Described as the “seventh mass media”, the popularity of Mobile TV in the UK is certain to increase with participants in the Oxford 3G/DVB-H trial reporting an 85% satisfaction level. Mobile TV is already a reality in countries ranging from South Korea to Norway. South Korea was the first country to go commercial with digital TV broadcasts to mobile phones in May 2005 and today has over 2.1 million users. In Norway, Mobile TV viewing time has doubled after the Norwegian Broadcasting Corporation (NRK) introduced interactivity to its Mobile TV offering.
The Oxford 3G Mobile TV course is lead by two of the foremost experts in the field of 3G: James Parton, who was involved in the Oxford 3G/DVB-H Mobile TV trial, and Tomi Ahonen, one of the world's leading 3G Independent Consultants and author of four authoritative books on the subject of 3G and Mobile TV, who says: "The video experience on mobile phones will not replicate TV or the internet. Mobile TV is a new mass media, the seventh, and video content and services will be as different as TV was from radio; as different as the web was from print. We are already seeing radical new formats and opportunities that are vastly more compelling than anything that can be accomplished in the traditional broadcast formats for TV from user-generated content like SeeMeTV to interactive advertising to enhanced reality-TV formats."The Oxford 3G Mobile TV course is an intensive one-day course for TV broadcasting and mobile telecoms programming, content and services experts, and business planners in the emerging space on the "fourth screen" and the "seventh mass media".
Non-technical in nature with no prior knowledge of cellular telecoms or TV broadcasting required, this course offers an insight into mobile broadcasting for those who want to enter this new market and meet consumer demand for ‘personal TV’. The course will cover mobile TV as well as other multi-media services including live streaming, music video, gaming, and interactive services.
The course will explore the mobile video and TV environment, migration and integration of content to mobile, made-for-mobile TV content, and impact to the TV, mobile and advertising industries. To better illustrate these topics, real-life case studies will be used as examples.
This 3G/DVB-H Mobile TV course takes place in Oxford on 13th November.
Peter Holland | alfa
Tile Based DASH Streaming for Virtual Reality with HEVC from Fraunhofer HHI
03.01.2017 | Fraunhofer-Institut für Nachrichtentechnik Heinrich-Hertz-Institut
Product placement: Only brands placed very prominently benefit from 3D technology
07.07.2016 | Alpen-Adria-Universität Klagenfurt
An important step towards a completely new experimental access to quantum physics has been made at University of Konstanz. The team of scientists headed by...
Yersiniae cause severe intestinal infections. Studies using Yersinia pseudotuberculosis as a model organism aim to elucidate the infection mechanisms of these...
Researchers from the University of Hamburg in Germany, in collaboration with colleagues from the University of Aarhus in Denmark, have synthesized a new superconducting material by growing a few layers of an antiferromagnetic transition-metal chalcogenide on a bismuth-based topological insulator, both being non-superconducting materials.
While superconductivity and magnetism are generally believed to be mutually exclusive, surprisingly, in this new material, superconducting correlations...
Laser-driving of semimetals allows creating novel quasiparticle states within condensed matter systems and switching between different states on ultrafast time scales
Studying properties of fundamental particles in condensed matter systems is a promising approach to quantum field theory. Quasiparticles offer the opportunity...
Among the general public, solar thermal energy is currently associated with dark blue, rectangular collectors on building roofs. Technologies are needed for aesthetically high quality architecture which offer the architect more room for manoeuvre when it comes to low- and plus-energy buildings. With the “ArKol” project, researchers at Fraunhofer ISE together with partners are currently developing two façade collectors for solar thermal energy generation, which permit a high degree of design flexibility: a strip collector for opaque façade sections and a solar thermal blind for transparent sections. The current state of the two developments will be presented at the BAU 2017 trade fair.
As part of the “ArKol – development of architecturally highly integrated façade collectors with heat pipes” project, Fraunhofer ISE together with its partners...
19.01.2017 | Event News
10.01.2017 | Event News
09.01.2017 | Event News
20.01.2017 | Awards Funding
20.01.2017 | Materials Sciences
20.01.2017 | Life Sciences