Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Will a new-generation shopping mall become established in Japan?

17.10.2008
Following in the footsteps of the United States, Japan seems to gradually challenge lifestyle centers. In spite of the depressed state of the economy, Japan has a considerable number of wealthy people who establish and respect their own life style.

“Lifestyle centers” originated in United States. Will a new-generation shopping mall become established in Japan?

Tomoo Noguchi,
Professor, School of Social Sciences, Waseda University
ENCLOSED MALL AS A THING OF THE PAST
Around 2006, when I left for Stanford University as a visiting scholar, Japan experienced some special “events” that focus a spotlight on shopping centers. They are sequential openings of new shopping centers including “suburban shopping centers” by AEON mall and Diamond City (these two were merged in 2007), “urban sensitive shopping centers” such as Tokyo Midtown, Omotesando Hills, and “Ekinaka shopping centers (called “ecute”) by JR East Station Retailing.

With sophisticated interior and exterior as well as attractive tenant shops, these shopping centers succeeded to stimulate buying motives of Japanese consumers and to become established as fashionable and convenient commercial facility.

Most of these shopping centers are box type facilities where many tenant shops are enclosed as a whole with a big roof of one building, called “enclosed malls” in United States. Now in the United States, however, enclosed malls of “cookie-cutter” style are regarded as a thing of the past, while open-air shopping centers without roof are enjoying popularity.

TYPICAL OPEN-AIR TYPE SHOPPING CENTER

One representative of open-air type shopping centers is a lifestyle center. In general, a lifestyle center is a congregate facility of free standing shops without any special anchor tenant. It features elaborate building complex, beautiful landscape including boardwalks and fountains, entertainment facilities including cinema complex and selected restaurants, and parking lots just in front of tenant shops for convenient shopping. A lifestyle center is not just a place where people come to buy goods, but a place where people stay for an extended period of time to enjoy their own life (lifestyle).

The history of a congregate style shopping center can go back to some decades ago. Country Club Plaza, opening in Kansas City, Missouri in 1922 and being the oldest shopping center in the United States, is an open-air style facility. Actually this is an outstanding lifestyle center which provides more than 120 retail shops adopting Spanish architecture as well as arts and fountains of European taste, leading to continued high popularity.

However, lifestyle centers, a key player among the current shopping centers in the Unites States, are products of “New Wave” generated in the 1990’s, when consumers were leaving ticky-tacky regional shopping centers which are representative of enclosed malls. Though lifestyle centers are statistically found in less than 200 areas only, the number of them is increasing because most of new developments assume this style.

Now, lifestyle centers demonstrate a clear tendency toward diversification. Development vectors are separated into various models. For example, “authentic tradition oriented” model as found in the town square in Las Vegas, California, where traditional architecture styles all over the world are incorporated into buildings, “amenity oriented” model as found in The Americana at Brand in Glendale, California, where a massive fountain square and facility for relaxation are provided, and “miniature city oriented” model as found in The Domain in Austin, Texas, where retail tenants, restaurants, offices, residences, and even hotels are located in one site of as large as 700,000 square feet for so-called synergy.

EXPECTATION FOR FULL-SCALE PREVALENCE IN JAPAN

Following in the footsteps of the United States, Japan seems to gradually challenge lifestyle centers. However, full-scale American lifestyle centers have not emerged yet. Despite different opinions, I expect lifestyle centers are also increasing in Japan.
In spite of the depressed state of the economy, Japan has a considerable number of wealthy people who establish and respect their own life style. Further more people are adhering to slow life and naturalism recently. That is, an increased number of people want to spend quality time while enjoying spacious landscape in the bright sunshine.

I believe lifestyle centers can provide the best relaxation space for such people.

Tomoo Noguchi,
Professor, School of Social Sciences, Waseda University
Profile and main works
The author is now a professor at School of Social Sciences, Waseda University. He got Ph. D at Graduate School of Commerce and Management, Hitotsubashi University in 1984. Following an associate professor at Yokohama City University, he was appointed an associate professor at Waseda University in 1992, and promoted to the current position in 1993. For a period from March 2006 to March 2008, he mainly studied American commerce as visiting scholar at Economics Department, Stanford University. His main works include “Distribution, Mega-battle” (Nikkei Publishing Inc.), “The Revolution of I Type Distribution” (Kodansha Ltd.), and “PB strategy in an era of price destruction” (Nikkei Publishing Inc.).

Tomoo Noguchi | ResearchSEA
Further information:
http://www.researchsea.com
http://www.yomiuri.co.jp/adv/wol/dy/opinion/society_080929.htm
http://www.waseda.jp

More articles from Business and Finance:

nachricht Corporate coworking as a driver of innovation
22.11.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO

nachricht Mathematical confirmation: Rewiring financial networks reduces systemic risk
22.06.2017 | International Institute for Applied Systems Analysis (IIASA)

All articles from Business and Finance >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: First-of-its-kind chemical oscillator offers new level of molecular control

DNA molecules that follow specific instructions could offer more precise molecular control of synthetic chemical systems, a discovery that opens the door for engineers to create molecular machines with new and complex behaviors.

Researchers have created chemical amplifiers and a chemical oscillator using a systematic method that has the potential to embed sophisticated circuit...

Im Focus: Long-lived storage of a photonic qubit for worldwide teleportation

MPQ scientists achieve long storage times for photonic quantum bits which break the lower bound for direct teleportation in a global quantum network.

Concerning the development of quantum memories for the realization of global quantum networks, scientists of the Quantum Dynamics Division led by Professor...

Im Focus: Electromagnetic water cloak eliminates drag and wake

Detailed calculations show water cloaks are feasible with today's technology

Researchers have developed a water cloaking concept based on electromagnetic forces that could eliminate an object's wake, greatly reducing its drag while...

Im Focus: Scientists channel graphene to understand filtration and ion transport into cells

Tiny pores at a cell's entryway act as miniature bouncers, letting in some electrically charged atoms--ions--but blocking others. Operating as exquisitely sensitive filters, these "ion channels" play a critical role in biological functions such as muscle contraction and the firing of brain cells.

To rapidly transport the right ions through the cell membrane, the tiny channels rely on a complex interplay between the ions and surrounding molecules,...

Im Focus: Towards data storage at the single molecule level

The miniaturization of the current technology of storage media is hindered by fundamental limits of quantum mechanics. A new approach consists in using so-called spin-crossover molecules as the smallest possible storage unit. Similar to normal hard drives, these special molecules can save information via their magnetic state. A research team from Kiel University has now managed to successfully place a new class of spin-crossover molecules onto a surface and to improve the molecule’s storage capacity. The storage density of conventional hard drives could therefore theoretically be increased by more than one hundred fold. The study has been published in the scientific journal Nano Letters.

Over the past few years, the building blocks of storage media have gotten ever smaller. But further miniaturization of the current technology is hindered by...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

See, understand and experience the work of the future

11.12.2017 | Event News

Innovative strategies to tackle parasitic worms

08.12.2017 | Event News

AKL’18: The opportunities and challenges of digitalization in the laser industry

07.12.2017 | Event News

 
Latest News

Engineers program tiny robots to move, think like insects

15.12.2017 | Power and Electrical Engineering

One in 5 materials chemistry papers may be wrong, study suggests

15.12.2017 | Materials Sciences

New antbird species discovered in Peru by LSU ornithologists

15.12.2017 | Life Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>