The findings are based on research conducted by Angelini, in collaboration with Samuel Bradley, assistant professor of advertising at Texas Tech University, and Sungkyoung Lee of Indiana University, which used ads that aired during the 2000 presidential election.
The research found that negative political advertising makes the body want to turn away physically, but the mind remembers negative messages, though sometimes incorrectly, Angelini says.
According to data released this week by the Wisconsin Advertising Project at the University of Wisconsin-Madison, “during the week of Sept. 28-Oct. 4, nearly 100 percent of the [John] McCain campaign’s advertisements were negative. During the same period, 34 percent of the [Barack] Obama campaign’s ads were negative.”
During the study, the researchers placed electrodes under the eyes of willing participants and showed them a series of 30-second ads from both the George W. Bush and Al Gore campaigns. The electrodes picked up on the “startle response,” the automatic eye movement typically seen in response to snakes, spiders and other threats. Compared to positive or neutral messages, negative advertising prompted greater reflex reactions and a desire to move away.
Andrea Boyle | Newswise Science News
Product placement: Only brands placed very prominently benefit from 3D technology
07.07.2016 | Alpen-Adria-Universität Klagenfurt
NASA Goddard network maintains communications from space to ground
02.03.2016 | NASA/Goddard Space Flight Center
Ultrafast lasers have introduced new possibilities in engraving ultrafine structures, and scientists are now also investigating how to use them to etch microstructures into thin glass. There are possible applications in analytics (lab on a chip) and especially in electronics and the consumer sector, where great interest has been shown.
This new method was born of a surprising phenomenon: irradiating glass in a particular way with an ultrafast laser has the effect of making the glass up to a...
Terahertz excitation of selected crystal vibrations leads to an effective magnetic field that drives coherent spin motion
Controlling functional properties by light is one of the grand goals in modern condensed matter physics and materials science. A new study now demonstrates how...
Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.
"The quantum socket is a wiring method that uses three-dimensional wires based on spring-loaded pins to address individual qubits," said Jeremy Béjanin, a PhD...
In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.
A research team at Worcester Polytechnic Institute (WPI) has developed a revolutionary, light-activated semiconductor nanocomposite material that can be used...
By forcefully embedding two silicon atoms in a diamond matrix, Sandia researchers have demonstrated for the first time on a single chip all the components needed to create a quantum bridge to link quantum computers together.
"People have already built small quantum computers," says Sandia researcher Ryan Camacho. "Maybe the first useful one won't be a single giant quantum computer...
14.10.2016 | Event News
14.10.2016 | Event News
12.10.2016 | Event News
27.10.2016 | Materials Sciences
27.10.2016 | Physics and Astronomy
27.10.2016 | Life Sciences