Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

iTunes global jukebox goes visual with short movies

31.07.2006
Global online personal jukebox Apple iTunes begins its pioneering USA pilot project in short movie downloads with Sheffield Hallam University's UK-directed 'Point Annihilation'.

'Point Annihilation: Surf, Sex and Tattoos’ is a coming of age story about a young New Zealand surfer, is one of only fifteen films chosen by iTunes from thousands of potential movies. The thirty-minute narrative explores the surfer’s embracing of traditional Maori myth and culture. It is a collaboration between writer/director Virginia Health and editor Steve Sprung, both tutors from Sheffield Hallam University’s Northern Media School, and Weta Digital and Park Road Post (aka The Film Unit) - companies owned by internationally renowned Lord of the Rings director Peter Jackson.

Virginia Heath, director of Point Annihilation and senior academic at Sheffield Hallam said: “Point Annihilation was selected from heavy competition to be one of the first short films downloadable on iTunes. I’m very proud as only two movies have been chosen from the UK to help pilot this project.

“The massive support and sponsorship by Peter Jackson’s companies gave me access to the highest quality technical expertise and creative talent in post production which helped give the film a highly polished finish. It was fantastic to see the film screened at the Cannes Film Festival in 2005. However, without the support of Shorts International, the film’s distributor, and their passion for promoting short films as quality content, we wouldn’t have made it to iTunes.

“I’m excited that people around the world will be able to view this rites of passage story, set in New Zealand, exploring a dynamic encounter between European and Maori culture and beliefs.”

Point Annihilation is a story about a young surfer’s passion for a Maori woman tattooist, rumoured to be the sea goddess of death, who takes him on a dangerous, erotic journey of initiation into life through surf, sex and ritual Maori tattoo.

The movie is currently only available for download in the USA as iTunes begin their pilot project, however is expected to roll out in Europe in the near future.

Sheffield Hallam University has helped inspire many other blockbuster cinema movies, including most recently top ten thriller Hard Candy. Hard Candy took more than two million pounds in its first two weeks and was directed by graduate David Slade.

Donna Goodwin | alfa
Further information:
http://www.shu.ac.uk/news

More articles from Communications Media:

nachricht New Technologies for A/V Analysis and Search
13.04.2017 | Fraunhofer-Institut für Digitale Medientechnologie IDMT

nachricht On patrol in social networks
25.01.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO

All articles from Communications Media >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Nanoparticles help with malaria diagnosis – new rapid test in development

The WHO reports an estimated 429,000 malaria deaths each year. The disease mostly affects tropical and subtropical regions and in particular the African continent. The Fraunhofer Institute for Silicate Research ISC teamed up with the Fraunhofer Institute for Molecular Biology and Applied Ecology IME and the Institute of Tropical Medicine at the University of Tübingen for a new test method to detect malaria parasites in blood. The idea of the research project “NanoFRET” is to develop a highly sensitive and reliable rapid diagnostic test so that patient treatment can begin as early as possible.

Malaria is caused by parasites transmitted by mosquito bite. The most dangerous form of malaria is malaria tropica. Left untreated, it is fatal in most cases....

Im Focus: A “cosmic snake” reveals the structure of remote galaxies

The formation of stars in distant galaxies is still largely unexplored. For the first time, astron-omers at the University of Geneva have now been able to closely observe a star system six billion light-years away. In doing so, they are confirming earlier simulations made by the University of Zurich. One special effect is made possible by the multiple reflections of images that run through the cosmos like a snake.

Today, astronomers have a pretty accurate idea of how stars were formed in the recent cosmic past. But do these laws also apply to older galaxies? For around a...

Im Focus: Visual intelligence is not the same as IQ

Just because someone is smart and well-motivated doesn't mean he or she can learn the visual skills needed to excel at tasks like matching fingerprints, interpreting medical X-rays, keeping track of aircraft on radar displays or forensic face matching.

That is the implication of a new study which shows for the first time that there is a broad range of differences in people's visual ability and that these...

Im Focus: Novel Nano-CT device creates high-resolution 3D-X-rays of tiny velvet worm legs

Computer Tomography (CT) is a standard procedure in hospitals, but so far, the technology has not been suitable for imaging extremely small objects. In PNAS, a team from the Technical University of Munich (TUM) describes a Nano-CT device that creates three-dimensional x-ray images at resolutions up to 100 nanometers. The first test application: Together with colleagues from the University of Kassel and Helmholtz-Zentrum Geesthacht the researchers analyzed the locomotory system of a velvet worm.

During a CT analysis, the object under investigation is x-rayed and a detector measures the respective amount of radiation absorbed from various angles....

Im Focus: Researchers Develop Data Bus for Quantum Computer

The quantum world is fragile; error correction codes are needed to protect the information stored in a quantum object from the deteriorating effects of noise. Quantum physicists in Innsbruck have developed a protocol to pass quantum information between differently encoded building blocks of a future quantum computer, such as processors and memories. Scientists may use this protocol in the future to build a data bus for quantum computers. The researchers have published their work in the journal Nature Communications.

Future quantum computers will be able to solve problems where conventional computers fail today. We are still far away from any large-scale implementation,...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

Ecology Across Borders: International conference brings together 1,500 ecologists

15.11.2017 | Event News

Road into laboratory: Users discuss biaxial fatigue-testing for car and truck wheel

15.11.2017 | Event News

#Berlin5GWeek: The right network for Industry 4.0

30.10.2017 | Event News

 
Latest News

Previous evidence of water on mars now identified as grainflows

21.11.2017 | Physics and Astronomy

NASA's James Webb Space Telescope completes final cryogenic testing

21.11.2017 | Physics and Astronomy

New catalyst controls activation of a carbon-hydrogen bond

21.11.2017 | Life Sciences

VideoLinks
B2B-VideoLinks
More VideoLinks >>>