The new guidelines will also enable the public to become more media and information literate.
Abdul Waheed Khan, Assistant Director-General for Communication and Information, UNESCO said of the guidelines launched today: "UNESCO and CBA joined forces to encourage broadcasters, particularly from the developing countries, to interact with their viewers and listeners to enhance the quality of the User-Generated Content (UGC) through improved Media and Information Literacy (MIL) of their audiences and, more specifically, UGC producers".
The guidelines, suggested and funded by UNESCO and commissioned by the Commonwealth Broadcasting Association (CBA), provide guidance on how to encourage a greater diversity of material from a wider range of voices - material that serves both the public duty and commercial needs of broadcasters and the viewing and democratic needs of the audience. Written by Martin Scott, lecturer in media and development at the University of East Anglia, the report follows research published last year by UNESCO and CBA which found a lack of initiatives by broadcasters to promote user-generated content (UGC) and media and information literacy.
Rapid advances in technology mean that audiences are able to generate more, and wider ranging, content to offer broadcasters, from letters, emails and text messages to photos, videos and blogs. Benefits of promoting and using UGC include free access to material which broadcasters might not otherwise obtain, for example footage of breaking news stories. Recent examples include the post election riots in Iran and the terrorist attacks in Mumbai.
The new guidelines address potential risks and concerns about the commercial and practical implications of using audience-generated material. "These guidelines come at a time when the production and availability of UGC continues to grow and there is increasing recognition that in order to take part in modern day information societies, people across the world need to be media and information literate," explained Mr Scott, of the School of International Development. "By providing not only space for the public to express themselves, but also the skills and capacity to take part in public debate, broadcasters can ensure that citizens' right to freedom of expression is realised, as well as engage with communities they might not otherwise reach."
While the guidelines are written primarily for broadcasters, it is hoped they will also be of use to the wider media industry and regulators, as well media education organisations.
Cat Bartman | EurekAlert!
Product placement: Only brands placed very prominently benefit from 3D technology
07.07.2016 | Alpen-Adria-Universität Klagenfurt
NASA Goddard network maintains communications from space to ground
02.03.2016 | NASA/Goddard Space Flight Center
Physicists of the University of Würzburg have made an astonishing discovery in a specific type of topological insulators. The effect is due to the structure of the materials used. The researchers have now published their work in the journal Science.
Topological insulators are currently the hot topic in physics according to the newspaper Neue Zürcher Zeitung. Only a few weeks ago, their importance was...
In recent years, lasers with ultrashort pulses (USP) down to the femtosecond range have become established on an industrial scale. They could advance some applications with the much-lauded “cold ablation” – if that meant they would then achieve more throughput. A new generation of process engineering that will address this issue in particular will be discussed at the “4th UKP Workshop – Ultrafast Laser Technology” in April 2017.
Even back in the 1990s, scientists were comparing materials processing with nanosecond, picosecond and femtosesecond pulses. The result was surprising:...
Have you ever wondered how you see the world? Vision is about photons of light, which are packets of energy, interacting with the atoms or molecules in what...
A multi-institutional research collaboration has created a novel approach for fabricating three-dimensional micro-optics through the shape-defined formation of porous silicon (PSi), with broad impacts in integrated optoelectronics, imaging, and photovoltaics.
Working with colleagues at Stanford and The Dow Chemical Company, researchers at the University of Illinois at Urbana-Champaign fabricated 3-D birefringent...
In experiments with magnetic atoms conducted at extremely low temperatures, scientists have demonstrated a unique phase of matter: The atoms form a new type of quantum liquid or quantum droplet state. These so called quantum droplets may preserve their form in absence of external confinement because of quantum effects. The joint team of experimental physicists from Innsbruck and theoretical physicists from Hannover report on their findings in the journal Physical Review X.
“Our Quantum droplets are in the gas phase but they still drop like a rock,” explains experimental physicist Francesca Ferlaino when talking about the...
16.11.2016 | Event News
01.11.2016 | Event News
14.10.2016 | Event News
09.12.2016 | Life Sciences
09.12.2016 | Ecology, The Environment and Conservation
09.12.2016 | Health and Medicine