Dr Gianvito Lanzolla, Senior Lecturer in Strategy at Cass, suggests that because the revolutionary conceptual shifts from analogue to digital technology took place in 2003 – 2004, with a focus on first mover advantage and innovations, subsequent developments within digital technologies are adjustments rather than major changes.
Dr Lanzolla comments: “Despite some outstanding examples of convergence such as Apple’s iPod and iTunes, and the BBC’s move into online distribution, effectively blending media and technology firms is, in fact, extremely difficult to achieve, and should not be pursued as a strategic priority. Technological leadership per se is no longer a driver of success. Winning customers’ hearts and minds is the new battlefield.”
While industry convergence has largely gone as far as it will go, device convergence can still be exploited. Telecommunication network operators, consumer electronics firms, and IT developers are competing to produce ‘all in one’ devices, and this ‘device convergence’ is the firms’ response to the move towards bundling more than one digital service together.
Dr Lanzolla adds: “Changes in consumer behaviour will not happen overnight. In the next five years, we will see a co-existence of ‘old’ consumption behaviours alongside the new, such as broadcasting TV and on-demand respectively. Media, telecommunication, consumer electronics and IT firms still lead consumers.”
For his research paper, ‘The Digital Revolution is Over’, Dr Lanzolla interviewed more than thirty executives and directors of leading media, telecoms, consumer electronics and information technology firms, including the BBC, Financial Times, ITV, Orange, Motorola, Samsung, Evening Standard, and Yahoo among others, and identified three ways in which companies can exploit ongoing digital transformations:
• To become the trusted gateway – by doing this the company will have a ‘privileged’ route to target the consumer.
• To segment customers in new ways, for example, by connecting people based on their interests and not where they live, thus providing the opportunity to create and offer tailored products and services.
• To build services for the digital world – all analogue services will become digital and create business opportunities such as services to enable online advertising, digital rights management, and services for online payments.
Dr Lanzolla commented: “Companies in sectors that are poorly or completely under-regulated, such as internet media, are trying to set up a pre-emptive strategy by creating a favourable competitive situation that the regulator will have to confront at some point in the future.”
Dimitra Koutsantoni | alfa
Mathematical confirmation: Rewiring financial networks reduces systemic risk
22.06.2017 | International Institute for Applied Systems Analysis (IIASA)
Frugal Innovations: when less is more
19.04.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO
Salmonellae are dangerous pathogens that enter the body via contaminated food and can cause severe infections. But these bacteria are also known to target...
University of Maryland researchers contribute to historic detection of gravitational waves and light created by event
On August 17, 2017, at 12:41:04 UTC, scientists made the first direct observation of a merger between two neutron stars--the dense, collapsed cores that remain...
Seven new papers describe the first-ever detection of light from a gravitational wave source. The event, caused by two neutron stars colliding and merging together, was dubbed GW170817 because it sent ripples through space-time that reached Earth on 2017 August 17. Around the world, hundreds of excited astronomers mobilized quickly and were able to observe the event using numerous telescopes, providing a wealth of new data.
Previous detections of gravitational waves have all involved the merger of two black holes, a feat that won the 2017 Nobel Prize in Physics earlier this month....
Material defects in end products can quickly result in failures in many areas of industry, and have a massive impact on the safe use of their products. This is why, in the field of quality assurance, intelligent, nondestructive sensor systems play a key role. They allow testing components and parts in a rapid and cost-efficient manner without destroying the actual product or changing its surface. Experts from the Fraunhofer IZFP in Saarbrücken will be presenting two exhibits at the Blechexpo in Stuttgart from 7–10 November 2017 that allow fast, reliable, and automated characterization of materials and detection of defects (Hall 5, Booth 5306).
When quality testing uses time-consuming destructive test methods, it can result in enormous costs due to damaging or destroying the products. And given that...
Using a new cooling technique MPQ scientists succeed at observing collisions in a dense beam of cold and slow dipolar molecules.
How do chemical reactions proceed at extremely low temperatures? The answer requires the investigation of molecular samples that are cold, dense, and slow at...
23.10.2017 | Event News
17.10.2017 | Event News
10.10.2017 | Event News
23.10.2017 | Life Sciences
23.10.2017 | Physics and Astronomy
23.10.2017 | Health and Medicine