We look at a Gothic cathedral in a different way than we gaze at a standard apartment block, and when we scrutinize paintings, our gaze slides along differently than when we look at a datasheet with numerals to be memorized. And how are training materials - manuals, video films and websites - perceived, when as much information should be gained from a glance? How should they be made up to work most effectively? Specialists of the Institute of Cognitive Neurology (Modern University for the Humanities) have been researching these questions.
Recording eye movements, the researchers found the way to impartially assess informational significance of video materials. To this end, they applied the method of video oculography. The main advantage of the method is that it is noninvasive, i.e., does not require any intervention in the organism – neither application of electrodes or putting on contact lenses.
The image of an eye where a dark pupil is distinctly distiguished is recorded by an ordinary video camera. Displacement of the pupil’s center along the eye image corresponds to displacement of a gaze along a visual stage. The system determines the pupil’s coordinates with accuracy of about 0.5 degrees of arc and with high frequency, and represents the eye movement along the image on the computer monitor in the form of a track.
Sergey Komarov | alfa
Between filter bubbles, uneven visibility and transnationality
06.12.2017 | Schweizerischer Nationalfonds SNF
New Technologies for A/V Analysis and Search
13.04.2017 | Fraunhofer-Institut für Digitale Medientechnologie IDMT
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