Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

Social TV viewing is disappearing

15.01.2010
We are watching television together less and less often. "We are becoming more and more individualistic also in our choice of TV programs," says Jakob Bjur in a new dissertation from University of Gothenburgin Sweden.

In his dissertation work at the Department of Journalism, Media, and Communication, Jakob Bjur studied so-called social viewing.

In the past, watching TV was a social activity that brought people together. The whole family watched the same program on the same TV set, and when people went to work the next day they could be fairly sure that most other people had also seen the same program. This is no longer the case.

What once brought us together is now a source of fragmentation. Most families have several TVs, and they sit in different rooms and view different programs - if they watch TV at all. What's more, the channel offerings have become so large and varied that few programs qualify as shared topics in the lunchroom at work.

... more about:
»Social Impacts »social activity

"In 1999 social viewing, watching together, accounted for 45 percent, and in 2008 it was down to 37 percent. We are becoming more and more individualistic also in our TV choices, and I'm convinced that this trend will continue. We can no longer speak of TV as a social adhesive, a unifying force," says Jakob Bjur.

There still are programs that attract really large audiences: the European Song Contest and games featuring the national soccer team, for example. But the TV landscape is different from what it was just a decade ago, with more players, more distribution channels, more ways of viewing, all in stiffening competition. Competition for viewers has prompted TV companies to seek out niche channels rather than finding programs to attract a huge audience. TV 4, for example, started out with a single channel, but today they have some 30 channels throughout the Nordic countries.

"People still gab," says Jakob Bjur. "But the discussion is on the Net instead, in specific groups, not least for TV series. "

This fragmented/niched audience is moreover economically attractive: advertisers can zero in on the exact target group for their message. It's easy to find parents of small children, those interested in construction, or fashionistas.

Title of dissertation: Transforming Audiences ­ Patterns of Individualization in Television Viewing
E-link: http://gupea.ub.gu.se/dspace/handle/2077/21544 External examiner: Professor Olof Findahl, Uppsala

Time and place for public defense: Friday, January 15, 2010, 1:15 p.m., Auditorium SA204,JMG, Gothenburg

Author of dissertation: Jakob Bjur, tel +46 (0)31-7010469 (home), +46 (0)31-786 1197 (work), e-mail:.jakob.bjur@jmg.gu.se

Lena Olson | idw
Further information:
http://www.gu.se
http://gupea.ub.gu.se/dspace/handle/2077/21544

Further reports about: Social Impacts social activity

More articles from Communications Media:

nachricht New Technologies for A/V Analysis and Search
13.04.2017 | Fraunhofer-Institut für Digitale Medientechnologie IDMT

nachricht On patrol in social networks
25.01.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO

All articles from Communications Media >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: A “cosmic snake” reveals the structure of remote galaxies

The formation of stars in distant galaxies is still largely unexplored. For the first time, astron-omers at the University of Geneva have now been able to closely observe a star system six billion light-years away. In doing so, they are confirming earlier simulations made by the University of Zurich. One special effect is made possible by the multiple reflections of images that run through the cosmos like a snake.

Today, astronomers have a pretty accurate idea of how stars were formed in the recent cosmic past. But do these laws also apply to older galaxies? For around a...

Im Focus: Visual intelligence is not the same as IQ

Just because someone is smart and well-motivated doesn't mean he or she can learn the visual skills needed to excel at tasks like matching fingerprints, interpreting medical X-rays, keeping track of aircraft on radar displays or forensic face matching.

That is the implication of a new study which shows for the first time that there is a broad range of differences in people's visual ability and that these...

Im Focus: Novel Nano-CT device creates high-resolution 3D-X-rays of tiny velvet worm legs

Computer Tomography (CT) is a standard procedure in hospitals, but so far, the technology has not been suitable for imaging extremely small objects. In PNAS, a team from the Technical University of Munich (TUM) describes a Nano-CT device that creates three-dimensional x-ray images at resolutions up to 100 nanometers. The first test application: Together with colleagues from the University of Kassel and Helmholtz-Zentrum Geesthacht the researchers analyzed the locomotory system of a velvet worm.

During a CT analysis, the object under investigation is x-rayed and a detector measures the respective amount of radiation absorbed from various angles....

Im Focus: Researchers Develop Data Bus for Quantum Computer

The quantum world is fragile; error correction codes are needed to protect the information stored in a quantum object from the deteriorating effects of noise. Quantum physicists in Innsbruck have developed a protocol to pass quantum information between differently encoded building blocks of a future quantum computer, such as processors and memories. Scientists may use this protocol in the future to build a data bus for quantum computers. The researchers have published their work in the journal Nature Communications.

Future quantum computers will be able to solve problems where conventional computers fail today. We are still far away from any large-scale implementation,...

Im Focus: Wrinkles give heat a jolt in pillared graphene

Rice University researchers test 3-D carbon nanostructures' thermal transport abilities

Pillared graphene would transfer heat better if the theoretical material had a few asymmetric junctions that caused wrinkles, according to Rice University...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Ecology Across Borders: International conference brings together 1,500 ecologists

15.11.2017 | Event News

Road into laboratory: Users discuss biaxial fatigue-testing for car and truck wheel

15.11.2017 | Event News

#Berlin5GWeek: The right network for Industry 4.0

30.10.2017 | Event News

 
Latest News

NASA detects solar flare pulses at Sun and Earth

17.11.2017 | Physics and Astronomy

NIST scientists discover how to switch liver cancer cell growth from 2-D to 3-D structures

17.11.2017 | Health and Medicine

The importance of biodiversity in forests could increase due to climate change

17.11.2017 | Studies and Analyses

VideoLinks
B2B-VideoLinks
More VideoLinks >>>