Super Bowl Ads: Worth the Big Bucks

“Believe it or not, advertising on the Super Bowl can be downright economical,” says Bridges, an expert on branding and advertising. She gives eight reasons the Super Bowl is a unique opportunity for advertisers:

1. Exposure to nearly 100 million viewers of the game itself and to an attractive demographic.

2. Extensive publicity before and after the event in a variety of media and media channels.

3. Engagement levels of the audience in the ads are incredibly high (no zipping or zapping; people want to watch the commercials).

4. Excitement of game day can lead to positive feelings being associated with/transferred to the ads/advertisers.

5. Employee morale can be boosted, especially at a time when workers are looking for a reason to feel proud.

6. Evangelical word-of-mouth after the game (around the office water cooler, on the subway, in the checkout line, etc.) about favorite ads.

7. Extended ad life and exposure via airings on Internet sites devoted to Super Bowls ads, including YouTube and advertiser Web pages.

8. Elite image associated with Super Bowl stimulates an “eagle effect” — if a brand can fly high with the other eagles, it must be good.

“The bottom line…watching Super Bowl commercials is an event in itself,” Bridges says. But, she warns advertisers to steer clear of messages related to the bad economy. “Viewers want ads that make them smile, laugh or get choked up, not those that make them feel depressed,” she says.

Bridges has followed Super Bowl commercials for years and is available to analyze Super Bowl XLIV’s winners and losers.

For interviews contact Kerry M. King, kingkm@wfu.edu or
336.758.5237

Media Contact

Kerry M. King Newswise Science News

More Information:

http://www.wfu.edu

All latest news from the category: Communications Media

Engineering and research-driven innovations in the field of communications are addressed here, in addition to business developments in the field of media-wide communications.

innovations-report offers informative reports and articles related to interactive media, media management, digital television, E-business, online advertising and information and communications technologies.

Back to home

Comments (0)

Write a comment

Newest articles

Lighting up the future

New multidisciplinary research from the University of St Andrews could lead to more efficient televisions, computer screens and lighting. Researchers at the Organic Semiconductor Centre in the School of Physics and…

Researchers crack sugarcane’s complex genetic code

Sweet success: Scientists created a highly accurate reference genome for one of the most important modern crops and found a rare example of how genes confer disease resistance in plants….

Evolution of the most powerful ocean current on Earth

The Antarctic Circumpolar Current plays an important part in global overturning circulation, the exchange of heat and CO2 between the ocean and atmosphere, and the stability of Antarctica’s ice sheets….

Partners & Sponsors