Sports fans can now interact with their favourite broadcasts in real time through digital TVs and 3G mobile phones thanks to a newly developed infrastructure that opens up a realm of commercial opportunities for broadcasters and advertisers by providing additional revenue streams for the sports publishing value chain.
The IST programme-funded MELISA project provides a wide range of services related to cross-media sports broadcasting, featuring visual enhancements, interactive embedded advertising and sports-related in-play services in real time. The system also ensures real time secure transactions for betting and e-commerce, as well as service subscriptions.
“We have created the infrastructure to support the virtual value chain for sports events broadcasting over wireless and digital television networks by offering valuable, revenue building services,” explains project coordinator Emmanuel Papaioannou, Intracom SA, Greece.
Tara Morris | alfa
New Technologies for A/V Analysis and Search
13.04.2017 | Fraunhofer-Institut für Digitale Medientechnologie IDMT
On patrol in social networks
25.01.2017 | Fraunhofer-Institut für Arbeitswirtschaft und Organisation IAO
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Since the beginning of the 20th century, superconductivity had been observed in some metals at temperatures only a few degrees above the absolute zero (minus...
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