Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Consumers need carrots, not sticks, to make ‘green’ choices

13.12.2005


With the amount of shopping days until Christmas fast running out, consumers who would like to make ‘green’ choices are often helpless to change their behaviour, according to research at the University of Surrey. The project, which was funded by ESRC, warns policymakers that eco-taxes and information campaigns have only a limited impact on how people behave. ‘Many people care about the environment but they are stuck in unsustainable patterns of behaviour because they just don’t have access to reliable, affordable alternatives. It is wrong to assume that they have free choice in the matter,’ says Professor Tim Jackson who carried out the research. ‘Consumers need practical incentives to buy ‘green’ goods and services and a very clear signal that the government is putting its own house in order.’



The Surrey findings are based on a study of the extensive literature on consumption, consumer behaviour and behavioural change. ‘Many studies have found a kind of insatiability and irrationality in modern society. People buy more and more stuff – way beyond what they appear to need,’ says Jackson. ‘But consumer goods play important roles in defining who we are and giving a sense of meaning and purpose to our lives. Asking people to give all that up, without offering decent alternatives, is not really an option.’

The research also highlights the social constraints that face more deprived communities in their efforts to act more sustainably. ‘Poorer households have less money to afford organic foods, more efficient appliances or fair trade goods,’ Jackson explains. ‘But they also face a raft of other disadvantages. Access to a clean environment, affordable public transport and convenient recycling facilities are often worse in more deprived areas.’


It isn’t all doom and gloom however. The Surrey research documents a range of options open to policy-makers seeking to encourage more sustainable lifestyles. ‘Government has a vital role to play in nurturing and supporting community-based initiatives for social change: neighbourhood wind farms, school transport plans, car-sharing schemes, cycle routes and better recycling facilities. Social support is vital in encouraging people to break unsustainable habits,’ Jackson says.

William Godwin | alfa
Further information:
http://www.esrc.ac.uk

More articles from Earth Sciences:

nachricht Less radiation in inner Van Allen belt than previously believed
21.03.2017 | DOE/Los Alamos National Laboratory

nachricht Mars volcano, Earth's dinosaurs went extinct about the same time
21.03.2017 | NASA/Goddard Space Flight Center

All articles from Earth Sciences >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Giant Magnetic Fields in the Universe

Astronomers from Bonn and Tautenburg in Thuringia (Germany) used the 100-m radio telescope at Effelsberg to observe several galaxy clusters. At the edges of these large accumulations of dark matter, stellar systems (galaxies), hot gas, and charged particles, they found magnetic fields that are exceptionally ordered over distances of many million light years. This makes them the most extended magnetic fields in the universe known so far.

The results will be published on March 22 in the journal „Astronomy & Astrophysics“.

Galaxy clusters are the largest gravitationally bound structures in the universe. With a typical extent of about 10 million light years, i.e. 100 times the...

Im Focus: Tracing down linear ubiquitination

Researchers at the Goethe University Frankfurt, together with partners from the University of Tübingen in Germany and Queen Mary University as well as Francis Crick Institute from London (UK) have developed a novel technology to decipher the secret ubiquitin code.

Ubiquitin is a small protein that can be linked to other cellular proteins, thereby controlling and modulating their functions. The attachment occurs in many...

Im Focus: Perovskite edges can be tuned for optoelectronic performance

Layered 2D material improves efficiency for solar cells and LEDs

In the eternal search for next generation high-efficiency solar cells and LEDs, scientists at Los Alamos National Laboratory and their partners are creating...

Im Focus: Polymer-coated silicon nanosheets as alternative to graphene: A perfect team for nanoelectronics

Silicon nanosheets are thin, two-dimensional layers with exceptional optoelectronic properties very similar to those of graphene. Albeit, the nanosheets are less stable. Now researchers at the Technical University of Munich (TUM) have, for the first time ever, produced a composite material combining silicon nanosheets and a polymer that is both UV-resistant and easy to process. This brings the scientists a significant step closer to industrial applications like flexible displays and photosensors.

Silicon nanosheets are thin, two-dimensional layers with exceptional optoelectronic properties very similar to those of graphene. Albeit, the nanosheets are...

Im Focus: Researchers Imitate Molecular Crowding in Cells

Enzymes behave differently in a test tube compared with the molecular scrum of a living cell. Chemists from the University of Basel have now been able to simulate these confined natural conditions in artificial vesicles for the first time. As reported in the academic journal Small, the results are offering better insight into the development of nanoreactors and artificial organelles.

Enzymes behave differently in a test tube compared with the molecular scrum of a living cell. Chemists from the University of Basel have now been able to...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

International Land Use Symposium ILUS 2017: Call for Abstracts and Registration open

20.03.2017 | Event News

CONNECT 2017: International congress on connective tissue

14.03.2017 | Event News

ICTM Conference: Turbine Construction between Big Data and Additive Manufacturing

07.03.2017 | Event News

 
Latest News

Pulverizing electronic waste is green, clean -- and cold

22.03.2017 | Materials Sciences

Astronomers hazard a ride in a 'drifting carousel' to understand pulsating stars

22.03.2017 | Physics and Astronomy

New gel-like coating beefs up the performance of lithium-sulfur batteries

22.03.2017 | Materials Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>