Children watching commercials aired during televised sports events may frequently be exposed to violent and unsafe behavior, a study by a Penn State Childrens Hospital physician suggests.
"Our study found that nearly one in five commercials during televised major sporting events depict unsafe or violent behavior," said Robert F. Tamburro, M.D., associate professor of pediatrics, Penn State Childrens Hospital, Penn State Milton S. Hershey Medical Center. "Studies report that children commonly watch televised sports, and thus, the commercial content of these programs should be scrutinized since data suggests that media exposure increases childrens risk-taking behavior."
The study titled, "Unsafe and Violent Behavior in Commercials Aired During Televised Major Sporting Events," appears in the December issue of the journal Pediatrics.
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