All stories have one beginning, one middle and one end. But with MECiTV’s interactive television (iTV) authoring platform, producers can easily create programmes in which viewers choose how the story unravels and ends.
As Carmen Mac Williams, MECiTV Project Manager at Cologne’s Institute at the Academy of Media Arts explains, MECiTV arose out of “discontent with traditional linear recording of political events or anything happening in the world, where only one viewpoint is presented.” This led to the belief that there must be different ways of recording and documenting television.
“At the time there were no such tool and we wanted to jump on the MHP [Multimedia Home Platform] train, the open standard for iTV in Europe,” she continues. So they set out to make an MHP iTV authoring platform. And now, as the project nears completion in February 2005, they are just adding the final touches to the authoring software’s usability.
Tara Morris | alfa
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