Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

New Guidelines for Scientists on Communicating With the Media

11.01.2007
The media are often accused of hyping research findings in order to attract the interest of their readers and viewers. But many distortions and misunderstandings arise because scientists themselves fail to communicate their results in a clear and meaningful way. Unnecessary anxieties or false hopes are often the result.

As part of a European Commission FP6 project (MESSENGER), new guidelines for scientists on how to communicate most effectively with the media have been produced by the Social Issues Research Centre (SIRC) in partnership with the Amsterdam School of Communications Research (ASCoR).

The Guidelines have been developed after extensive consultation with key actors and stakeholders across Europe including members of the science and health communities, representatives of journalism and media organisations, European and national government departments and agencies, NGOs and special interest groups. Detailed analyses of variations in styles of science reporting across the EU have also informed their development.

There has been a strong consensus that the public should have access to balanced and accurate scientific information and advice in order to engage more effectively in dialogue and debate. The Guidelines for scientists have been developed specifically with this in mind and they strongly encourage increased interaction between scientists and the public through the popular media. All EU-funded scientists will be urged to consult them.

The communication of potential risks and benefits identified by research is a particularly critical area. The Guidelines provide advice on putting such issues in context and presenting them in ways that will allow people to make informed decisions. Special attention is drawn to the communication of findings that may have implications for public policy.

The role of communication officers and similar specialists in universities and research institutes is also highlighted in the Guidelines. The further development of these critical mediators between the science and journalism communities is strongly encouraged.

The Guidelines and other materials from the MESSENGER project are freely available at http://www.sirc.org/messenger/.

Peter Marsh | alfa
Further information:
http://www.sirc.org

More articles from Communications Media:

nachricht Tile Based DASH Streaming for Virtual Reality with HEVC from Fraunhofer HHI
03.01.2017 | Fraunhofer-Institut für Nachrichtentechnik Heinrich-Hertz-Institut

nachricht Product placement: Only brands placed very prominently benefit from 3D technology
07.07.2016 | Alpen-Adria-Universität Klagenfurt

All articles from Communications Media >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Quantum optical sensor for the first time tested in space – with a laser system from Berlin

For the first time ever, a cloud of ultra-cold atoms has been successfully created in space on board of a sounding rocket. The MAIUS mission demonstrates that quantum optical sensors can be operated even in harsh environments like space – a prerequi-site for finding answers to the most challenging questions of fundamental physics and an important innovation driver for everyday applications.

According to Albert Einstein's Equivalence Principle, all bodies are accelerated at the same rate by the Earth's gravity, regardless of their properties. This...

Im Focus: Traffic jam in empty space

New success for Konstanz physicists in studying the quantum vacuum

An important step towards a completely new experimental access to quantum physics has been made at University of Konstanz. The team of scientists headed by...

Im Focus: How gut bacteria can make us ill

HZI researchers decipher infection mechanisms of Yersinia and immune responses of the host

Yersiniae cause severe intestinal infections. Studies using Yersinia pseudotuberculosis as a model organism aim to elucidate the infection mechanisms of these...

Im Focus: Interfacial Superconductivity: Magnetic and superconducting order revealed simultaneously

Researchers from the University of Hamburg in Germany, in collaboration with colleagues from the University of Aarhus in Denmark, have synthesized a new superconducting material by growing a few layers of an antiferromagnetic transition-metal chalcogenide on a bismuth-based topological insulator, both being non-superconducting materials.

While superconductivity and magnetism are generally believed to be mutually exclusive, surprisingly, in this new material, superconducting correlations...

Im Focus: Studying fundamental particles in materials

Laser-driving of semimetals allows creating novel quasiparticle states within condensed matter systems and switching between different states on ultrafast time scales

Studying properties of fundamental particles in condensed matter systems is a promising approach to quantum field theory. Quasiparticles offer the opportunity...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Sustainable Water use in Agriculture in Eastern Europe and Central Asia

19.01.2017 | Event News

12V, 48V, high-voltage – trends in E/E automotive architecture

10.01.2017 | Event News

2nd Conference on Non-Textual Information on 10 and 11 May 2017 in Hannover

09.01.2017 | Event News

 
Latest News

Tracking movement of immune cells identifies key first steps in inflammatory arthritis

23.01.2017 | Health and Medicine

Electrocatalysis can advance green transition

23.01.2017 | Physics and Astronomy

New technology for mass-production of complex molded composite components

23.01.2017 | Process Engineering

VideoLinks
B2B-VideoLinks
More VideoLinks >>>