Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Will a new-generation shopping mall become established in Japan?

17.10.2008
Following in the footsteps of the United States, Japan seems to gradually challenge lifestyle centers. In spite of the depressed state of the economy, Japan has a considerable number of wealthy people who establish and respect their own life style.

“Lifestyle centers” originated in United States. Will a new-generation shopping mall become established in Japan?

Tomoo Noguchi,
Professor, School of Social Sciences, Waseda University
ENCLOSED MALL AS A THING OF THE PAST
Around 2006, when I left for Stanford University as a visiting scholar, Japan experienced some special “events” that focus a spotlight on shopping centers. They are sequential openings of new shopping centers including “suburban shopping centers” by AEON mall and Diamond City (these two were merged in 2007), “urban sensitive shopping centers” such as Tokyo Midtown, Omotesando Hills, and “Ekinaka shopping centers (called “ecute”) by JR East Station Retailing.

With sophisticated interior and exterior as well as attractive tenant shops, these shopping centers succeeded to stimulate buying motives of Japanese consumers and to become established as fashionable and convenient commercial facility.

Most of these shopping centers are box type facilities where many tenant shops are enclosed as a whole with a big roof of one building, called “enclosed malls” in United States. Now in the United States, however, enclosed malls of “cookie-cutter” style are regarded as a thing of the past, while open-air shopping centers without roof are enjoying popularity.

TYPICAL OPEN-AIR TYPE SHOPPING CENTER

One representative of open-air type shopping centers is a lifestyle center. In general, a lifestyle center is a congregate facility of free standing shops without any special anchor tenant. It features elaborate building complex, beautiful landscape including boardwalks and fountains, entertainment facilities including cinema complex and selected restaurants, and parking lots just in front of tenant shops for convenient shopping. A lifestyle center is not just a place where people come to buy goods, but a place where people stay for an extended period of time to enjoy their own life (lifestyle).

The history of a congregate style shopping center can go back to some decades ago. Country Club Plaza, opening in Kansas City, Missouri in 1922 and being the oldest shopping center in the United States, is an open-air style facility. Actually this is an outstanding lifestyle center which provides more than 120 retail shops adopting Spanish architecture as well as arts and fountains of European taste, leading to continued high popularity.

However, lifestyle centers, a key player among the current shopping centers in the Unites States, are products of “New Wave” generated in the 1990’s, when consumers were leaving ticky-tacky regional shopping centers which are representative of enclosed malls. Though lifestyle centers are statistically found in less than 200 areas only, the number of them is increasing because most of new developments assume this style.

Now, lifestyle centers demonstrate a clear tendency toward diversification. Development vectors are separated into various models. For example, “authentic tradition oriented” model as found in the town square in Las Vegas, California, where traditional architecture styles all over the world are incorporated into buildings, “amenity oriented” model as found in The Americana at Brand in Glendale, California, where a massive fountain square and facility for relaxation are provided, and “miniature city oriented” model as found in The Domain in Austin, Texas, where retail tenants, restaurants, offices, residences, and even hotels are located in one site of as large as 700,000 square feet for so-called synergy.

EXPECTATION FOR FULL-SCALE PREVALENCE IN JAPAN

Following in the footsteps of the United States, Japan seems to gradually challenge lifestyle centers. However, full-scale American lifestyle centers have not emerged yet. Despite different opinions, I expect lifestyle centers are also increasing in Japan.
In spite of the depressed state of the economy, Japan has a considerable number of wealthy people who establish and respect their own life style. Further more people are adhering to slow life and naturalism recently. That is, an increased number of people want to spend quality time while enjoying spacious landscape in the bright sunshine.

I believe lifestyle centers can provide the best relaxation space for such people.

Tomoo Noguchi,
Professor, School of Social Sciences, Waseda University
Profile and main works
The author is now a professor at School of Social Sciences, Waseda University. He got Ph. D at Graduate School of Commerce and Management, Hitotsubashi University in 1984. Following an associate professor at Yokohama City University, he was appointed an associate professor at Waseda University in 1992, and promoted to the current position in 1993. For a period from March 2006 to March 2008, he mainly studied American commerce as visiting scholar at Economics Department, Stanford University. His main works include “Distribution, Mega-battle” (Nikkei Publishing Inc.), “The Revolution of I Type Distribution” (Kodansha Ltd.), and “PB strategy in an era of price destruction” (Nikkei Publishing Inc.).

Tomoo Noguchi | ResearchSEA
Further information:
http://www.researchsea.com
http://www.yomiuri.co.jp/adv/wol/dy/opinion/society_080929.htm
http://www.waseda.jp

More articles from Business and Finance:

nachricht Mathematical confirmation: Rewiring financial networks reduces systemic risk
22.06.2017 | International Institute for Applied Systems Analysis (IIASA)

nachricht Frugal Innovations: when less is more
19.04.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO

All articles from Business and Finance >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Smart sensors for efficient processes

Material defects in end products can quickly result in failures in many areas of industry, and have a massive impact on the safe use of their products. This is why, in the field of quality assurance, intelligent, nondestructive sensor systems play a key role. They allow testing components and parts in a rapid and cost-efficient manner without destroying the actual product or changing its surface. Experts from the Fraunhofer IZFP in Saarbrücken will be presenting two exhibits at the Blechexpo in Stuttgart from 7–10 November 2017 that allow fast, reliable, and automated characterization of materials and detection of defects (Hall 5, Booth 5306).

When quality testing uses time-consuming destructive test methods, it can result in enormous costs due to damaging or destroying the products. And given that...

Im Focus: Cold molecules on collision course

Using a new cooling technique MPQ scientists succeed at observing collisions in a dense beam of cold and slow dipolar molecules.

How do chemical reactions proceed at extremely low temperatures? The answer requires the investigation of molecular samples that are cold, dense, and slow at...

Im Focus: Shrinking the proton again!

Scientists from the Max Planck Institute of Quantum Optics, using high precision laser spectroscopy of atomic hydrogen, confirm the surprisingly small value of the proton radius determined from muonic hydrogen.

It was one of the breakthroughs of the year 2010: Laser spectroscopy of muonic hydrogen resulted in a value for the proton charge radius that was significantly...

Im Focus: New nanomaterial can extract hydrogen fuel from seawater

Hybrid material converts more sunlight and can weather seawater's harsh conditions

It's possible to produce hydrogen to power fuel cells by extracting the gas from seawater, but the electricity required to do it makes the process costly. UCF...

Im Focus: Small collisions make big impact on Mercury's thin atmosphere

Mercury, our smallest planetary neighbor, has very little to call an atmosphere, but it does have a strange weather pattern: morning micro-meteor showers.

Recent modeling along with previously published results from NASA's MESSENGER spacecraft -- short for Mercury Surface, Space Environment, Geochemistry and...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

World Health Summit 2017: International experts set the course for the future of Global Health

10.10.2017 | Event News

Climate Engineering Conference 2017 Opens in Berlin

10.10.2017 | Event News

Conference Week RRR2017 on Renewable Resources from Wet and Rewetted Peatlands

28.09.2017 | Event News

 
Latest News

A single photon reveals quantum entanglement of 16 million atoms

16.10.2017 | Physics and Astronomy

The melting ice makes the sea around Greenland less saline

16.10.2017 | Earth Sciences

On the generation of solar spicules and Alfvenic waves

16.10.2017 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>