In his dissertation work at the Department of Journalism, Media, and Communication, Jakob Bjur studied so-called social viewing.
In the past, watching TV was a social activity that brought people together. The whole family watched the same program on the same TV set, and when people went to work the next day they could be fairly sure that most other people had also seen the same program. This is no longer the case.
What once brought us together is now a source of fragmentation. Most families have several TVs, and they sit in different rooms and view different programs - if they watch TV at all. What's more, the channel offerings have become so large and varied that few programs qualify as shared topics in the lunchroom at work.
"In 1999 social viewing, watching together, accounted for 45 percent, and in 2008 it was down to 37 percent. We are becoming more and more individualistic also in our TV choices, and I'm convinced that this trend will continue. We can no longer speak of TV as a social adhesive, a unifying force," says Jakob Bjur.
There still are programs that attract really large audiences: the European Song Contest and games featuring the national soccer team, for example. But the TV landscape is different from what it was just a decade ago, with more players, more distribution channels, more ways of viewing, all in stiffening competition. Competition for viewers has prompted TV companies to seek out niche channels rather than finding programs to attract a huge audience. TV 4, for example, started out with a single channel, but today they have some 30 channels throughout the Nordic countries.
"People still gab," says Jakob Bjur. "But the discussion is on the Net instead, in specific groups, not least for TV series. "
This fragmented/niched audience is moreover economically attractive: advertisers can zero in on the exact target group for their message. It's easy to find parents of small children, those interested in construction, or fashionistas.Title of dissertation: Transforming Audiences Patterns of Individualization in Television Viewing
Time and place for public defense: Friday, January 15, 2010, 1:15 p.m., Auditorium SA204,JMG, Gothenburg
Author of dissertation: Jakob Bjur, tel +46 (0)31-7010469 (home), +46 (0)31-786 1197 (work), e-mail:.email@example.com
New Technologies for A/V Analysis and Search
13.04.2017 | Fraunhofer-Institut für Digitale Medientechnologie IDMT
On patrol in social networks
25.01.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO
3-D shape acquisition using water displacement as the shape sensor for the reconstruction of complex objects
A global team of computer scientists and engineers have developed an innovative technique that more completely reconstructs challenging 3D objects. An ancient...
Physicists have developed a new technique that uses electrical voltages to control the electron spin on a chip. The newly-developed method provides protection from spin decay, meaning that the contained information can be maintained and transmitted over comparatively large distances, as has been demonstrated by a team from the University of Basel’s Department of Physics and the Swiss Nanoscience Institute. The results have been published in Physical Review X.
For several years, researchers have been trying to use the spin of an electron to store and transmit information. The spin of each electron is always coupled...
What is the mass of a proton? Scientists from Germany and Japan successfully did an important step towards the most exact knowledge of this fundamental constant. By means of precision measurements on a single proton, they could improve the precision by a factor of three and also correct the existing value.
To determine the mass of a single proton still more accurate – a group of physicists led by Klaus Blaum and Sven Sturm of the Max Planck Institute for Nuclear...
The research team of Prof. Dr. Oliver Einsle at the University of Freiburg's Institute of Biochemistry has long been exploring the functioning of nitrogenase....
A one trillion tonne iceberg - one of the biggest ever recorded -- has calved away from the Larsen C Ice Shelf in Antarctica, after a rift in the ice,...
21.07.2017 | Event News
19.07.2017 | Event News
12.07.2017 | Event News
24.07.2017 | Power and Electrical Engineering
24.07.2017 | Materials Sciences
24.07.2017 | Materials Sciences