This study, published in the January issue of Mass Communication and Society, found that some TV viewers believe swearing on premium channels and cable is less offensive than vulgarity on broadcast channels. Similarly, viewers are more tolerant of swearing on the premium channels than they are on the advertiser supported cable channels. This differs from previous research, which found that how swear words reach people does not affect how offensive they are.
Authors Daniel Shafer and the late Barry Sapolsky, both from Florida State University, and Barbara Kaye from the University of Tennessee, Knoxville, School of Journalism and Electronic Media, also found sexually suggestive words as the most offensive and excretory language as moderately offensive, while more mild language and religious blasphemy were less offensive. This applies in general conversation or TV viewing.
The study consisted of 500 college students in the southeastern U.S. The students completed an online survey that asked them to rate the offensiveness of swear words over three types of programming: broadcast, cable, and premium channels. These students also answered questions on their political and religious views, as well as how often they swore themselves.
How offended they were by profanity was linked to the social, religious or political group they are affiliated with, the authors found. Swearing by college students, for example, was generally more accepted because it often was not taken literally: “College-age participants may be habituated to these words and do not find them as troubling as their status as indecent words banned from broadcast television would imply, indicating a connotative shift from their literal meanings to expressions of anger,” according to the authors. The study also found that women tend to be more offended by swearing than men, as are conservatives compared to liberals, and regular churchgoers compared to less religious individuals.
The increased use of colorful language in recent years on TV may make vulgarity more normal as might the lack of distinction between broadcast and cable channels, the authors wrote. Fewer people are watching channels broadcast directly over the air and those who remember doing so are become fewer and fewer as the population ages. Nonetheless, according to the study, viewers currently are much less likely to take offense to cursing by Dexter Morgan on Showtime or Conan O’Brien on TBS than by George Stephanopoulos on ABC.
C O N T A C T :
Charles Primm, UT Knoxville Media and Internal Relations (865-974-5180, firstname.lastname@example.org)
Charles Primm | EurekAlert!
On patrol in social networks
25.01.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO
Tile Based DASH Streaming for Virtual Reality with HEVC from Fraunhofer HHI
03.01.2017 | Fraunhofer-Institut für Nachrichtentechnik Heinrich-Hertz-Institut
The Institute of Semiconductor Technology and the Institute of Physical and Theoretical Chemistry, both members of the Laboratory for Emerging Nanometrology (LENA), at Technische Universität Braunschweig are partners in a new European research project entitled ChipScope, which aims to develop a completely new and extremely small optical microscope capable of observing the interior of living cells in real time. A consortium of 7 partners from 5 countries will tackle this issue with very ambitious objectives during a four-year research program.
To demonstrate the usefulness of this new scientific tool, at the end of the project the developed chip-sized microscope will be used to observe in real-time...
Astronomers from Bonn and Tautenburg in Thuringia (Germany) used the 100-m radio telescope at Effelsberg to observe several galaxy clusters. At the edges of these large accumulations of dark matter, stellar systems (galaxies), hot gas, and charged particles, they found magnetic fields that are exceptionally ordered over distances of many million light years. This makes them the most extended magnetic fields in the universe known so far.
The results will be published on March 22 in the journal „Astronomy & Astrophysics“.
Galaxy clusters are the largest gravitationally bound structures in the universe. With a typical extent of about 10 million light years, i.e. 100 times the...
Researchers at the Goethe University Frankfurt, together with partners from the University of Tübingen in Germany and Queen Mary University as well as Francis Crick Institute from London (UK) have developed a novel technology to decipher the secret ubiquitin code.
Ubiquitin is a small protein that can be linked to other cellular proteins, thereby controlling and modulating their functions. The attachment occurs in many...
In the eternal search for next generation high-efficiency solar cells and LEDs, scientists at Los Alamos National Laboratory and their partners are creating...
Silicon nanosheets are thin, two-dimensional layers with exceptional optoelectronic properties very similar to those of graphene. Albeit, the nanosheets are less stable. Now researchers at the Technical University of Munich (TUM) have, for the first time ever, produced a composite material combining silicon nanosheets and a polymer that is both UV-resistant and easy to process. This brings the scientists a significant step closer to industrial applications like flexible displays and photosensors.
Silicon nanosheets are thin, two-dimensional layers with exceptional optoelectronic properties very similar to those of graphene. Albeit, the nanosheets are...
20.03.2017 | Event News
14.03.2017 | Event News
07.03.2017 | Event News
29.03.2017 | Materials Sciences
29.03.2017 | Physics and Astronomy
29.03.2017 | Earth Sciences