Web users are picky and impatient, typically visiting only the first three results from a query, with one in five searchers spending 60 seconds or less on a linked Web document, according to Penn State researchers.
"People make instantaneous judgments about whether to stay on a site, and if a site doesnt the give the right impression, users will bypass it," said Dr. Jim Jansen, assistant professor in Penn States information sciences and technology (IST). "A page has to be well-designed, easy to load and relevant to a searchers needs."
Otherwise, by the time three minutes have elapsed, 40 percent of searchers will have moved on. While some may have found what they wanted, others may simply have given up and moved to a different site, said the faculty member in Penn States School of Information Sciences and Technology (IST).
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