Forum for Science, Industry and Business

Sponsored by:     3M 
Search our Site:


Digital technology changes the business relations of the newspaper industry

The newspaper industry is undergoing a digital transformation. This transition does not only involve the introduction of a new technique but also a radical change of the business relations of the newspaper. This is revealed in a new thesis from the University of Gothenburg, Sweden.

A decrease in sales and advertising income are pressing the newspapers to expand in digital technology. Internet, mobile services, e-paper and phenomena such as YouTube are challenging the traditional ways of producing and distributing media content.

In order for digital development to move forward the newspaper industry needs the knowledge of how digital innovations change their vale networks and business relations. This is revealed in Maria Åkesson's dissertation in informatics "Digital Innovation in the Value Networks of Newspapers".

- Digital innovation is not only a shift in technology. It radically alters the prerequisites for making money in the media industry. The changes affect how the industry creates new values, their business models and relations, says Maria Åkesson.

Wider networks require new business models
The value networks of newspapers have traditionally consisted of other newspapers, readers and advertisers. New digital products and services have widened the relations of the newspaper and changed their possibilities of doing business. Newspapers have not been engaged with for example telecom providers until the opportunity of offering mobile news services emerged.
The thesis presents a model that can be used as a basis and analytical tool to further explore value networks in digital innovation. According to Maria Åkesson the model is useful for newspapers when entering the digital era.

Traditional ways of doing business are challenged as a result of the digitalization of media. Old business models rest on newspapers having control over production, distribution and content. Digital innovation has changed the processes and structures within the business landscape. It has been difficult for the newspaper industry to create business models and value networks that render profit possible in digital media.

- Business models and the way of conducting business have not really changed in the newspaper industry since its beginning, says Maria Åkesson. Both readers and advertisers abandon the papers for digital media. The newspaper industry has not yet managed to form the value networks that are required to be strong within the area. This is a global trend that is obvious mainly in the American newspaper industry.

Maria Åkesson shows that digital innovation turns value networks into more open and flexible structures at the same time as driving forces strive in the opposite direction as soon as digital innovations become established. The thesis shows that individual organisations exist in several parallel value networks with different structures and different business strategies.

The thesis was successfully defended on December 25.
Title of the thesis: "Digital Innovation in the Value Networks of Newspapers".
Link to thesis:

Helena Aaberg | idw
Further information:

More articles from Communications Media:

nachricht Product placement: Only brands placed very prominently benefit from 3D technology
07.07.2016 | Alpen-Adria-Universität Klagenfurt

nachricht NASA Goddard network maintains communications from space to ground
02.03.2016 | NASA/Goddard Space Flight Center

All articles from Communications Media >>>

The most recent press releases about innovation >>>

Die letzten 5 Focus-News des innovations-reports im Überblick:

Im Focus: Light-driven atomic rotations excite magnetic waves

Terahertz excitation of selected crystal vibrations leads to an effective magnetic field that drives coherent spin motion

Controlling functional properties by light is one of the grand goals in modern condensed matter physics and materials science. A new study now demonstrates how...

Im Focus: New 3-D wiring technique brings scalable quantum computers closer to reality

Researchers from the Institute for Quantum Computing (IQC) at the University of Waterloo led the development of a new extensible wiring technique capable of controlling superconducting quantum bits, representing a significant step towards to the realization of a scalable quantum computer.

"The quantum socket is a wiring method that uses three-dimensional wires based on spring-loaded pins to address individual qubits," said Jeremy Béjanin, a PhD...

Im Focus: Scientists develop a semiconductor nanocomposite material that moves in response to light

In a paper in Scientific Reports, a research team at Worcester Polytechnic Institute describes a novel light-activated phenomenon that could become the basis for applications as diverse as microscopic robotic grippers and more efficient solar cells.

A research team at Worcester Polytechnic Institute (WPI) has developed a revolutionary, light-activated semiconductor nanocomposite material that can be used...

Im Focus: Diamonds aren't forever: Sandia, Harvard team create first quantum computer bridge

By forcefully embedding two silicon atoms in a diamond matrix, Sandia researchers have demonstrated for the first time on a single chip all the components needed to create a quantum bridge to link quantum computers together.

"People have already built small quantum computers," says Sandia researcher Ryan Camacho. "Maybe the first useful one won't be a single giant quantum computer...

Im Focus: New Products - Highlights of COMPAMED 2016

COMPAMED has become the leading international marketplace for suppliers of medical manufacturing. The trade fair, which takes place every November and is co-located to MEDICA in Dusseldorf, has been steadily growing over the past years and shows that medical technology remains a rapidly growing market.

In 2016, the joint pavilion by the IVAM Microtechnology Network, the Product Market “High-tech for Medical Devices”, will be located in Hall 8a again and will...

All Focus news of the innovation-report >>>



Event News

#IC2S2: When Social Science meets Computer Science - GESIS will host the IC2S2 conference 2017

14.10.2016 | Event News

Agricultural Trade Developments and Potentials in Central Asia and the South Caucasus

14.10.2016 | Event News

World Health Summit – Day Three: A Call to Action

12.10.2016 | Event News

Latest News

Enormous dome in central Andes driven by huge magma body beneath it

25.10.2016 | Earth Sciences

First time-lapse footage of cell activity during limb regeneration

25.10.2016 | Life Sciences

Deep down fracking wells, microbial communities thrive

25.10.2016 | Earth Sciences

More VideoLinks >>>