Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Mobile Shoppers, an Opportunity for Retail?

10.12.2012
Consumer shopping patterns this holiday season point to a very clear trend: mobile shopping is increasing in popularity.

In the past, mobile and online shopping have been viewed as a threat to traditional brick-and mortar stores, but Brent Smith, Ph.D., associate professor of marketing at Saint Joseph's University, sees an opportunity for retailers to connect with tech-savvy consumers through their mobile devices.

According to the online payment service provider PayPal, the number of people shopping on mobile devices shot up by 173 percent on 'Black Friday' compared to the equivalent day in 2011.

"It's a make or break time," says Smith. "Retailers must tap into mobile devices will gain a competitive edge. Otherwise, they risk being perceived as out-of-touch, hurting their top-of-mind awareness, and becoming irrelevant."

For retailers that recognize the importance of engaging mobile shoppers, Smith offers the following five tips:

1. There's an app for that. Make it easy for shoppers to learn about your products, special promotions and where to get them.

2. Don't be obnoxious. Rather than deluge consumers inboxes with daily emails, make them feel special and give them unique offers; such as expiring QR codes accessible or redeemable only via a smartphone.

3. Do market research. Learn who is most likely to buy your product. Which buyers are most likely to bite on early deals? What level of discount tends to attract certain buyers? Who are your last minute or impulse shoppers?

4. Have a mobile-friendly website. In a recent Google survey, 67 percent of people said they are more likely to buy from a site that is mobile-friendly. Conversely, people said that if a site didn’t work well with their mobile device, it was an indication that the company didn’t care about their business.

5. Market to multiple segments. Expect buyers to utilize multiple methods for accessing information about products and discounts. Retailers should direct marketing efforts toward multiple segments — mobile devices, social media, website and in-store.

Smith can be reached by e-mail at bsmith@sju.edu, by phone at 610-660-3448 or by contacting the Office of University Communications at 610-660-1355.

B. Smith | Newswise
Further information:
http://www.sju.edu

Further reports about: Opportunity Retailers mobile device shoppers

More articles from Business and Finance:

nachricht Mathematical confirmation: Rewiring financial networks reduces systemic risk
22.06.2017 | International Institute for Applied Systems Analysis (IIASA)

nachricht Frugal Innovations: when less is more
19.04.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO

All articles from Business and Finance >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Fizzy soda water could be key to clean manufacture of flat wonder material: Graphene

Whether you call it effervescent, fizzy, or sparkling, carbonated water is making a comeback as a beverage. Aside from quenching thirst, researchers at the University of Illinois at Urbana-Champaign have discovered a new use for these "bubbly" concoctions that will have major impact on the manufacturer of the world's thinnest, flattest, and one most useful materials -- graphene.

As graphene's popularity grows as an advanced "wonder" material, the speed and quality at which it can be manufactured will be paramount. With that in mind,...

Im Focus: Exotic quantum states made from light: Physicists create optical “wells” for a super-photon

Physicists at the University of Bonn have managed to create optical hollows and more complex patterns into which the light of a Bose-Einstein condensate flows. The creation of such highly low-loss structures for light is a prerequisite for complex light circuits, such as for quantum information processing for a new generation of computers. The researchers are now presenting their results in the journal Nature Photonics.

Light particles (photons) occur as tiny, indivisible portions. Many thousands of these light portions can be merged to form a single super-photon if they are...

Im Focus: Circular RNA linked to brain function

For the first time, scientists have shown that circular RNA is linked to brain function. When a RNA molecule called Cdr1as was deleted from the genome of mice, the animals had problems filtering out unnecessary information – like patients suffering from neuropsychiatric disorders.

While hundreds of circular RNAs (circRNAs) are abundant in mammalian brains, one big question has remained unanswered: What are they actually good for? In the...

Im Focus: RAVAN CubeSat measures Earth's outgoing energy

An experimental small satellite has successfully collected and delivered data on a key measurement for predicting changes in Earth's climate.

The Radiometer Assessment using Vertically Aligned Nanotubes (RAVAN) CubeSat was launched into low-Earth orbit on Nov. 11, 2016, in order to test new...

Im Focus: Scientists shine new light on the “other high temperature superconductor”

A study led by scientists of the Max Planck Institute for the Structure and Dynamics of Matter (MPSD) at the Center for Free-Electron Laser Science in Hamburg presents evidence of the coexistence of superconductivity and “charge-density-waves” in compounds of the poorly-studied family of bismuthates. This observation opens up new perspectives for a deeper understanding of the phenomenon of high-temperature superconductivity, a topic which is at the core of condensed matter research since more than 30 years. The paper by Nicoletti et al has been published in the PNAS.

Since the beginning of the 20th century, superconductivity had been observed in some metals at temperatures only a few degrees above the absolute zero (minus...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Call for Papers – ICNFT 2018, 5th International Conference on New Forming Technology

16.08.2017 | Event News

Sustainability is the business model of tomorrow

04.08.2017 | Event News

Clash of Realities 2017: Registration now open. International Conference at TH Köln

26.07.2017 | Event News

 
Latest News

A Map of the Cell’s Power Station

18.08.2017 | Life Sciences

Engineering team images tiny quasicrystals as they form

18.08.2017 | Physics and Astronomy

Researchers printed graphene-like materials with inkjet

18.08.2017 | Materials Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>