Mobile phones can do more than communicate voice and data. The ability to determine the physical location of a mobile phone enables a broad range of mobile services to be offered, including location tracking of users, customised local service information and navigation. A recent EURESCOM study explored the communication needs of teenagers, how they could be met by location-based services, and which location technology is best suited.
In the EURESCOM study WOMBAT (Where are the Other Mobile Buddies Around Town?) researchers from major European telecoms companies developed real-life user scenarios for teenagers to see how well the different location-based technologies could serve young people’s needs.
EURESCOM project supervisor Uwe Herzog, who is responsible for the study, gives a concrete example: "Imagine a group of teenagers who arranged to meet in town before going to a concert. One is already there and wants to know if he has enough time to do some shopping before his friends arrive. He checks his mobile device to see where they are and realises that one is passing a nearby shop. So he decides to wait for the close-by friend before going to the shop.“
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