Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

iTunes global jukebox goes visual with short movies

31.07.2006
Global online personal jukebox Apple iTunes begins its pioneering USA pilot project in short movie downloads with Sheffield Hallam University's UK-directed 'Point Annihilation'.

'Point Annihilation: Surf, Sex and Tattoos’ is a coming of age story about a young New Zealand surfer, is one of only fifteen films chosen by iTunes from thousands of potential movies. The thirty-minute narrative explores the surfer’s embracing of traditional Maori myth and culture. It is a collaboration between writer/director Virginia Health and editor Steve Sprung, both tutors from Sheffield Hallam University’s Northern Media School, and Weta Digital and Park Road Post (aka The Film Unit) - companies owned by internationally renowned Lord of the Rings director Peter Jackson.

Virginia Heath, director of Point Annihilation and senior academic at Sheffield Hallam said: “Point Annihilation was selected from heavy competition to be one of the first short films downloadable on iTunes. I’m very proud as only two movies have been chosen from the UK to help pilot this project.

“The massive support and sponsorship by Peter Jackson’s companies gave me access to the highest quality technical expertise and creative talent in post production which helped give the film a highly polished finish. It was fantastic to see the film screened at the Cannes Film Festival in 2005. However, without the support of Shorts International, the film’s distributor, and their passion for promoting short films as quality content, we wouldn’t have made it to iTunes.

“I’m excited that people around the world will be able to view this rites of passage story, set in New Zealand, exploring a dynamic encounter between European and Maori culture and beliefs.”

Point Annihilation is a story about a young surfer’s passion for a Maori woman tattooist, rumoured to be the sea goddess of death, who takes him on a dangerous, erotic journey of initiation into life through surf, sex and ritual Maori tattoo.

The movie is currently only available for download in the USA as iTunes begin their pilot project, however is expected to roll out in Europe in the near future.

Sheffield Hallam University has helped inspire many other blockbuster cinema movies, including most recently top ten thriller Hard Candy. Hard Candy took more than two million pounds in its first two weeks and was directed by graduate David Slade.

Donna Goodwin | alfa
Further information:
http://www.shu.ac.uk/news

More articles from Communications Media:

nachricht High Number of Science Enthusiasts in Switzerland
05.02.2018 | Universität Zürich

nachricht Between filter bubbles, uneven visibility and transnationality
06.12.2017 | Schweizerischer Nationalfonds SNF

All articles from Communications Media >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: In best circles: First integrated circuit from self-assembled polymer

For the first time, a team of researchers at the Max-Planck Institute (MPI) for Polymer Research in Mainz, Germany, has succeeded in making an integrated circuit (IC) from just a monolayer of a semiconducting polymer via a bottom-up, self-assembly approach.

In the self-assembly process, the semiconducting polymer arranges itself into an ordered monolayer in a transistor. The transistors are binary switches used...

Im Focus: Demonstration of a single molecule piezoelectric effect

Breakthrough provides a new concept of the design of molecular motors, sensors and electricity generators at nanoscale

Researchers from the Institute of Organic Chemistry and Biochemistry of the CAS (IOCB Prague), Institute of Physics of the CAS (IP CAS) and Palacký University...

Im Focus: Hybrid optics bring color imaging using ultrathin metalenses into focus

For photographers and scientists, lenses are lifesavers. They reflect and refract light, making possible the imaging systems that drive discovery through the microscope and preserve history through cameras.

But today's glass-based lenses are bulky and resist miniaturization. Next-generation technologies, such as ultrathin cameras or tiny microscopes, require...

Im Focus: Stem cell divisions in the adult brain seen for the first time

Scientists from the University of Zurich have succeeded for the first time in tracking individual stem cells and their neuronal progeny over months within the intact adult brain. This study sheds light on how new neurons are produced throughout life.

The generation of new nerve cells was once thought to taper off at the end of embryonic development. However, recent research has shown that the adult brain...

Im Focus: Interference as a new method for cooling quantum devices

Theoretical physicists propose to use negative interference to control heat flow in quantum devices. Study published in Physical Review Letters

Quantum computer parts are sensitive and need to be cooled to very low temperatures. Their tiny size makes them particularly susceptible to a temperature...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

2nd International Conference on High Temperature Shape Memory Alloys (HTSMAs)

15.02.2018 | Event News

Aachen DC Grid Summit 2018

13.02.2018 | Event News

How Global Climate Policy Can Learn from the Energy Transition

12.02.2018 | Event News

 
Latest News

Researchers invent tiny, light-powered wires to modulate brain's electrical signals

21.02.2018 | Life Sciences

The “Holy Grail” of peptide chemistry: Making peptide active agents available orally

21.02.2018 | Life Sciences

Atomic structure of ultrasound material not what anyone expected

21.02.2018 | Materials Sciences

VideoLinks
Science & Research
Overview of more VideoLinks >>>