A decrease in sales and advertising income are pressing the newspapers to expand in digital technology. Internet, mobile services, e-paper and phenomena such as YouTube are challenging the traditional ways of producing and distributing media content.
- Digital innovation is not only a shift in technology. It radically alters the prerequisites for making money in the media industry. The changes affect how the industry creates new values, their business models and relations, says Maria Åkesson.
Traditional ways of doing business are challenged as a result of the digitalization of media. Old business models rest on newspapers having control over production, distribution and content. Digital innovation has changed the processes and structures within the business landscape. It has been difficult for the newspaper industry to create business models and value networks that render profit possible in digital media.
- Business models and the way of conducting business have not really changed in the newspaper industry since its beginning, says Maria Åkesson. Both readers and advertisers abandon the papers for digital media. The newspaper industry has not yet managed to form the value networks that are required to be strong within the area. This is a global trend that is obvious mainly in the American newspaper industry.
Maria Åkesson shows that digital innovation turns value networks into more open and flexible structures at the same time as driving forces strive in the opposite direction as soon as digital innovations become established. The thesis shows that individual organisations exist in several parallel value networks with different structures and different business strategies.The thesis was successfully defended on December 25.
Helena Aaberg | idw
Tile Based DASH Streaming for Virtual Reality with HEVC from Fraunhofer HHI
03.01.2017 | Fraunhofer-Institut für Nachrichtentechnik Heinrich-Hertz-Institut
Product placement: Only brands placed very prominently benefit from 3D technology
07.07.2016 | Alpen-Adria-Universität Klagenfurt
An important step towards a completely new experimental access to quantum physics has been made at University of Konstanz. The team of scientists headed by...
Yersiniae cause severe intestinal infections. Studies using Yersinia pseudotuberculosis as a model organism aim to elucidate the infection mechanisms of these...
Researchers from the University of Hamburg in Germany, in collaboration with colleagues from the University of Aarhus in Denmark, have synthesized a new superconducting material by growing a few layers of an antiferromagnetic transition-metal chalcogenide on a bismuth-based topological insulator, both being non-superconducting materials.
While superconductivity and magnetism are generally believed to be mutually exclusive, surprisingly, in this new material, superconducting correlations...
Laser-driving of semimetals allows creating novel quasiparticle states within condensed matter systems and switching between different states on ultrafast time scales
Studying properties of fundamental particles in condensed matter systems is a promising approach to quantum field theory. Quasiparticles offer the opportunity...
Among the general public, solar thermal energy is currently associated with dark blue, rectangular collectors on building roofs. Technologies are needed for aesthetically high quality architecture which offer the architect more room for manoeuvre when it comes to low- and plus-energy buildings. With the “ArKol” project, researchers at Fraunhofer ISE together with partners are currently developing two façade collectors for solar thermal energy generation, which permit a high degree of design flexibility: a strip collector for opaque façade sections and a solar thermal blind for transparent sections. The current state of the two developments will be presented at the BAU 2017 trade fair.
As part of the “ArKol – development of architecturally highly integrated façade collectors with heat pipes” project, Fraunhofer ISE together with its partners...
19.01.2017 | Event News
10.01.2017 | Event News
09.01.2017 | Event News
20.01.2017 | Awards Funding
20.01.2017 | Materials Sciences
20.01.2017 | Life Sciences