how, in the future, astronauts could produce their own tools or spare parts in zero gravity using 3D printing. This will reduce, weight and transport costs for space missions. Visitors can experience the innovative additive manufacturing process live at the fair.
Powder-based additive manufacturing in zero gravity is the name of the project in which a component is produced by applying metallic powder layers and then...
Physicists at the Laboratory for Attosecond Physics, which is jointly run by Ludwig-Maximilians-Universität and the Max Planck Institute of Quantum Optics, have developed a high-power laser system that generates ultrashort pulses of light covering a large share of the mid-infrared spectrum. The researchers envisage a wide range of applications for the technology – in the early diagnosis of cancer, for instance.
Molecules are the building blocks of life. Like all other organisms, we are made of them. They control our biorhythm, and they can also reflect our state of...
University of Connecticut researchers have created a biodegradable composite made of silk fibers that can be used to repair broken load-bearing bones without the complications sometimes presented by other materials.
Repairing major load-bearing bones such as those in the leg can be a long and uncomfortable process.
Study published in the journal ACS Applied Materials & Interfaces is the outcome of an international effort that included teams from Dresden and Berlin in Germany, and the US.
Scientists at the Helmholtz-Zentrum Dresden-Rossendorf (HZDR) together with colleagues from the Helmholtz-Zentrum Berlin (HZB) and the University of Virginia...
Novel highly efficient and brilliant gamma-ray source: Based on model calculations, physicists of the Max PIanck Institute for Nuclear Physics in Heidelberg propose a novel method for an efficient high-brilliance gamma-ray source. A giant collimated gamma-ray pulse is generated from the interaction of a dense ultra-relativistic electron beam with a thin solid conductor. Energetic gamma-rays are copiously produced as the electron beam splits into filaments while propagating across the conductor. The resulting gamma-ray energy and flux enable novel experiments in nuclear and fundamental physics.
The typical wavelength of light interacting with an object of the microcosm scales with the size of this object. For atoms, this ranges from visible light to...
13.04.2018 | Event News
12.04.2018 | Event News
09.04.2018 | Event News
25.04.2018 | Physics and Astronomy
25.04.2018 | Physics and Astronomy
25.04.2018 | Information Technology