Dr Gianvito Lanzolla, Senior Lecturer in Strategy at Cass, suggests that because the revolutionary conceptual shifts from analogue to digital technology took place in 2003 – 2004, with a focus on first mover advantage and innovations, subsequent developments within digital technologies are adjustments rather than major changes.
Dr Lanzolla comments: “Despite some outstanding examples of convergence such as Apple’s iPod and iTunes, and the BBC’s move into online distribution, effectively blending media and technology firms is, in fact, extremely difficult to achieve, and should not be pursued as a strategic priority. Technological leadership per se is no longer a driver of success. Winning customers’ hearts and minds is the new battlefield.”
While industry convergence has largely gone as far as it will go, device convergence can still be exploited. Telecommunication network operators, consumer electronics firms, and IT developers are competing to produce ‘all in one’ devices, and this ‘device convergence’ is the firms’ response to the move towards bundling more than one digital service together.
Dr Lanzolla adds: “Changes in consumer behaviour will not happen overnight. In the next five years, we will see a co-existence of ‘old’ consumption behaviours alongside the new, such as broadcasting TV and on-demand respectively. Media, telecommunication, consumer electronics and IT firms still lead consumers.”
For his research paper, ‘The Digital Revolution is Over’, Dr Lanzolla interviewed more than thirty executives and directors of leading media, telecoms, consumer electronics and information technology firms, including the BBC, Financial Times, ITV, Orange, Motorola, Samsung, Evening Standard, and Yahoo among others, and identified three ways in which companies can exploit ongoing digital transformations:
• To become the trusted gateway – by doing this the company will have a ‘privileged’ route to target the consumer.
• To segment customers in new ways, for example, by connecting people based on their interests and not where they live, thus providing the opportunity to create and offer tailored products and services.
• To build services for the digital world – all analogue services will become digital and create business opportunities such as services to enable online advertising, digital rights management, and services for online payments.
Dr Lanzolla commented: “Companies in sectors that are poorly or completely under-regulated, such as internet media, are trying to set up a pre-emptive strategy by creating a favourable competitive situation that the regulator will have to confront at some point in the future.”
Dimitra Koutsantoni | alfa
Uncovering decades of questionable investments
18.01.2018 | University of Texas at Austin, Texas Advanced Computing Center
Corporate coworking as a driver of innovation
22.11.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO
Physicists have developed a technique based on optical microscopy that can be used to create images of atoms on the nanoscale. In particular, the new method allows the imaging of quantum dots in a semiconductor chip. Together with colleagues from the University of Bochum, scientists from the University of Basel’s Department of Physics and the Swiss Nanoscience Institute reported the findings in the journal Nature Photonics.
Microscopes allow us to see structures that are otherwise invisible to the human eye. However, conventional optical microscopes cannot be used to image...
On the way to an intelligent laboratory, physicists from Innsbruck and Vienna present an artificial agent that autonomously designs quantum experiments. In initial experiments, the system has independently (re)discovered experimental techniques that are nowadays standard in modern quantum optical laboratories. This shows how machines could play a more creative role in research in the future.
We carry smartphones in our pockets, the streets are dotted with semi-autonomous cars, but in the research laboratory experiments are still being designed by...
What enables electrons to be transferred swiftly, for example during photosynthesis? An interdisciplinary team of researchers has worked out the details of how...
For the first time, scientists have precisely measured the effective electrical charge of a single molecule in solution. This fundamental insight of an SNSF Professor could also pave the way for future medical diagnostics.
Electrical charge is one of the key properties that allows molecules to interact. Life itself depends on this phenomenon: many biological processes involve...
At the JEC World Composite Show in Paris in March 2018, the Fraunhofer Institute for Laser Technology ILT will be focusing on the latest trends and innovations in laser machining of composites. Among other things, researchers at the booth shared with the Aachen Center for Integrative Lightweight Production (AZL) will demonstrate how lasers can be used for joining, structuring, cutting and drilling composite materials.
No other industry has attracted as much public attention to composite materials as the automotive industry, which along with the aerospace industry is a driver...
08.01.2018 | Event News
11.12.2017 | Event News
08.12.2017 | Event News
23.01.2018 | Life Sciences
23.01.2018 | Earth Sciences
23.01.2018 | Physics and Astronomy