Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:

 

iTunes global jukebox goes visual with short movies

31.07.2006
Global online personal jukebox Apple iTunes begins its pioneering USA pilot project in short movie downloads with Sheffield Hallam University's UK-directed 'Point Annihilation'.

'Point Annihilation: Surf, Sex and Tattoos’ is a coming of age story about a young New Zealand surfer, is one of only fifteen films chosen by iTunes from thousands of potential movies. The thirty-minute narrative explores the surfer’s embracing of traditional Maori myth and culture. It is a collaboration between writer/director Virginia Health and editor Steve Sprung, both tutors from Sheffield Hallam University’s Northern Media School, and Weta Digital and Park Road Post (aka The Film Unit) - companies owned by internationally renowned Lord of the Rings director Peter Jackson.

Virginia Heath, director of Point Annihilation and senior academic at Sheffield Hallam said: “Point Annihilation was selected from heavy competition to be one of the first short films downloadable on iTunes. I’m very proud as only two movies have been chosen from the UK to help pilot this project.

“The massive support and sponsorship by Peter Jackson’s companies gave me access to the highest quality technical expertise and creative talent in post production which helped give the film a highly polished finish. It was fantastic to see the film screened at the Cannes Film Festival in 2005. However, without the support of Shorts International, the film’s distributor, and their passion for promoting short films as quality content, we wouldn’t have made it to iTunes.

“I’m excited that people around the world will be able to view this rites of passage story, set in New Zealand, exploring a dynamic encounter between European and Maori culture and beliefs.”

Point Annihilation is a story about a young surfer’s passion for a Maori woman tattooist, rumoured to be the sea goddess of death, who takes him on a dangerous, erotic journey of initiation into life through surf, sex and ritual Maori tattoo.

The movie is currently only available for download in the USA as iTunes begin their pilot project, however is expected to roll out in Europe in the near future.

Sheffield Hallam University has helped inspire many other blockbuster cinema movies, including most recently top ten thriller Hard Candy. Hard Candy took more than two million pounds in its first two weeks and was directed by graduate David Slade.

Donna Goodwin | alfa
Further information:
http://www.shu.ac.uk/news

More articles from Communications Media:

nachricht Arguments, Emotions, and News distribution in social media - Leibniz-WissenschaftsCampus Tübingen
04.05.2018 | Leibniz-Institut für Wissensmedien

nachricht High Number of Science Enthusiasts in Switzerland
05.02.2018 | Universität Zürich

All articles from Communications Media >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Powerful IT security for the car of the future – research alliance develops new approaches

The more electronics steer, accelerate and brake cars, the more important it is to protect them against cyber-attacks. That is why 15 partners from industry and academia will work together over the next three years on new approaches to IT security in self-driving cars. The joint project goes by the name Security For Connected, Autonomous Cars (SecForCARs) and has funding of €7.2 million from the German Federal Ministry of Education and Research. Infineon is leading the project.

Vehicles already offer diverse communication interfaces and more and more automated functions, such as distance and lane-keeping assist systems. At the same...

Im Focus: Molecular switch will facilitate the development of pioneering electro-optical devices

A research team led by physicists at the Technical University of Munich (TUM) has developed molecular nanoswitches that can be toggled between two structurally different states using an applied voltage. They can serve as the basis for a pioneering class of devices that could replace silicon-based components with organic molecules.

The development of new electronic technologies drives the incessant reduction of functional component sizes. In the context of an international collaborative...

Im Focus: LZH showcases laser material processing of tomorrow at the LASYS 2018

At the LASYS 2018, from June 5th to 7th, the Laser Zentrum Hannover e.V. (LZH) will be showcasing processes for the laser material processing of tomorrow in hall 4 at stand 4E75. With blown bomb shells the LZH will present first results of a research project on civil security.

At this year's LASYS, the LZH will exhibit light-based processes such as cutting, welding, ablation and structuring as well as additive manufacturing for...

Im Focus: Self-illuminating pixels for a new display generation

There are videos on the internet that can make one marvel at technology. For example, a smartphone is casually bent around the arm or a thin-film display is rolled in all directions and with almost every diameter. From the user's point of view, this looks fantastic. From a professional point of view, however, the question arises: Is that already possible?

At Display Week 2018, scientists from the Fraunhofer Institute for Applied Polymer Research IAP will be demonstrating today’s technological possibilities and...

Im Focus: Explanation for puzzling quantum oscillations has been found

So-called quantum many-body scars allow quantum systems to stay out of equilibrium much longer, explaining experiment | Study published in Nature Physics

Recently, researchers from Harvard and MIT succeeded in trapping a record 53 atoms and individually controlling their quantum state, realizing what is called a...

All Focus news of the innovation-report >>>

Anzeige

Anzeige

VideoLinks
Industry & Economy
Event News

In focus: Climate adapted plants

25.05.2018 | Event News

Save the date: Forum European Neuroscience – 07-11 July 2018 in Berlin, Germany

02.05.2018 | Event News

Invitation to the upcoming "Current Topics in Bioinformatics: Big Data in Genomics and Medicine"

13.04.2018 | Event News

 
Latest News

In focus: Climate adapted plants

25.05.2018 | Event News

Flow probes from the 3D printer

25.05.2018 | Machine Engineering

Less is more? Gene switch for healthy aging found

25.05.2018 | Life Sciences

VideoLinks
Science & Research
Overview of more VideoLinks >>>