Siemens Healthcare has won the largest order for medical imaging equipment ever awarded to one single supplier in Latin America. Over the next three years, Siemens will deliver 60 highly innovative imaging systems and software to the private investor Alliar which intends to cover small cities in several Brazilian states with Siemens cutting edge magnetic resonance, computed tomography and molecular imaging systems increasing diagnostic confidence and allowing for earlier detection of diseases. The deal with Alliar ideally reflects Siemens’ strategic approach to support BRIC countries improving their healthcare infrastructure outside the big megacities in more rural areas.
“We chose Siemens, because the company offered the best combination of product quality delivering excellent results and high performance through the lowest downtime currently. It is truly a combination of affordable high technology systems with reliable and consistent results”, comments Dr. Francisco Maciel Junior, Vice President of Alliar. “Over the past years we formed a strong and trustful relationship to Alliar, which essentially lead us to this great success”, comments Armando Lopes, Country Sector Lead Brazil. “Over a long period of cooperation we learnt what’s important for Alliar and how we could best help them to reach their specific strategic goals. For instance, one decisive factor for Alliar was our leading process maturity.”
A growing economy (GDP real growth rate 7.5% in 2010) and 46.6 million private healthcare insurance employments are pushing and transforming the Brazilian healthcare market. In Brazil several business opportunities emerge to private investors; especially in the Healthcare Sector, the huge demand is covered by the private sector. Just in 2010 more than 30 deals of mergers and acquisitions changed the competitive landscape of healthcare providers to a more mature and professional administration.
Alliar was born from a successful merge of leading imaging diagnostic service companies in Brazil. The group’s main goal is to provide diagnostic services with high quality and affordable prices in small Brazilian cities which have a high economical potential but a lack of competitive imaging diagnostic centers.
The Siemens Healthcare Sector is one of the world's largest suppliers to the healthcare industry and a trendsetter in medical imaging, laboratory diagnostics, medical information technology and hearing aids. Siemens offers its customers products and solutions for the entire range of patient care from a single source – from prevention and early detection to diagnosis, and on to treatment and aftercare. By optimizing clinical workflows for the most common diseases, Siemens also makes healthcare faster, better and more cost-effective. Siemens Healthcare employs some 51,000 employees worldwide and operates around the world. In fiscal year 2011 (to September 30), the Sector posted revenue of 12.5 billion euros and profit of around 1.3 billion euros.
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