Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

iTunes global jukebox goes visual with short movies

31.07.2006
Global online personal jukebox Apple iTunes begins its pioneering USA pilot project in short movie downloads with Sheffield Hallam University's UK-directed 'Point Annihilation'.

'Point Annihilation: Surf, Sex and Tattoos’ is a coming of age story about a young New Zealand surfer, is one of only fifteen films chosen by iTunes from thousands of potential movies. The thirty-minute narrative explores the surfer’s embracing of traditional Maori myth and culture. It is a collaboration between writer/director Virginia Health and editor Steve Sprung, both tutors from Sheffield Hallam University’s Northern Media School, and Weta Digital and Park Road Post (aka The Film Unit) - companies owned by internationally renowned Lord of the Rings director Peter Jackson.

Virginia Heath, director of Point Annihilation and senior academic at Sheffield Hallam said: “Point Annihilation was selected from heavy competition to be one of the first short films downloadable on iTunes. I’m very proud as only two movies have been chosen from the UK to help pilot this project.

“The massive support and sponsorship by Peter Jackson’s companies gave me access to the highest quality technical expertise and creative talent in post production which helped give the film a highly polished finish. It was fantastic to see the film screened at the Cannes Film Festival in 2005. However, without the support of Shorts International, the film’s distributor, and their passion for promoting short films as quality content, we wouldn’t have made it to iTunes.

“I’m excited that people around the world will be able to view this rites of passage story, set in New Zealand, exploring a dynamic encounter between European and Maori culture and beliefs.”

Point Annihilation is a story about a young surfer’s passion for a Maori woman tattooist, rumoured to be the sea goddess of death, who takes him on a dangerous, erotic journey of initiation into life through surf, sex and ritual Maori tattoo.

The movie is currently only available for download in the USA as iTunes begin their pilot project, however is expected to roll out in Europe in the near future.

Sheffield Hallam University has helped inspire many other blockbuster cinema movies, including most recently top ten thriller Hard Candy. Hard Candy took more than two million pounds in its first two weeks and was directed by graduate David Slade.

Donna Goodwin | alfa
Further information:
http://www.shu.ac.uk/news

More articles from Communications Media:

nachricht New Technologies for A/V Analysis and Search
13.04.2017 | Fraunhofer-Institut für Digitale Medientechnologie IDMT

nachricht On patrol in social networks
25.01.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO

All articles from Communications Media >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: The pyrenoid is a carbon-fixing liquid droplet

Plants and algae use the enzyme Rubisco to fix carbon dioxide, removing it from the atmosphere and converting it into biomass. Algae have figured out a way to increase the efficiency of carbon fixation. They gather most of their Rubisco into a ball-shaped microcompartment called the pyrenoid, which they flood with a high local concentration of carbon dioxide. A team of scientists at Princeton University, the Carnegie Institution for Science, Stanford University and the Max Plank Institute of Biochemistry have unravelled the mysteries of how the pyrenoid is assembled. These insights can help to engineer crops that remove more carbon dioxide from the atmosphere while producing more food.

A warming planet

Im Focus: Highly precise wiring in the Cerebral Cortex

Our brains house extremely complex neuronal circuits, whose detailed structures are still largely unknown. This is especially true for the so-called cerebral cortex of mammals, where among other things vision, thoughts or spatial orientation are being computed. Here the rules by which nerve cells are connected to each other are only partly understood. A team of scientists around Moritz Helmstaedter at the Frankfiurt Max Planck Institute for Brain Research and Helene Schmidt (Humboldt University in Berlin) have now discovered a surprisingly precise nerve cell connectivity pattern in the part of the cerebral cortex that is responsible for orienting the individual animal or human in space.

The researchers report online in Nature (Schmidt et al., 2017. Axonal synapse sorting in medial entorhinal cortex, DOI: 10.1038/nature24005) that synapses in...

Im Focus: Tiny lasers from a gallery of whispers

New technique promises tunable laser devices

Whispering gallery mode (WGM) resonators are used to make tiny micro-lasers, sensors, switches, routers and other devices. These tiny structures rely on a...

Im Focus: Ultrafast snapshots of relaxing electrons in solids

Using ultrafast flashes of laser and x-ray radiation, scientists at the Max Planck Institute of Quantum Optics (Garching, Germany) took snapshots of the briefest electron motion inside a solid material to date. The electron motion lasted only 750 billionths of the billionth of a second before it fainted, setting a new record of human capability to capture ultrafast processes inside solids!

When x-rays shine onto solid materials or large molecules, an electron is pushed away from its original place near the nucleus of the atom, leaving a hole...

Im Focus: Quantum Sensors Decipher Magnetic Ordering in a New Semiconducting Material

For the first time, physicists have successfully imaged spiral magnetic ordering in a multiferroic material. These materials are considered highly promising candidates for future data storage media. The researchers were able to prove their findings using unique quantum sensors that were developed at Basel University and that can analyze electromagnetic fields on the nanometer scale. The results – obtained by scientists from the University of Basel’s Department of Physics, the Swiss Nanoscience Institute, the University of Montpellier and several laboratories from University Paris-Saclay – were recently published in the journal Nature.

Multiferroics are materials that simultaneously react to electric and magnetic fields. These two properties are rarely found together, and their combined...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

Event News

“Lasers in Composites Symposium” in Aachen – from Science to Application

19.09.2017 | Event News

I-ESA 2018 – Call for Papers

12.09.2017 | Event News

EMBO at Basel Life, a new conference on current and emerging life science research

06.09.2017 | Event News

 
Latest News

Rainbow colors reveal cell history: Uncovering β-cell heterogeneity

22.09.2017 | Life Sciences

Penn first in world to treat patient with new radiation technology

22.09.2017 | Medical Engineering

Calculating quietness

22.09.2017 | Physics and Astronomy

VideoLinks
B2B-VideoLinks
More VideoLinks >>>