Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:


New guidelines for broadcasters on user-generated content

For the first time guidelines are to be published on how broadcasters around the world can encourage audiences to produce better quality user-generated content and to improve media and information literacy.

The new guidelines will also enable the public to become more media and information literate.

Abdul Waheed Khan, Assistant Director-General for Communication and Information, UNESCO said of the guidelines launched today: "UNESCO and CBA joined forces to encourage broadcasters, particularly from the developing countries, to interact with their viewers and listeners to enhance the quality of the User-Generated Content (UGC) through improved Media and Information Literacy (MIL) of their audiences and, more specifically, UGC producers".

The guidelines, suggested and funded by UNESCO and commissioned by the Commonwealth Broadcasting Association (CBA), provide guidance on how to encourage a greater diversity of material from a wider range of voices - material that serves both the public duty and commercial needs of broadcasters and the viewing and democratic needs of the audience. Written by Martin Scott, lecturer in media and development at the University of East Anglia, the report follows research published last year by UNESCO and CBA which found a lack of initiatives by broadcasters to promote user-generated content (UGC) and media and information literacy.

Rapid advances in technology mean that audiences are able to generate more, and wider ranging, content to offer broadcasters, from letters, emails and text messages to photos, videos and blogs. Benefits of promoting and using UGC include free access to material which broadcasters might not otherwise obtain, for example footage of breaking news stories. Recent examples include the post election riots in Iran and the terrorist attacks in Mumbai.

The new guidelines address potential risks and concerns about the commercial and practical implications of using audience-generated material. "These guidelines come at a time when the production and availability of UGC continues to grow and there is increasing recognition that in order to take part in modern day information societies, people across the world need to be media and information literate," explained Mr Scott, of the School of International Development. "By providing not only space for the public to express themselves, but also the skills and capacity to take part in public debate, broadcasters can ensure that citizens' right to freedom of expression is realised, as well as engage with communities they might not otherwise reach."

While the guidelines are written primarily for broadcasters, it is hoped they will also be of use to the wider media industry and regulators, as well media education organisations.

Cat Bartman | EurekAlert!
Further information:

More articles from Communications Media:

nachricht Product placement: Only brands placed very prominently benefit from 3D technology
07.07.2016 | Alpen-Adria-Universität Klagenfurt

nachricht NASA Goddard network maintains communications from space to ground
02.03.2016 | NASA/Goddard Space Flight Center

All articles from Communications Media >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Light-driven atomic rotations excite magnetic waves

Terahertz excitation of selected crystal vibrations leads to an effective magnetic field that drives coherent spin motion

Controlling functional properties by light is one of the grand goals in modern condensed matter physics and materials science. A new study now demonstrates how...

Im Focus: New 3-D wiring technique brings scalable quantum computers closer to reality

Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.

"The quantum socket is a wiring method that uses three-dimensional wires based on spring-loaded pins to address individual qubits," said Jeremy Béjanin, a PhD...

Im Focus: Scientists develop a semiconductor nanocomposite material that moves in response to light

In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.

A research team at Worcester Polytechnic Institute (WPI) has developed a revolutionary, light-activated semiconductor nanocomposite material that can be used...

Im Focus: Diamonds aren't forever: Sandia, Harvard team create first quantum computer bridge

By forcefully embedding two silicon atoms in a diamond matrix, Sandia researchers have demonstrated for the first time on a single chip all the components needed to create a quantum bridge to link quantum computers together.

"People have already built small quantum computers," says Sandia researcher Ryan Camacho. "Maybe the first useful one won't be a single giant quantum computer...

Im Focus: New Products - Highlights of COMPAMED 2016

COMPAMED has become the leading international marketplace for suppliers of medical manufacturing. The trade fair, which takes place every November and is co-located to MEDICA in Dusseldorf, has been steadily growing over the past years and shows that medical technology remains a rapidly growing market.

In 2016, the joint pavilion by the IVAM Microtechnology Network, the Product Market “High-tech for Medical Devices”, will be located in Hall 8a again and will...

All Focus news of the innovation-report >>>



Event News

#IC2S2: When Social Science meets Computer Science - GESIS will host the IC2S2 conference 2017

14.10.2016 | Event News

Agricultural Trade Developments and Potentials in Central Asia and the South Caucasus

14.10.2016 | Event News

World Health Summit – Day Three: A Call to Action

12.10.2016 | Event News

Latest News

Oasis of life in the ice-covered central Arctic

24.10.2016 | Earth Sciences

‘Farming’ bacteria to boost growth in the oceans

24.10.2016 | Life Sciences

Light-driven atomic rotations excite magnetic waves

24.10.2016 | Physics and Astronomy

More VideoLinks >>>